Marketing and Media Program Information Leaflet

2013 MARKETING & MEDIA

UNDERGRADUATE PROGRAM GUIDE

MarketingMarketing is a primary business function of any organisation and is the management process responsible for identifying customer needs and wants.

Marketing determines target markets and guides appropriate products and services to serve such markets, by anticipating and satisfying customer requirements for profitably.

Marketing is also seen as the process by which organisations create value for customers via developing strong customer relationships, which ultimately capture value from customers in return.

Being a pervasive marketer in today’s world is what will set an organisation apart. With most marketing tools being within reach for organisations and consumers being bombarded by advertising, only those with the right preparation, strategy and execution will be successful.

Career opportunities in marketing range wide with expected fields in government and non-government organisations including but not limited to; public relations, brand management, market research, sale roles and consultancies to name a few.

MediaMedia is a comprehensive discipline that focuses on the immensely diverse media industry, including understanding, analysing and engaging with web and mobile-enabled digital, social and participatory media. It is constantly evolving in response to changes in technology innovations, government policy, and developing media practices, keeping us at the forefront of media education.

Being media-savvy and digitally literate are now necessities for full participation in society. Companies and organisations are also well aware of this, which makes career prospects exciting. Career opportunities for media students are determined by the students’ areas of specialisation. Graduates may develop their careers in a wide range of positions in government and non-government organisations, radio, video production, television, film, print and publishing, creative multimedia and online.

MARKETING AND MEDIA

2 MARKETING AND MEDIA

Join us on OPEN DAY

19 August 2012

Find answers to your questions about potential careers and studying at university

HeAr students and staff talk about their experiences of learning, teaching and researching

experience being on campus and explore our facilities

discover that there’s more to going to uni than just studying

adelaide.edu.au/openday

MARKETING AND MEDIA 3

BUsiNEss AND EcoNomics sTUDy To cAREER PAThwAys

Degree programs potential career pathways

Bachelor of commerce (marketing)

Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer / Publicist, Advertising/Wine Promoter, Marketing—Agriculture, Food & Wine, Marketing Planner, Product Development Manager, Product Manager, Product and Advertising Manager, Public Relations Officer, Food Marketer, Tourism, Wine Marketer

Bachelor of Laws with Bachelor of commerce (marketing)

Accountant, Business Analyst, Business Consultant, Barrister, Business Lawyer, Commodities or Futures Trader, Community Legal Services Officer, Corporate Lawyer, Diplomatic Corps, Export / Import trade, Finance Manager, Financial Adviser, Financial Services Officer, Financial Systems / Analyst, Foreign Affairs, Fund and Portfolio Manager, Government or Corporate Policy Adviser, Humanitarian / Aid Worker, Industrial relations, Intelligence Officer, International Trade or Business Analyst, Judicial Associate, Lawyer / Solicitor / Barrister, Legal Officer / Legal Aid, Management Consultant, Manager / Business Management, Market Researcher, Marketer / Marketing Manager, Ministerial Adviser, Patent Attorney, Parliamentary Adviser, Policy Adviser, Political Adviser, Public Servant, Taxation Officer, Stockbroker

Bachelor of Arts with a marketing major

Advertising / Promotions, Market Researcher, Marketer / Marketing Manager, Brand Marketer, Copywriter, Project Officer, Public Servant, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Writer, Film Critic, Web Content Manager

Bachelor of media with a marketing specialisation

Advertising / Promotions, Market Researcher, Marketer / Marketing Manager, Brand Marketer, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director, Food Marketer, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Broadcaster, Writer, Film Critic, Web Content Manager, Journalist, News Presenter, Producer

Bachelor of media Advertising, Market Researcher, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Broadcaster, Writer, Film Critic, Web Content Manager, Journalist, News Presenter, Producer

Bachelor of media with Bachelor of Arts

Advertising, Market Researcher, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Government Officer, Communications Officer, Electronic Publisher, Entertainment Industry, Broadcaster, Writer, Film Critic, Web Content Manager, Journalist, News Presenter, Producer, Administration, Business, Community Engagement, Corporate Communication, Defence, Diplomatic service, Environmental Management and Planning, Foreign Affairs, Humanitarian Work, Human Resources, Industry Liaison, Management, Marketing, Media, Policy Development, Project Management, Public Relations, Publishing, Research, Social Planning, Youth Work, Academia, Teaching

Bachelor of media with Bachelor of international studies

Advertising, Market Researcher, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Government Officer, Communications Officer, Broadcaster, Writer, Web Content Manager, Journalist, News Presenter, Producer, Foreign Affairs, Government or Corporate Policy Adviser, Humanitarian / Aid Worker, International Government and Trade Policy Adviser, Non Government Organisation Worker, Ministerial Adviser, Parliamentary Adviser, Political Adviser

