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LEARNING
SUCC
ESS
STRATEGY
ANAL
YSIS
STAR
TUP
MARKE
TING
TECH
NOLO
GY
EDUC
ATIO
N
INNO
VATIO
N
IDEA
BRAIN
MARKETING AUTOMATION Statistics 2020
50% more salesBusinesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.
55% B2BOn average, 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology
14.5% sales productivity increase
On average, arketing Automation drives a 14.5% increase in sales productivity.
63% are growing larger than their
competitors63% of companies outgrowing their
competitors are using automation.
10% or more bump in revenueCompanies that automate lead management see a 10% or more bump in revenue in 6-9 months time.