Marketing and Branding MODULE- 1

A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.

Marketing is the process by which organizations anticipate and satisfy their customers’ needs to both parties benefit. It involves mutual exchange of benefits.

Spa Marketing

Consumers need to know why they

should go to your spa, e.g., why is your

spa different from and better than the

one down the street.

Importance of Spa Marketing

1. Build your identity as an expert for you and your team

2. More planned interactive, social events at your location or in affinity with other businesses catering to

the same audience

3. Inviting local celebrities, news anchors, and radio personalities for an afternoon at the spa creating an opportunity for talk value to a large

audience

4. Extending an invitation to local

chamber of commerce members 

5. Creating an affinity marketing opportunity by offering a spa gift

certificate 

Marketing Methods of SpaFlyers

Posters

Value Addition

Referral

Follow-Up

Cold Calling

The Internet

Identifying Target Market

Effectively identifying your potential customer base helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.

TARGET

MARKET

Marketing Mix

Product

Price

Place

Competitive Analysis

It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services.

Porter's Generic Competitive Strategies 

Five Force Model

Promotional Mix

Advertising

Public Relations

Sales Promotion

Direct Marketing

Personal Selling

PERSONAL SELLING

Personal selling involves a two-way

flow of communication between a

buyer and seller, often in a face-to-

face encounter, designed to

influence a person’s or group’s

purchase decision.

Steps in personal Selling process

Step 1 Pre-sale preparation

Step 2 Prospecting

Step 3 Approach

Step 4 Presentation

Step 5 Demonstration

Step 6 Handling Objections

Step 7 Closing

Step 8 Post sale follow-up