Bachelor of Laws with Bachelor of media

Barrister, Business Lawyer, Community Legal Services Officer, Corporate Lawyer, Diplomatic corps, Humanitarian / Aid Worker, Industrial relations, Export / Import trade, Foreign Affairs, Intelligence Officer, Ministerial Adviser, Patent Attorney, Parliamentary Adviser, Parliamentary Member, Judicial Associate, Lawyer / Solicitor / Barrister, Legal Officer / Legal aid, Political Adviser, Politician, Advertising, Columnist, Copywriter, Project Officer, Public Servant, Feature Writer, Film Director / Film Critic, Government Officer, Communications Officer, Electronic Publisher, Broadcaster, Writer, Film Critic, Web Content Manager, Journalist, News Presenter, Producer

“My studies at Adelaide, including Study Abroad at the University of Toronto and the Arts Internship, along with my extra-curricular activities as writer then editor for University magazine On Dit, have provided me with the skills necessary to become a journalist and creative coordinator.”steph walker Bachelor of Media (Honours) and Bachelor of Arts


Undergraduate Degrees•BachelorofCommerce(Marketing)

•BachelorofMedia

•BachelorofMediawithMajorinMarketing

•BachelorofArtswithMajorinMarketing*

Plus Honours and double degrees:

•BachelorofMediawithBachelorofArts

•BachelorofMediawithBachelorofInternational Studies

* Marketing Major can be taken in addition to a first Humanities and Social Sciences major

Internshipsmedia industry Placement

This is a collaborative venture between the University and various media organisations in the community. The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation, which counts towards their overall grade.

This internship is open to University of Adelaide Bachelor of Media Students only.

For further information please visit: www.hss.adelaide.edu.au/media_studies/students/notes

Arts internship

Would you like to work in an organisation as part of your degree and learn new skills to help you prepare for the world of work? If so, think about enrolling in an Arts Internship course (subject).

The Arts Internship places students in a host organisation for one day per week throughout the semester. Students undertake a research project on a topic of interest, and of relevance to the host organisation. Students are jointly supervised by an academic and a member of staff at the host organisation.

Arts Internship students will be expected to attend and participate in a series of seminars as well as meet their academic supervisor during their course. At the end of the course, students give an oral presentation about their project and hand up a report of approximately 7000 words. The Arts Internship counts towards 50% of one semester’s workload.

Students are asked to apply for a place in the internship, indicating their area of interest. Selection is based on Grade Point Average (GPA) in completed university studies.

More information is available at: www.hss.adelaide.edu.au/internships

Examples of Arts internship host organisations

•AustralianArtOrchestra

•AustralianInstituteforSocialResearch

•AustralianInstituteofInternationalAffairs

•AustralianMusicExaminationsBoard

•AustralianRefugeeAssociation

•CarpetsforCommunities

•DepartmentofthePremierandCabinet

•EducationAdelaide

•FayGaleCentreforResearchonGender

•HistorySA

•Indo-PacificGovernanceResearchCentre

•LutheranArchives

•MigrantResourceCentreSA

•MigrationMuseum

•MulticulturalCommunitiesCouncilofSA

•NationalTertiaryEducationUnion

•OxfamAustralia

•ProjectsAbroad

•SACouncilofSocialService

•SAWriters’Centre

•SouthAustralianMuseum

•TheAdelaideReview/RipItUp

•TheCityofSalisbury

•TheSmithFamily

•UnitedNationsGoodOffices Mission Cyprus

Overseas ExchangeThe University has student exchange links with over 100 overseas institutions. You can study overseas for one or two semesters and these count as credit towards your degree program at the University of Adelaide. There are no extra tuition fees for this study.

What better way to test out newly developed language skills or experience another culture as you learn!

Diploma in LANGUAGESAny student enrolled in an undergraduate program at the University can elect to study a language through the Diploma in Languages. You can start as a complete beginner or with more advanced knowledge, and choose from Chinese, French, German, Indonesian, Italian, Japanese, Modern Greek or Spanish.

The Diploma extends your study by one year to fit the required three years of language study, and you graduate with awards in both your program and the Diploma in Languages. You will leave university with language expertise, in both your chosen language and English, communication skills and greater cultural insight.

The Diploma in Languages is not available to international students.

The University of Adelaide has a generous scholarship program for both commencing and continuing undergraduate and honours students.

The University’s Scholarships website is a comprehensive resource containing details about the University’s scholarships as well as the wide variety of other scholarships that are offered by government, industry, private donors and not-for-profit organisations.

Scholarships are listed under a number of categories including: scholarships for students in financial need; students

from rural, regional or remote areas; and Aboriginal and Torres Strait Islander students. It is strongly recommended that you look through the full range of available scholarships, as you may be eligible for scholarships in various categories.

