Marketing and Outreach Committee Meeting

College of Central Florida Enterprise Center, Suite 206

Ocala, FL

http://careersourceclm.adobeconnect.com/marketing-8-17-17

Audio Dial-In: 1- 866 848-2216 – after prompt, enter code 5355193397#

August 17, 2017 – 9:30 a.m.

AGENDA

A. CALL TO ORDER B. ROLL CALL C. APPROVAL OF MINUTES – February 16, 2017, Pages 2-3 D. ACTION ITEMS 1. Third-party brand mark usage policy, Pages 4-6 E. DISCUSSION ITEMS

• 2017-2018 Goals o Improve Talent Center portal for functionality o Expand Talent Pipeline series

Add 20 businesses (Citrus and Levy; IT) Begin Educational element in Citrus (Duke Grant) Use Marion Soft Skills Survey to plan soft skills series Promote Apprenticeship/Pre-Apprenticeship (MRMA; Construction)

o Review and Upgrade Website Multi-language function Online forms access Search function Better special projects visibility on Home Page

F. STATUS REPORTS • Marketing and Outreach Report, Page 7 • Talent Pipeline Video Project, Page 8

G. MATTERS FROM THE FLOOR H. ADJOURNMENT

careersourceclm.com

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CAREERSOURCE CITRUS LEVY MARION

MARKETING AND OUTREACH, COMMUNITY RELATIONS AND PARTNERSHIPS

COMMITTEE MEETING

MINUTES DATE: February 16, 2017 PLACE: Enterprise Center, Ocala, FL TIME: 9:30 a.m. MEMBERS PRESENT MEMBERS ABSENT

Becky Magwood, Capital City Bank Lindsay McDougal, Sherpa Pro Solutions Pat Reddish, Consultant Ted Knight, Marine Corp League Theressa West, West Central Solutions

OTHER ATTENDEES

Rusty Skinner, CSCLM Brenda Chrisman, CSCLM Laura Byrnes, CSCLM

Laura Isaacs, CSCLM Rich Feehan, CSCLM

CALL TO ORDER The meeting was called to order by Becky Magwood, Chair.

ROLL CALL The roll was called by Laura Isaacs and a quorum was declared present.

APPROVAL OF MINUTES

Pat Reddish made a motion to approve the minutes from the 10-27-2016 meeting.

Seconded by Ted Knight. Motion Carried.

ACTION ITEMS

1) Board member Onboarding. Rusty Skinner sought approval to move forward with refining

the board member onboarding process. 2) Board Member Elevator Speech. Rusty Skinner sought approval to give board members a

canned introductory speech to help them discuss CareerSource Citrus Levy Marion and their role on the board.

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Ted Knight made a motion to approve both actions. Pat Reddish seconded. Motion

carried.

DISCUSSION ITEMS

1) Video Project Update and Preview. Laura Byrnes spoke about the Marketing

Co-op Program and toolkit. Roll out to Business Development 2) Board member vacancies and outreach to current board members were

discussed. Laura Byrnes and Laura Isaacs will create a survey to collect board member preferences about communication platforms and needs to help find ways to better engage members. Surveys will be completed under guidance of committee chair Becky Magwood.

STATUS REPORTS

1) Outreach/Communications Report—Laura Byrnes reviewed some of the information in the attached report.

MATTERS FROM THE FLOOR ADJOURNMENT There being no further business, the meeting was adjourned.

APPROVED: ______________________________

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RECORD OF ACTION/APPROVAL

TOPIC/ISSUE: Third-party usage guidelines for CareerSource CLM’s brand mark. BACKGROUND:

Proper brand mark usage is vital to maintaining the strength and integrity of the CareerSource Citrus Levy Marion brand.

POINTS OF CONSIDERATION: The CareerSource Citrus Levy Marion Communications Office monitors and maintains the correct use of the corporate signature. STAFF RECOMMENDATIONS: Approve the new policy for third-party brand usage. COMMITTEE ACTION: BOARD ACTION:

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Third Party Usage Guidelines for CareerSource CLM’s brand mark

Proper brand mark usage is vital to maintaining the strength and integrity of the CareerSource Citrus Levy Marion brand. The CareerSource Citrus Levy Marion Communications Office monitors and maintains the correct use of the corporate signature. If you have any questions, please contact CareerSource Citrus Levy Marion’s communications manager at 352-291-9559 or 800-434-5627, ext. 1234.

