Marketing and Public Affairs FY15 AccomplishmentsThis data placemat represents highlights of our key accomplishments for FY15. Detailed monthly reports are available at uwhealth.org/messaging

Paid Media

Online Activity

• 18,975 documents and pages• +2.5 million avg. monthly

pageviews• 8 minutes, 24 seconds avg. user

session duration• 571 Workspaces• 2,945 avg. number of Hi-5s sent

per month

Social Media Case StudyA UW Carbone Cancer Center patient left her last chemotherapy session to fanfare from the UW Marching Band and the video of it went viral!

In the first 72 hours:+3 million people reached+1 million video views 72,044 likes9,719 comments 14,635 shares

Media mentions:Washington PostHuffington PostGood Morning AmericaSports IllustratedABC NewsFox NewsCosmopolitanDaily Mail (UK)

Buzzfeed

Brand Strength

Social Media Growth

How Users Access uwhealth.org

Desktopcomputers

Mobile devices/smartphones

Tablets

New U-Connect Launch

Remarkable Campaign: Ran in 72 Wisconsin

counties

Reached 1.3 million households

with 4,108 messages

Watch atuwhealth.org/remarkable

Dane and Ring Markets-Current Brand Position

uwhealth.orgSite Traffic

0

5 million

10 million

15 million

20 million

Pageviews Unique Pageviews

FY15 FY15

FY14 FY14

American FamilyChildren’s Hospital

+28.4% +22.5% +149%

Carbone Cancer Center +52.8% +27.5% +191%

UW Health +6.3% +9.7% +298%

e-newsletters Sent: 296No. of recipients: +1.4 million

Growing Up Healthy Parenting BlogPageviews +69.6%

Earned MediaUW Health’s paid media in the form of TV and print advertising creates awareness of our expertise and care throughout Wisconsin and beyond.

 0% 10% 20% 30% 40% 50% 60% 70% 80%

 Latest Technology and Equipment

Most Preferred for All Health Needs

Best Nurses

Best Doctors

Best Overall Quality

Best Image/Reputation

Jan ‐May 2015

UW Health

St Mary's

MeriterThe colored shapes represent the number of stories in a given market area in FY15.

Media Coverage of UW Health Extends Nationwide

The single biggest media story in 2015, as in years past, is the annual release of the County Health Rankings and Roadmap, produced by the UW-Madison Population Health Institute and the Robert Wood Johnson Foundation.

The Wisconsin State Journal series on challenges and issues in organ transplantation prominently featured the UW Hospital transplant program. The series was also run in a number of state newspapers.

UW Health Brand Extends to Northern Illinois

1-6

6-10

10-21

21-1,500

National Research CorporationJan – May 15N=250, +/- 6%

PA-43262-15

Internal campaigns support UW Health strategic goals

Integration From February through May, leading up to the UW Medical Foundation faculty vote on UW Health integration, an intranet-based One UW Health campaign explained the integration plan to staff and physicians. Key elements:• Whiteboard sketch video:

1,600 plays including many staff meetings

• Slide narration by Dean Robert Golden: 1,700 plays

• 14 Leadership endorsement videos: average of 326 plays each

• Staff FAQ: 838 visits

Safety and Infection ControlHand Hygiene and Zero Hero (no CAUTI, no CLABSI, no falls) campaigns helped raise awareness and support operational and behavioral changes to improve patient safety.

EventsHosted 10,000 guests from local and regional markets$1,013,000 raised for UW Health entities.

School of Medicineand Public Health

Other

Events

Philanthropy

CorporateCommunications

Media

Marketing

Philanthropy

CorporateCommunications

Advertising

Marketing

DESIGN

• 1,645 projects completed

Creative Services

PHOTOGRAPHY

• 281 photo shoots completed

VIDEO

• 207 video projects completed

PhilanthropyIt Starts With You Campaign

0

20

40

60

80

100

2012 2015

Com

plia

nce

Perc

ent %

By the Numbers

Each August, we look forward to welcoming a new group of future doctors. Here’s a fun look at the Class of 2018.

First things firstOur students can be proud that they’re attending

the nation’s only integrated school

of medicine and public health.

School of

Medicine

and PublicHealth

The 3 percent club

Interviews conducted

students enrolled

Breakin’ it down

Students from outside the state

Future rural PHySiCianS training in the Wisconsin Academy for Rural Medicine (WARM)

Students pursuing an MD/PhD in the MediCal SCientiSt training PrograM

Students in the Regular Md Program

Education background

CollegeS/univerSitieS rePreSented

Just for fun

Thinking about residency?of the 172 graduates of the Class of 2014:

5,034applications

received

in 2013

604 176

Students from WiSConSin

147 29

144 26

6

StudentS from the uW SySteM

From the Wisconsin

Academy for Rural Medicine

Earned a combined MD/PhD

Chose a residency in primary care

Stayed in Wisconsin for

residency

33%44%1024

SEPTEMBER

S M T W T F S

Most common

birth month

29STUDENTS

Were College atHleteS

this class is proficient in

from american Sign language to Zulu

32languageS

StudentS 72spent time overseas

doing community service or research

University of wisconsin school of Medicine and PUblic health

MS-40618-14

MS-40618-14 SMPH infographic fabric banner.indd 1 9/4/14 11:25 AM

Wisconsin Academy for

Rural MedicineENSURING CARE FOR AN

UNDERSERVED POPULATION

V O L U M E 1 7 • N U M B E R 2 • 2 0 1 5

Quarterly

MATCH DAY p. 8

GLOBAL HEALTH p. 10

ALUMNI AWARDS p. 16

F O R A L U M N I , F R I E N D S , FAC U LT Y A N D S T U D E N T S O F T H E U N I V E R S I T Y O F W I S C O N S I N S C H O O L O F M E D I C I N E A N D P U B L I C H E A LT H