Further information about scholarships on offer and how to apply can be obtained from the website (www.adelaide.edu.au/scholarships), the University Contact Centre (refer to the back of this guide for contact details), and Hub Central (when on campus).

www.adelaide.edu.au/scholarships

SCHOLARSHIPS


marKeting

sATAc code: 3141012012 ATAR cut-off: 80.252012 iB cut-off: 27Duration: 3 years full-time (or part-time equivalent)Location: North Terrace campus

Why study the Bachelor of Commerce (Marketing)?The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations.

As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research.

This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

What careers can the Bachelor of Commerce lead to?The degree is designed to equip you for future business roles such as: financial services

officer, fund and portfolio manager, accountant, management consultant, manager/business management, market researcher, marketer/marketing manager, ministerial adviser, business analyst, business consultant, commodities or futures trader, parliamentary adviser, policy adviser, political adviser, public servant, finance manager, financial adviser, financial systems/analyst, foreign affairs, or government/corporate policy adviser.

stuDy plan

LEvEL I

Core courses: •PrinciplesofMicroeconomicsI •PrinciplesofMacroeconomicsI •BusinessandEconomicStatisticsI •AccountingforDecisionMakersI

FourLevelIElectives*

LEvEL II

Core courses: •IntroductiontoMarketingII •ConsumerBehaviourII

Two Level II Commerce courses

Four Level II Electives

LEvEL III

Core courses: •MarketResearchIII •MarketingStrategyandProjectIII

A further 6 units of Level III Marketing courses

Four Level III electives

Professional AccreditationThe University’s business programs have been awarded a five-year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB): www.aacsb.edu/accreditation

AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world’s business schools.

This means the University of Adelaide’s Business Degrees are recognised internationally for their high quality and successful graduates.

This program enables students to gain credit towards Certified Professional Marketer (CPM) status awarded by the Australian Marketing Institute (AMI). This professional accreditation, recognised throughout Australia and the Pacific Basin, signals a full professional in the marketing area.

Double Degrees

Bachelor of Laws with Bachelor of commerce (marketing)

sATAc code: 324111 (stream 102) 2012 ATAR cut-off: 95.3 2012 iB cut-off: 35 Duration: 5 years full-time (or p/t equiv) Location: North Terrace campus

Students may apply to undertake the Bachelor of Laws degree concurrently with the Bachelor of Commerce degrees. This double degree option ensures perspectives from other disciplines are brought to bear and that studies in Law are seen in the wider social context.

Completion of a double degree program uniquely places graduates to take up some of the specialist career opportunities offered beyond the law.

Students already enrolled in the Bachelor of Commerce (Marketing) degree may also apply for entry to the Bachelor of Laws towards the end of their first year of full-time study. If accepted, they begin in their second year and may, with appropriate selection of courses, complete the two programs in the same timeframe.

Please refer to www.ua.edu.au/degrees or the Law Undergraduate Program Guide for further information.

Other Degrees with Marketing

Bachelor of Arts: major in marketing

In addition to a first Humanities and Social Sciences Major, Bachelor of Arts students are able to take an additional Major in Marketing.

Bachelor of media: marketing specialisation

As a Media student, you have the opportunity to include a specialisation in Marketing. The addition of a professional focus will enhance your career opportunities, and there are natural alliances between the two disciplines.

Students undertaking the Marketing specialisation will study market research, international marketing, and marketing communication and strategy.

commerce + marketing

www.ua.edu.au/degrees

Bachelor of Commerce (Marketing)


sATAc code: 3240412012 ATAR cut-off: 65.852012 iB cut-off: 24Duration: 3 years full-time (or part-time equivalent)Location: North Terrace campusintakes: February, July

Why study the Bachelor of Media?This innovative program combines the university’s strong research culture with a theoretical and practical focus on the latest developments in digital and interactive media.

Through a strong grounding in media history, theory, analysis and creative practices, you will be prepared for cross-media and professional communication work in business, government and community organisations, as well as independent media work. You will learn to think of yourself as a critical consumer of media product, and an innovative, ethical and professional practitioner for a range of media.

This degree suits resourceful and committed students who want to prepare for the new fields and occupations created by digitisation and networking changes affecting mainstream media, and society more generally.

Bachelor of Media students can also now add a Marketing specialisation by undertaking eight

courses in place of their upper level electives, increasing their employment prospects upon graduation. Opportunities to undertake an internship with a professional organisation are also available.

What careers can the Bachelor of Media lead to?Graduates have found successful careers in numerous roles. Some of these include:

• AdvertisingOfficer

• Broadcaster

• Columnist

• CommunicationsOfficer

• Copywriter

• ElectronicPublisher

• FeatureWriter

• FilmCritic

• FilmDirector

• Journalist

• NewsPresenter

• Producer

• ProductionAssistant

• ProjectOfficer

• WebContentManager

• Writer.

