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Marketing and Sales Production Process
Summary
3 Phases
Conceptual
Production
Execution
Roles
Sponsor, Producer, Analyst, Senior Executive, Executive, Operations Team, Production Team, Creative Team
Product Types
1. In Plan
2. Outside Plan
3. Task
Phase 1 – ConceptualStep A
Big Idea
Cost Benefit Analysis
Draft Marketing Plan
Draft Operational Plan
Identify Product Type
Senior Executive Review
Step B
Final Marketing Plan
Final Operational Plan
Production Input
Campaign Brief
Decisive Review
Phase 1 – ConceptualStep A
Big Idea
Cost Benefit Analysis
Draft Marketing Plan
Draft Operational Plan
Identify Product Type
Senior Executive Review
Step B
Final Marketing Plan
Final Operational Plan
Production Input
Campaign Brief
Decisive Review
DECISIONTO
IMPLEMENTPLAN
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Phase 2 – ProductionStep C
Kickoff Meeting
Campaign Review
Step D
Project Plan
Editorial Plan
Creative Plan
Web Plan
Production Meetings
Phase 3 – ExecutionStep E
Launch Kickoff
Step F
Monitoring and Analysis
Reactive Plan and Process
Step G
Post Mortem Meeting
Roles
Roles
Sponsor – Responsible for initiating Big Idea
Producer – Owner of Campaign/Project throughout
Analyst – Designated by Producer to provide data/metrics
Senior Executive – High-level concept, direction and approval
Executive – Approvals against business objectives/strategy
Operations – Operational expertise, manager or team
Production – Scheduling, resources, scope, execution
Creative Team – Editorial and Graphics support
The End