There’s More Online! Visit med.wisc.edu/quarterly

MS-42579-15 Spring Quarterly 2015.indd 1 6/8/15 3:47 PM

Hand Hygiene Compliance

So do YOU

ND-38666-14

Kerri-Anne Ohlstein, RNOperating Room

It only takes 3-5 minutes to reduce the risk of infection.ALWAYS perform the appropriate surgical scrub

before procedures.

REDUCE SSIsI HAVE THE POWER

TO REDUCE SSIs

ND-38580-14

ALWAYS AIM for ZEROEliminate preventable harm to patients

Wipe out Falls, CAUTIs, CLABSIs, HAPUs, VAEs and more!

ZERO HEROYOU HAVE THE POWER

TO BE A ZERO HERO

Zero Heroes on D4/4 General Medicine

0

1,000

2,000

3,000

4,000

5,000

6,000

FY15FY14

Number of Online Gifts$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000FY15

FY14

Total Online Donations

Community BenefitsProvided $2.2M to over 180 community organizations (FY15)Total UW Health benefits to our community: More than $185M (FY14)

Help Impact the Health of Our Community

GS-4

1888

-15

It Starts With YouThe University of Wisconsin Foundation is the

official fundraising and gift-receiving organization

for UW Hospital and Clinics, American Family

Children’s Hospital, the UW Carbone Cancer

Center and the UW School of Medicine and

Public Health.

To learn more about investing in the health of

our community, please contact:

Russ Austin, Senior Director of Development

Department of Surgery

(608) 263-5496 (office)

(608) 354-6686 (mobile)

russ.austin@supportuw.org

It Starts With You Your g ift Helps pat ients and famil ies

and supports researcH

Aurora BayCare Medical Center2015 ABMC/UW Partnership Campaign | 6.23.15 5

aurorabaycare.com/education

Aurora BayCare Medical Center is a joint venture of Aurora Health Care and BayCare Clinic.

Together, we’re training physiciansto bring you the best of medicine.

OOH

Highway location

TEACHING AFFILIATE

Statewide collaborations

Quarterly magazine for alumni and friends:More than 14,000 copies printed and mailed per issue

Three monthly e-newsletters debuted in 2015:• SMPH e-News (for the

public): 11,000 subscribers• SMPH e-News Extra (for

faculty and staff): 5,000• Wisconsin Partnership

Program: 3,000

State, local expertS partner to Serve communitieS

Teaching young students how to plant a garden, reaching out to people with

depression, addressing the high rate of infant mortality among African-

American families—these Wisconsin Partnership Program investments are

benefitting rural, urban and tribal communities across the state. Researchers

also are making critical advances in some of the most complex health issues,

including Alzheimer’s disease and cancer, while educators are meeting the

needs of local communities by implementing unique training opportunities

for the next generation of physicians and public health workers.

a DecaDe oF

Learn more at med.wisc.edu/partnership

More than a decade ago, the UW School of

Medicine and Public Health and the Medical

College of Wisconsin received equal proceeds from

the conversion of Blue Cross & Blue Shield United

of Wisconsin to a stock insurance corporation.

Since then, the Partnership Program at the

UW School of Medicine and Public Health has

awarded hundreds of grants to address serious

health challenges in ways that previously were

impossible. Community engagement, research

and education make the Wisconsin Partnership

Program a success.

MS-41037-14

Advertising to celebrate the10th anniversary of the Wisconsin Partnership Program

Infographic welcomes new class

med.wisc.edu site traffic: 700,000 site visits / 1.8 million pageviews

MarketingOrthopedics Case Study-

Online Return on Investment

It Starts With You YOUR GIFT HELPS PATIENTS AND FAMILIES AND SUPPORTS EDUCATION AND RESEARCH

ES-43157-15

Your generous gift supporting emergency medicine makes our exceptional care even better and pushes our emergency education and research to the national forefront.

The Berbee-Walsh gift of $10 million affirms the vision of UW School of Medicine and Public Health and UW Hospitals and Clinics to be a global leader in emergency care. If you want to join them in supporting this goal, go to uwhealth.org/emergencymedicine.

Thank YouDr. Jim Berbee and Karen Walsh

ES-43157-15 BerbeeWalshAd.indd 1 7/21/15 10:19 AM

$21,546 investment in pay per click campaign

345 Web forms submitted, 145 matched to patients

61% new patients 39% existing

Generated $1,024,942 in revenue

8.2% increase in regional PPO patients

Central WI Fox Valley Milwaukee

Corporate Communications

Philanthropy

CorporateCommunications

Media

Find A Doctor

Marketing

Partnered with UW Foundation to raise awareness of UW Health’s grateful patient program that benefits patients and families and supports research.