Program StructureIn first year, you will take core courses on the impact of new digital technologies on industry and user practices, study how Internet distribution platforms are transforming the way

we communicate, the role of broadcast radio and television, and creative digital story techniques.

These courses combine media history and theory with the study of professional media practices. Advanced Level core courses include media law, media research, global media, online democracy, professional practices, media and creative theory, and a range of options including a media industry placement.

The placement, which is highly recommended, allows students to gain valuable work experience and contribute toward a project for their host organisation.

Work PlacementAll Bachelor of Media students have the opportunity to take part in a Media Industry Placement as an elective toward their degree. It is highly recommended for those who wish to enter the industry directly after completion of their undergraduate degree.

The placement allows students to gain work experience, and contribute toward a host organisation project. Students should negotiate their own placements with organisations of their choice, after discussion with the Head of Discipline. Proposed projects require sign-off by the Media Industry Placement Convenor and Head of School. It is the responsibility of the student to ensure that the Media Industry Placement does not clash with their other courses.

Students may elect to do the Placement during vacation time if staff are available to supervise them, and the host organisation and the University agree on a mutually acceptable time frame.

HonoursGraduates of the Faculty of Humanities and Social Sciences are encouraged to further their studies by undertaking an Honours year (one year of full-time study). It includes advanced coursework and a research component where you will produce an extended piece of work (thesis) on a chosen topic in consultation with an academic supervisor.

The Honours year is considered to be a year of full-time study and regular attendance at classes is required. It is possible to do Honours over two years on account of special circumstances.

The prerequisite for Honours study is at least a Credit standard in a specified major. Applications are called for by Departments/Disciplines in October and November each year. Applications are made to the relevant Discipline offices, not through SATAC. Further details on Honours are available from Schools and Disciplines in the Faculty—visit www.hss.adelaide.edu.au for more information.

Honours is the normal prerequisite for entry to a Higher Degree by Research at the Masters and Doctor of Philosophy level, and is also preferred by many employers.

meDia

media

www.ua.edu.au/degrees

Bachelor of Media


meDia

stuDy plan

LEvEL I

semester 1

Introduction to Media: Digital Revolutions

Digital Platforms

Plus two Humanities & Social Sciences or other Faculty courses

semester 2

Broadcast: Television and Radio

Story/technology: Writing Techniques

Plus two Humanities and Social Sciences or other Faculty courses

LEvEL II OR ADvANCED LEvEL

semester 1

Media Policy and Media Law

Media Theory

Plus two Level II or Advanced Level Humanities and Social Sciences courses (including Media Electives not already taken)

semester 2

Media Research Methods

Plus one Advanced Level Media Elective (see below)

Plus two Level II or Advanced Level Humanities & Social Sciences courses (including Media Electives not already taken)

LEvEL III OR ADvANCED LEvEL

semester 1

Two Level III or Advanced Level Media Electives (see below)

Plus two Level III or Advanced Level Humanities and Social Science courses (including Media courses not already taken)

semester 2

Professional Practice

Plus one Level III or Advanced Level Approved Media Elective (see list following)

Plus two Level III or Advanced Level Humanities and Social Science courses (including Media courses not already taken)

MARKETING SPECIALISATION

Students who wish to undertake a major in Marketing may elect to complete the following courses in lieu of the Level II and Level III Humanities and Social Sciences elective courses:

Introduction to Marketing II

Consumer Behaviour II

Plus two courses chosen from: •OrganisationalBehaviourII •ManagementII •InternationalTradeandInvestmentPolicyII •InternationalBusinessII

Or students can choose two Level II or Level III courses from the disciplines of International Business, Management, or Marketing

LEvEL III

Market Research III

Marketing Strategy and Project III

Plus two courses chosen from: •MarketingCommunicationsIII •InternationalMarketingIII •ServicesMarketingIII •ManagementofBrandsIII

Approved Media Electives• DigitalGames,CultureandCo-creation

• RadioProductionA

• AustralianStories:FastTrackVideoProduction

• CreativeIndustries,PeoplesandPractices

• RadioProductionB

• MediaIndustryPlacement(6units)

• MediaDemocraciesandE-Participation

• GlobalMedia:PoliciesandPractices

• AustralianMedia

Academic Program Rules are available from the University Calendar at: www.adelaide.edu.au/calendar

Double Degrees

Bachelor of media with Bachelor of Arts

sATAc code: 324261 2012 ATAR cut-off: 65.85 2012 iB cut-off: 24 Duration: 4 years full-time (or p/t equiv) Location: North Terrace campus

This double degree program will appeal to students who want a broad perspective in media while gaining a strong understanding of a particular humanities or social science discipline.

