8
ColoradoDreamHouse.com Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, national and international marketing strategies. Unmatched by any other team or company in the industry. Please take a few minutes to learn more about the Colorado Dream House Team and what sets us apart from our competition. Selling your home for the highest price in the shortest amount of time will require a great marketing team. After reviewing our marketing strategy, it will be clear that the Colorado Dream House Team should represent you in the sale of your home.

Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

  • Upload
    others

  • View
    7

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

ColoradoDreamHouse.com

Marketing Brochure

The Colorado Dream House Team has one of the most comprehensive local, national and international marketing strategies. Unmatched by any other team or

company in the industry.

Please take a few minutes to learn more about the Colorado Dream House Team and what sets us apart from our competition.

Selling your home for the highest price in the shortest amount of time will

require a great marketing team. After reviewing our marketing strategy, it will be clear that the Colorado Dream House Team should represent you in the sale of

your home.

Page 2: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

ColoradoDreamHouse.com

Every property has a story that will continue on with the next owners. Spotlight Photography spares no expense to make sure they capture the special attributes of your home and how it fits within the community. Our goal is for potential buyers to imagine themselves creating memories in your home. These high resolution photos are just the beginning in designing beautiful presentations for both on and offline materials.

High Resolution Photography

Did you know that 55% of all online traffic is video? Naturally our next step is to create a video tour of your property. We then place your video on over 30 sites including Realtor.com, Metacafe, WelcomeMat, and YouTube. Each video will be directly linked to your property for tracking purposes.

Video Tour

Each and every property receives its very own customized promotional flyer and brochure. Our in-house copywriter is the best in the business and is known for smooth, clean and crisp writing. Your customized content, combined with the high resolution photography will make your property rise above the competition!

Customized Brochure and Flyers

Now that we have the Customized brochures made, we will have a professional crew install a “For Sale” sign in front of your property. A Google Voice number is listed on each sign. All calls are auto forwarded to all of our Colorado Dream House Team agents at the same time so we can answer questions immediately. We never miss a phone call inquiry about your home!

Property Signage

Welcome to your Personal Website!

25+ High Resolution

Photographs

Unique Content for SEO Purposes

Press Play here for your Video Tour

Map and Driving

Directions

We’ve talked a little bit about marketing already, but your property will receive even more with its very own website! Your customized website is really where the entire marketing plan comes together.

Download Brochure

Here

Page 3: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

ColoradoDreamHouse.com

The Colorado Dream House Team uses Email marketing to extend the overall reach of your property around the entire world. We have established connections in every major market from New York to Tokyo. This ensures your property is seen nationwide and globally as well. Our database of over 1,000,000 Realtors will receive a customized email showcasing your property and will be included in one of our monthly newsletters which will go out to our sphere of 3,500 local residents. The best thing about Email marketing is that it can be tracked 100% of the time to ensure we gain the exposure that your home deserves!

Email Marketing & Monthly Newsletters

Listing Syndication

When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary exclusively ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.

Your personalized page will have a hidden lead generation system embedded within your site. We do our absolute best to attract the right buyer and collect as much information as possible. Keep in mind, everything we do is to find you a buyer!

Lead Generation

Blogs

Real Estate blogs are an important tool to reach potential buyers. We will feature your property on more than 100 real estate related blog sites which are interactive, allowing visitors to leave comments and share the info through social networks. We view blogging as another form of social marketing and utilize sites such as Facebook, Real Town, Google, Yahoo, Active Rain, Plaxo and the DuPont Registry to name a few.

As soon as the site is live, Google and other search engines will begin indexing your website for content and photos. We make sure we take the extra steps necessary to allow searchers instant access to the info on your property through organic search.

SEO: Search Engine Optimization

Facebook, Tumblr, Pinterest and Twitter aren’t just social networks. The Colorado Dream House team has been using these venues to reach potential clients for years. Check out our networks and join us as we continue to expand our reach!

Social

Page 4: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

One of The Best Reasons To Hire Us

Look at this first picture from the 1963 inauguration of Pope Paul VI. What do you notice about the people in the crowd? No one has a camera, an

iPhone, IPad, or Android device.

Look at this second photo. It’s from Pope Benedict’s election in 2005. There are few cameras and digital

devices.

Look at this last picture. Just 8 years later at Pope Francis’s inauguration every person in the square has

a digital devices.

This world is being dominated by devices and none more than real estate. In the next two years there will be 30 billion devices for 7 billion people in the world. You need a

real estate team that has mastered the digital space and that’s us!

We Are The Only Real Estate Team in Colorado That is Able to Reach One Million Realtors Nationwide Directly To Their Email Inbox With A

Click Of A Mouse!