In narrative form, CareerSource Citrus Levy Marion is presented without punctuation. Piping appears between the county names in the logo only.

Requests

If you wish to use CareerSource CLM logo as a business or community partner, please contact the CareerSource CLM communications manager at 352-291-9559 or communications@careersourceclm.com. Requests should include:

• A written summary setting forth: (a) your name and your company's name; (b) contact information including phone number, fax number, email address and mailing address; (c) the specific CareerSource CLM logo that you wish to use; (d) background information on your company, detailing any relationship with CareerSource CLM (e) a description of your proposed use of the logo, including why you want to use the logo, where the logo would appear, the duration and geographical extent of the proposed use, how the logo would be displayed relative to your corporate name and logo; and (g) a description of CareerSource CLM involvement in any program or project in association with your proposed to use the logo (if applicable).

• A mock-up or sample drawing showing your proposed use. • Link back to CareerSource CLM’s website at www.careersourceclm.com

Proper Use

Third parties expressly authorized to use CareerSource CLM logos must not alter or modify them in any way, including changing colors, reproduction of the full-color mark on color backgrounds, use of special effects such as drop shadows, reproduction in whole or in part as a tint or transparency, rotation of the mark in orientation other than horizontal or distorting the logo.

To maintain proper proportion when increasing or decreasing the size of the logo, To increase or decrease the size of the logo, it must be “pulled” or “pushed” from the corner marks, not from one of its sides.

The brand mark may not be used in conjunction with any political affiliation, e.g. as part of a candidate’s website or campaign material, or to represent services and products or espouse opinions not in keeping with the CareerSource CLM mission.

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CSCLM Logos for Partners’ display (website, door/windows)

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MARKETING/OUTREACH COMMUNICATIONS REPORT - AUG. 16, 2017

COMMUNICATIONS EXAMPLES

Communications analytics for reporting period February 10 through August 13, 2017.

8.5%6,450 sessions

18%1 4 , 5 7 7views

6.7%2:30duration

24%2.26pps

Top Viewed

Most Visited#1 Career Seeker Services#2 Career Success Plans#3 Financial Aid#4 Post Job Openings#5 Short-term Training#6 Specialty Programs#7 Employer Services#8 About Us#9 Job Fairs#10 Webinars

WEBSITE DEVICES USED - WEB

MEDIA

TWITTER

GOOGLE +

FACEBOOK

YOUTUBE

LINKEDIN

1,920 320 4,224 +11% +34% +6%

Earned Media: 79 print/online/broadcast650+ PSAs Placed Media:34 print ads 440 radio spots (no charge) Facebook: 18 campaigns 54,890 targets reached 4,720 desired actions taken8.5% engagement rate

866 vs. 839 followers

AUG

FEB

28,100 impressions5,449 posts

22,917 impressions5,138 profile visits

5,712 impressions +55%

197 vs 178 followers

7,313 views/122 hours

#1 CNC Training (36 hours)#2 Convincing Dad (23 hours)#3 Phoenix Wood (12 hours)

130,743 2,764 (3.9%)

2,594videos

308links

LIKESAUG ‘17

1,314FEB ‘171,200

LIKES

588photos

Impressions Engagement

Average Reach by Post Type

Lifetime Post Reach (2/10-8/13/17)70,698 (29,309/41% organic)

Average Engagement by Post Type152

videos36links

61photos

Last Report Feb/Aug 2016

70%21,158 sessions

78%6 5 , 1 6 7views

36%2:47duration

27%3.08pps

Profile Views No Longer Displayed

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CAREERSOURCE CORNER

Kudos to the Duke Energy Foundation for helping power career awareness in Citrus, Levy and Marion counties.

Among the myriad ways Duke gives back to the communities it serves is this: a $21,000 grant to support our Career Awareness and Talent Pipeline project.

If you read this column regularly, you are no doubt familiar with the earlier phase of the initiative which focuses on the area’s high-demand industries. The videos are a way to educate students, parents and school staff about the many career opportunities available right here in our three-county region.