You will combine the key media courses with one of the many major areas of study in the BA including Languages, Politics, Creative Writing or English. You will further your knowledge across fields, acquire skills in diverse areas and provide an additional dimension to your employment prospects.

Through careful selection of courses, you are able to complete both degrees in four years.

Bachelor of media with Bachelor of international studies

sATAc code: 324261 2012 ATAR cut-off: 65.85 2012 iB cut-off: 24 Duration: 4 years full-time (or p/t equiv) Location: North Terrace campus

This double degree program will allow students to gain a broad perspective of the media while gaining an understanding of international issues and relations including global justice, global governance and security.

You will further your knowledge across fields, acquire skills in diverse areas and provide an additional dimension to your employment prospects. Through careful selection of courses, you are able to complete each of these double degree combinations in four years.

Bachelor of Laws with Bachelor of media

sATAc code: 324111 (stream code: 119)2012 ATAR cut-off: 95.32012 iB cut-off: 35Duration: 5 years full-time (or p/t equiv)Location: North Terrace campus

Students may apply to undertake the Bachelor of Laws degree concurrently with the Bachelor of Media. This double degree option ensures perspectives from other disciplines are brought to bear and that studies in Law are seen in the wider social context.

Completion of a double degree program uniquely places graduates to take up some of the specialist career opportunities offered beyond the law.

Students already enrolled in the Bachelor of Media degree may also apply for entry to the Bachelor of Laws towards the end of their first year of full-time study.

If accepted, they begin in their second year and may, with appropriate selection of courses, complete the two programs in the same timeframe. If you wish do to this, please contact the Faculty Office for more specific enrolment advice.

Please refer to www.ua.edu.au/degrees or the Law Undergraduate Program Guide for further information.


Entry Pathwaysschool leavers/applicants with year 12 qualificationsTo be eligible to apply for a University of Adelaide program you must:

• successfullycompletetheSouthAustralianCertificate of Education (SACE) or Recognised Studies

• completeanyprerequisitesubjectrequirementsfor your chosen University degree

• obtainanAustralianTertiaryAdmission Rank (ATAR).

note: If eligible for use as a basis of admission, Year 12 results are acceptable regardless of the date undertaken.

Previous university studyApplicants who have completed at least half a year of higher education study may be considered on the basis of their tertiary academic record and/or Year 12 results.

VET qualificationsSuccessful completion of vET AQF Certificate Iv awards meet the minimum entry requirements for most Bachelor degree programs and diploma programs. Admission to a small number of Bachelor degrees requires the successful completion of a vET AQF diploma award.

For more information, visit: www.adelaide.edu.au/student/future/guide/ug/tafe

For some University programs, credit transfer may also be available based on completed vET award studies. Refer to the Pathways from TAFE SA to the University of Adelaide guide or contact the relevant Faculty to which you are applying for more specific information on entry and provision of status for prior study.

special Tertiary Admissions Test (sTAT)If you are over 18 (or will be 18 on February 1 of the year you commence studies) and have not done more than two years (full-time) tertiary study in the last two years you can apply for university entry by completing the Special Tertiary Admissions Test (STAT). Further information about the STAT is available at www.acer.edu.au/stat

indigenous Access schemePlaces are also available under the Aboriginal and Torres Strait Islander Access Scheme for Indigenous Australian students who do not have a Year 12 qualification.

For further information please contact Wilto Yerlo: Phone (freecall): 1800 651 763 Email: [email protected]

overseas QualificationsOverseas Year 12 and tertiary qualifications are assessed as part of the normal processing of applications by SATAC.

How to ApplyApplication ProcessApplications for admission to university are coordinated by the South Australian Tertiary Admission Centre (SATAC). Further information on applying is available online at: www.satac.edu.au/uniweb

sATAc Application Dates and DeadlinesApplications open ................................6 Aug 2012 Closing date ......................................28 Sept 2012 Change of preference deadline ........... 7 Jan 2013

international student ApplicationsFor further information on how to apply please visit www.international.adelaide.edu.au/apply

Deferring Your StudiesStudy of all the programs outlined in this guide can be deferred for a period of two years following an offer of a place.

Fees and CostsIn 2012 student contributions for Commonwealth Supported students studying an equivalent full-time study load (EFTSL) were as follows.

