Written Report

Place

- Place in the marketing mix refers to the channel, or the route of, through

which goods move from the source or final user. Place could be the

intermediaries, distributors, wholesalers and retailers. Elements of

distribution are:

Channels -A distribution channel can be defined as the activities and processes

required to move a product from the producer to the consumer. Also included in

the channel are the intermediaries that are involved in this movement in any

capacity. These intermediaries are third party companies that act as wholesalers,

transporters, retailers and provide warehouse facilities.

Depth and breadth of distributions – Depth are the numbers of intermediaries

between manufacturer and costumer, while breadth is the intensity and

assortment of channels that one has to make the product available to

costumer.well it could be intensive selective or exclusive

Service levels – Measures the performance of the system.  Certain goals are

defined and the service level gives the percentage to which those goals should

be achieved

Physical distributions - is the group of activities associated with the supply of

finished product from the production line to the consumers. The physical

distribution considers many sales distribution channels, such as wholesale and

retail, and includes critical decision areas like customer service, inventory,

materials, packaging, order processing, and transportation and logistics.

Relationship management – Marketing activities that are aimed at developing

and managing trusting and long term relationship with costumers.

Promotion

- Promotion refers to raising customer awareness of a product or brand,

generating sales, and creating brand loyalty.

Advertising - The activity or profession of producing information for promoting

the sale of commercial product or service.

Sales promotion - Sales promotions are the set of marketing activities

undertaken to boost sales of the product or service.

Personal selling – Personal selling is where business use people to sell product

after meeting face to face with the costumer.

Exhibition - An exhibition is an activity that is conducted by an organization with

an objective to promote and publicize a particular product or service which

would ultimately result in the sale of the product / generate business for the

organization

Publicity – Type of promotion that relies on public relations effect of a new story

carried usually by free mass media. The main objective of publicity is not sales

promotion, but creation of an image through editorial or independent source

commentary.

Public relation – The profession of creating and maintaining goodwill of an

organization’s various publics (costumers, employees, investors, suppliers, etc.)

usually through publicity and other non paid forms of communication.