We will continue to build the library of videos showcasing the manufacturing, IT, healthcare and logistics industries. But we are also excited to launch the next phase of the project highlighting public school programs that prepare students for careers in those industries.

Dorothy Pernu, Duke Energy government and community relations manager, said the project is in line with the company’s “commitment to addressing the needs vital to healthy communities. Supporting quality educational and workforce initiatives from kindergarten through career … are a critical focus of our organization.”

Pernu said Duke joins CareerSource CLM in recognizing that” training initiatives increase the pool of diverse talent (that) helps businesses and industries respond to changing needs.”

And one way students can learn about careers and training is through expansion of the video project to training available in the

By Laura Byrnes

Duke Energy Powers CareerSource CLM Career Awareness Project

region’s public schools, she said during CareerSource CLM’s recent quarterly board meeting.

“It’s Duke Energy’s pleasure to support and partner with you on expansion of this project,” Pernu said as she presented the check to CareerSource CLM’s Board Chair Kathy Judkins.

Echoing Pernu’s sentiments, Judkins noted that, “nothing is more important for our future workforce than developing an understanding by parents and students of the opportunities for good careers with businesses located right here in our communities.”

Judkins, who is SECO Energy’s deputy director for civic, charitable and government affairs, was joined by representatives from Marion and Levy counties school districts. The Citrus County School District will also take part in the project but was unable to attend.

The project was piloted in Marion County last year and focused on the manufacturing industry. The videos, which are professionally produced by Digital Fury in Ocala, are shown to students, educators and parents throughout the region’s schools, at youth career expos and job fairs, and at other venues. They are also promoted via  CareerSource CLM’s social media.

Participants also get a copy of the videos for their company’s own use. During the board meeting, Judkins presented recognition plaques to those in attendance whose companies are participating in the program.

Businesses that have had videos produced or are scheduled for production include:

B-Scada, CHAMPS Software Inc., Duke Energy and Stevenson Dental Technology, all of Citrus County.

A&N and Paradox Intellectual Properties, both based in Levy County.

And in Marion County, American Panel, Artemis Plastics, Capris Furniture, Cardinal Glass, ClosetMaid, Conimar, Country Meats, Dimension Works, EurekaZone, GML Industries, Hale Products, McCall Communications, Ocala Tractor, Phoenix Wood, ProPoly, R+L Global Logistics, Scorpion Racing Products, SECO Energy, Simar Industries, SPX Flow, TJM Promos and WINCO Manufacturing.

Career Awareness-Talent Pipeline videos may be viewed on CareerSource CLM’s Facebook video page and YouTube playlist.

If you would like to learn more about the initiative, please give a call at 352-873-7955 or 800-746-9950. 7

CAREERSOURCE CLM

CAREER AWARENESS –

TALENT PIPELINE VIDEO

PROJECT 2016 - 2017

Company Videos (29)*

American Panel - M American Panel (2) - M A & N - L

Artemis Plastics - M B-Scada - C Capris Furniture - M

Cardinal Glass -M CHAMPS Software, Inc. - C ClosetMaid - M

Conimar Group - M Country Meats - M Dimension Works-M

Duke Energy - C EurekaZone M GML Industries-M

Hale Product-M Ocala Tractor-M Paradox Intellectual Properties-L

Phoenix Wood Products-M Pro Poly of America-M R + L Global Logistics-M

Scorpion Racing Products-M SECO Energy-M Simar Industries-M

SPX Flow-M Stevenson Dental Think Technologies-M Technology-C

TJM Promotions-M Winco Manufacturing-M

*Expected completion of highlighted videos week of Aug. 14, 2017

Videos can be found at CareerSource CLM’s YouTube Channel and Facebook

Videos. Analytics as of 7/31/17 are for the first 19 videos:

37,947 Views (Facebook organic + targeted: 33,122 YouTube: 4,825) Views 219.8 hours – the equivalent of watching 24-hours a day for slightly

more than nine straight days or three hours a day, seven days a week for nearly 2.5 months (Facebook: 163 hours YouTube: 56.8 hours)

Additional Video Engagement: 1,198 (Likes, Comments and Shares)

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