Band 1: Humanities, Behavioural Science, Clinical Psychology, Education, Foreign Languages, Nursing, Social Sciences, visual and Performing Arts $5,648

Band 2: Agriculture, Computing, Built Environment, Health, Engineering, Surveying $8,050

Band 3: Law, Medicine, Accounting, Administration, Business, Commerce, Economics, Tourism $9,425

National Priorities: Mathematics, Statistics, Science $4,520

these fees are indicative only as actual charges are determined at the course level based on the area of teaching. Fees may increase in 2013.

hEcs higher Education Loan Program (hEcs-hELP)HECS-HELP helps eligible Commonwealth Supported students to pay their student contribution. Further information on Commonwealth support and HECS-HELP is available at www.studyassist.gov.au

student services & Amenities FeeStudents will be charged a Student Services & Amenities Fee (SSAF) to assist with the funding of student services and amenities at the university.

In 2012 the SSAF amount for Full-Time students was $263, and for Part-Time students it was $197. Eligible students may defer this fee to an SA-HELP loan.

Further information about the SSAF and SA-HELP is available on the Student Finance website at www.adelaide.edu.au/student/finance/ssaf

Additional costsStudents may be required to purchase specialist equipment/reading materials. It is advised you do not purchase any equipment until you have received your Faculty/School handbook, available during orientation. SATAC application procedures, including International students studying Australian Year 12.

The University Contact Centre takes all phone and online program enquiries. Our friendly and skilled staff will provide you with relevant information, or will put you in touch with Faculty/School staff for their expert advice.

Please refer to the back cover of this guide for University Contact Centre details.

Who to CONTACTif you have any questions

after deciding in high school that she wanted to study business, lauren Ziervogel’s first preference was the university of adelaide’s Bachelor of commerce degree.

“The Commerce program is one that is well known and respected and I knew I would be completing a degree that would provide me with a solid foundation to start my career.”when lauren graduated with her Bachelor of commerce she was awarded top student in marketing communications and Best marketing plan, and was also invited to complete honours in marketing. she attributes her success in part to the good advice and support she received from her peers and tutors.

Lauren Ziervogel

Bachelor of Commerce (Double Major in Marketing and Management)



architecture, lanDscape architecture anD urBan Design

Bachelor of Design Studies

Honours degree of Bachelor of Design Studies

arts, humanities anD social sciences

Bachelor of Arts

Bachelor of Arts (Advanced)

Bachelor of Development Studies

Bachelor of Environmental Policy & Management

Bachelor of International Studies

Bachelor of Social Sciences

Honours Degree of Bachelor of Arts

Honours Degree of Bachelor of Development Studies

Honours Degree of Bachelor of Environmental Policy & Management

Honours Degree of Bachelor of International Studies

Honours Degree of Bachelor of Social Sciences

Bachelor of Arts with Bachelor of Economics

Bachelor of Arts with Bachelor of Music

Bachelor of Arts with Bachelor of Science

Bachelor of International Studies with Bachelor of Arts

Bachelor of International Studies with Bachelor of Economics

Bachelor of Media with Bachelor of Arts

Bachelor of Media with Bachelor of International Studies

Bachelor of Social Sciences with Bachelor of Health Sciences

Bachelor of Teaching with Bachelor of Arts

Business anD economics

Bachelor of Commerce

Bachelor of Commerce (Accounting)

Bachelor of Commerce (Corporate Finance)

Bachelor of Commerce (International Business)

Bachelor of Commerce (Management)


Bachelor of Economics

Bachelor of Finance

Bachelor of Finance (International)

Honours Degree of Bachelor of Commerce

Honours Degree of Bachelor of Economics

Honours Degree of Bachelor of Finance

Bachelor of Economics with Bachelor of Finance

Bachelor of Finance with Bachelor of Mathematical & Computer Sciences

computer science anD inFormation technology

Bachelor of Computer Science

Bachelor of Computer Science (Advanced)

Bachelor of Engineering (Software)

Bachelor of Mathematical & Computer Sciences

Honours Degree of Bachelor of Computer Science

Dentistry anD oral health

Bachelor of Dental Surgery

Bachelor of Oral Health

Honours Degree of Bachelor of Science in Dentistry

engineering

Bachelor of Engineering (Architectural)

Bachelor of Engineering (Chemical)

Bachelor of Engineering (Chemical—Minerals Processing)

Bachelor of Engineering (Chemical—Sustainable Energy)

Bachelor of Engineering (Civil & Environmental)

Bachelor of Engineering (Civil & Structural)

Bachelor of Engineering (Computer Systems)

Bachelor of Engineering (Computational)

Bachelor of Engineering (Electrical & Electronic)

Bachelor of Engineering (Electrical & Electronic—Avionics)

Bachelor of Engineering (Electrical & Sustainable Energy)

Bachelor of Engineering (Mechanical)

Bachelor of Engineering (Mechanical & Aerospace)

Bachelor of Engineering (Mechanical & Sports)

Bachelor of Engineering (Mechanical & Sustainable Energy)

Bachelor of Engineering (Mechatronic)

Bachelor of Engineering (Mining)

Bachelor of Engineering (Petroleum)

Bachelor of Engineering (Pharmaceutical)

Bachelor of Engineering (Software)

Bachelor of Engineering (Telecommunications)

Bachelor of Engineering (Chemical) and Bachelor of Arts

Bachelor of Engineering (Chemical) with Bachelor of Economics

Bachelor of Engineering (Chemical) with Bachelor of Finance

Bachelor of Engineering (Chemical) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Chemical) with Bachelor of Science

Bachelor of Engineering (Chemical) with Bachelor of Science (Biotechnology)

Bachelor of Engineering (Civil & Environmental) and Bachelor of Arts

Bachelor of Engineering (Civil & Environmental) with Bachelor of Finance

Bachelor of Engineering (Civil & Environmental) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Civil & Environmental) with Bachelor of Science

Bachelor of Engineering (Civil & Structural) and Bachelor of Arts

Bachelor of Engineering (Civil & Structural) and Bachelor of Engineering (Civil & Environmental)

Bachelor of Engineering (Civil & Structural) with Bachelor of Finance

Bachelor of Engineering (Civil & Structural) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Civil & Structural) with Bachelor of Science

Bachelor of Engineering (Computer Systems) and Bachelor of Arts

Bachelor of Engineering (Computer Systems) with Bachelor of Economics

Bachelor of Engineering (Computer Systems) with Bachelor of Finance

Bachelor of Engineering (Computer Systems) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Electrical & Electronic) and Bachelor of Arts

Bachelor of Engineering (Electrical & Electronic) with Bachelor of Economics

Bachelor of Engineering (Electrical & Electronic) with Bachelor of Finance

Bachelor of Engineering (Electrical & Electronic) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Electrical & Electronic) and Bachelor of Science (Physics)

Bachelor of Engineering (Mechanical) and Bachelor of Arts

Bachelor of Engineering (Mechanical) with Bachelor of Economics

Bachelor of Engineering (Mechanical) with Bachelor of Finance

Bachelor of Engineering (Mechanical) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Mechanical) with Bachelor of Science

Bachelor of Engineering (Mechanical & Aerospace) with


Bachelor of Engineering (Mechanical & Aerospace) with Bachelor of Science

Bachelor of Engineering (Mechatronic) and Bachelor of Arts

Bachelor of Engineering (Mechatronic) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Mining) with Bachelor of Mathematical & Computer Sciences

Bachelor of Engineering (Mining) with Bachelor of Science

Bachelor of Engineering (Petroleum) and Bachelor of Engineering (Chemical)

Bachelor of Engineering (Petroleum) and Bachelor of Engineering (Civil & Structural Engineering)

Bachelor of Engineering (Petroleum) and Bachelor of Engineering (Mechanical)

Bachelor of Engineering (Petroleum) and Bachelor of Engineering (Mining)

Bachelor of Engineering (Petroleum) and Bachelor of Science (Geology & Geophysics)

Bachelor of Engineering (Telecommunications) and Bachelor of Arts

Bachelor of Engineering (Telecommunications) with Bachelor of Economics

Bachelor of Engineering (Telecommunications) with Bachelor of Finance

Bachelor of Engineering (Telecommunications) with Bachelor of Mathematical & Computer Sciences

UNDERGRADUATE PROGRAM GUIDES A list of all degrees and other programs included in our Undergraduate Program Guides.


health sciences

Bachelor of Health Sciences

Honours Degree of Bachelor of Health Sciences

Bachelor of Health Sciences with Bachelor of Mathematical & Computer Sciences

Bachelor of Laws with Bachelor of Health Sciences

Bachelor of Social Sciences with Bachelor of Health Sciences

innovation anD entrepreneurship

Bachelor of Innovation & Entrepreneurship

languages

Bachelor of Languages

Diploma in Languages

law

Bachelor of Laws

Bachelor of Laws with Bachelor of Arts

Bachelor of Laws with Bachelor of Commerce

Bachelor of Laws with Bachelor of Computer Science

Bachelor of Laws with Bachelor of Development Studies

Bachelor of Laws with Bachelor of Economics

Bachelor of Laws with Bachelor of Engineering (Computer Systems)

Bachelor of Laws with Bachelor of Engineering (Electrical & Electronic)

Bachelor of Laws with Bachelor of Engineering (Mechanical)

Bachelor of Laws with Bachelor of Engineering (Telecommunications)

Bachelor of Laws with Bachelor of Environmental Policy & Management

Bachelor of Laws with Bachelor of Finance

Bachelor of Laws with Bachelor of Health Sciences

Bachelor of Laws with Bachelor of International Studies

Bachelor of Laws with Bachelor of Mathematical & Computer Sciences

Bachelor of Laws with Bachelor of Media

Bachelor of Laws with Bachelor of Science

Bachelor of Laws with Bachelor of Social Sciences

marKeting anD meDia


Bachelor of Media

Honours Degree of Bachelor of Media

Bachelor of Laws with Bachelor of Commerce (Marketing)

Bachelor of Laws with Bachelor of Media

Bachelor of Media with Bachelor of Arts

Bachelor of Media with Bachelor of International Studies

other Degrees with marketing •BachelorofArts:MajorinMarketing •BachelorofMedia:Marketingspecialisation

mathematical sciences

Bachelor of Engineering (Computational)

Bachelor of Mathematical Sciences

Bachelor of Mathematical Sciences (Advanced)


Honours Degree of Bachelor of Mathematical Sciences

Honours Degree of Bachelor of Mathematical & Computer Sciences

meDicine

Bachelor of Medicine/Bachelor of Surgery

Honours Degree of Bachelor of Medical Science

music

Bachelor of Music

Bachelor of Music (Classical Performance)

Bachelor of Music (Composition)

Bachelor of Music (Jazz Performance)

Bachelor of Music (Music Education)

Bachelor of Music (Musicology)

Bachelor of Music (Performance & Pedagogy)

Bachelor of Music (Popular Music & Creative Technologies)

Bachelor of Music (Sonic Arts)

Bachelor of Arts with Bachelor of Music

Honours Degree of Bachelor of Music

Honours Degree of Bachelor of Music (Performance & Pedagogy)

Honours Degree of Bachelor of Music (Classical Performance)

Honours Degree of Bachelor of Music (Composition)

Honours Degree of Bachelor of Music (Jazz Performance)

Honours Degree of Bachelor of Music (Music Education)

Honours Degree of Bachelor of Music (Musicology)

Honours Degree of Bachelor of Music (Popular Music & Creative Technologies)

Honours Degree of Bachelor of Music (Sonic Arts)

Advanced Diploma in Aboriginal Studies in Music

Diploma in Aboriginal Studies in Music

Diploma in Instrumental Music

Diploma in Music (Classical)

Diploma in Music (Jazz)

Diploma in Music (Sound Engineering)

Certificate Iv in Music (Classical)

Certificate Iv in Music (Jazz)

Certificate Iv in Music (Technology)

Certificate III in Music

nursing

Bachelor of Nursing

Honours Degree of Bachelor of Nursing

psychology

Bachelor of Psychological Science

Bachelor of Psychology (Honours)

sciences

Bachelor of Agricultural Sciences

Bachelor of Food & Nutrition Science

Bachelor of Science

Bachelor of Science (Advanced)

Bachelor of Science (Animal Science)

Bachelor of Science (Biomedical Science)

Bachelor of Science (Biotechnology)

Bachelor of Science (EcoChemistry)

Bachelor of Science (Evolutionary Biology)

Bachelor of Science (Laser Physics & Technology)

Bachelor of Science (Marine Biology)

Bachelor of Science (Mineral Geoscience)

Bachelor of Science (Molecular Biology)

Bachelor of Science (Molecular & Drug Design)

Bachelor of Science (Nanoscience & Materials)

Bachelor of Science (Natural Resources)

Bachelor of Science (Petroleum Geoscience)

Bachelor of Science (Pre-veterinary)

Bachelor of Science (Space Science & Astrophysics)

Bachelor of viticulture & Oenology

Honours Degree of Bachelor of Agricultural Sciences

Honours Degree of Bachelor of Food & Nutrition Science

Honours Degree of Bachelor of Science

Honours Degree of Bachelor of Science in High Performance Computational Physics

Honours Degree of Bachelor of viticulture & Oenology

teaching

Bachelor of Teaching with Bachelor of Arts

Bachelor of Teaching with Bachelor of Economics

Bachelor of Teaching with Bachelor of Mathematical & Computer Science

Bachelor of Teaching with Bachelor of Science

UNDERGRADUATE PROGRAM GUIDES A list of all degrees and other programs included in our Undergraduate Program Guides.

contact the University of Adelaide:

University Contact Centre

The University of Adelaide SA 5005, Australia

Phone: (08) 8313 5208

Freecall (interstate/country): 1800 061 459

Fax: (08) 8313 4401

Online enquiries: www.adelaide.edu.au/student/enquiries

Facebook: www.facebook.com/uniofadelaide

Twitter: @uniofadelaide

Disclaimer

With the aim of continual improvement the University of Adelaide is committed to regular review of the programs and courses it offers to students. As a result the specific offerings available to students may vary from year to year. The most current information on available programs of study for specific degrees/diplomas and related courses is available from www.ua.edu.au/degrees

The University of Adelaide assumes no responsibility for the accuracy of information provided by third parties.

CRICOS Provider 00123M © The University of Adelaide Published April 2012

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Documents

Marketing and Media Program Information Leaflet