ColoradoDreamHouse.com

Page 5: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

ColoradoDreamHouse.com

We Joined the Nation’s Premier Network for Marketing U.S. Properties Throughout the World

Our real estate company has an aggressive strategy for attracting international home buyers to our listing. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appears across a network of over 80 publishers with key coverage in Asia, Europe and North and South America

Did You Know? The total international market is estimated at $68.2 billion. International home sales in the U.S. reached their second highest level in recent years. More than 8 percent of total market and in some markets up to 30 percent!

Page 6: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

We are a Top Producing Team -100 sales/year The Colorado Dream House sold over 300 homes in the last three years. No part-timers here!

50+ Years Experience in Colorado Real Estate In 2014, we sold our listings at 99% of asking price. We Averaged 13 days on the market for our sellers.

#1 Brokerage Firm in Colorado! No one sells more homes in Colorado than Keller Williams Realty DTC. We are the largest brokerage firm in the State of Colorado with almost 450 agents!

Advanced Internet Marketing Knowledge We are one of the very few teams with a dedicated qualified Marketing Director on staff. We implement innovation, cutting edge campaigns and technology that other Realtors can’t offer.

7 Member Team of Experience Professionals We have an entire TEAM to represent you! Each have a certain expertise that will give you an edge in the market.

Full Color, Glossy Brochures and Flyers Full Color flyers and 4-8 page glossy brochures and magazines. We don’t skimp on the marketing collateral.

Professional Photography & HD Video We send professionals to photograph your home. You’ll have pictures of your home to be proud of. No iPhone pics here!

Your Home’s Beautiful Custom Website Page A unique look with state, national and global web visitors that ranks in Google search results.

Electronic Contracts via Email. Fast & Secure! It’s easy to do business. Signed in person or electronically. Anytime, Anywhere and from any device.

Professionally Designed Email Marketing Campaigns Sent to 1,000,000 Realtors Nationwide.

We Know People! You’ll get the maximum exposure through our network of our buyers and sellers.

5 Star Customer Service Levels Read our reviews on Zillow and Google

Luxury Real Estate Office Conveniently located in the heart of the DTC.

Low Producing, Part-Timers The Average Agent or Team has their listings on the market for 3 months or more and they only achieves about 88-92% of asking price.

Little or No Marketing… Your listing is entered into the MLS and syndicated across several websites like Zillow, Reator.com… That’s nice but every agent does that. Add a sign in the yard and that’s their idea of marketing.

A Single Individual A self-employed agent who has limited time to offer you the service you deserve. They are wearing too many hats in the business.

Black and White Flyers Usually no brochures and poor quality marketing materials

Plain Photos...Just That Regular, unedited photos from a Realtor’s camera phone.

Template Website That Doesn’t Rank In Google You get no visibility from their website because they don’t know how to drive traffic to their website.

How Are We Different From The Average Real Estate Agent?

Sell Your Home Today!

Get What You Deserve

Get More

Don’t Pay More

We Sell Your Home For More Money

Call 720-446-6325 or email us at

[email protected]

ColoradoDreamHouse.com Facebeook.com/ColoradoDreamHouse

ColoradoDreamHouse.com

Page 7: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

What People Are Saying About The Colorado

Dream House Team….

I can highly recommend Dan, his partners, and the staff at Colorado Dream House. They sold two homes for us. They put together an excellent email marketing plan and kept me well informed throughout the process. They really know their local market, are true experts, skilled negotiators, and very responsive. -Paul Thomas

They assured us that we would not be disappointed nor would we regret our

decision and we didn’t. We were extremely impressed with the professionalism of their

entire staff. Everything from having the house staged, to the professional pictures,

to the HD video that was professionally filmed and edited, to the numerous sites on

which it was posted were all completed quickly and with top notch quality.

- Michael & Erin Wright

We found the team at Colorado Dream House to be incredible! They were ALWAYS responsive to our questions and concerns during the entire process.

We were continually updated on all marketing and showing activity. We would highly recommend their

services and would not hesitate to call on them again.

-Stacey & Bill Baumhauer

A fantastic star-studded real estate team that knows the luxury market impeccably.

- Emily Carroll

ColoradoDreamHouse.com

Page 8: Marketing Brochure - Colorado Dream House Team · Marketing Brochure The Colorado Dream House Team has one of the most comprehensive local, ... Facebook, Tumblr, Pinterest and Twitter

ColoradoDreamHouse.com

Through Paid Search Advertising we can advertise your listing immediately to millions of buyers across the US. Through campaign settings we can look for buyers by geography down to only a few miles from your property. This allows us to reach a very targeted population, such as a buyer searching in a specific neighborhood or city. Adwords is highly quantifiable and cost effective method of advertising your property.

Paid Advertising - Google, Bing, etc. *

Trulia and Zillow are both pretty big names in the Real Estate industry and we are not afraid to piggy back off their websites’ exposure. Through Pro memberships we can advertise your home as a featured listing which will appear at the top of the search results page. With over 40 million visitors each month between the two sites, your property will be shown 100s of times over the course of the month, 24 hours a day, 365 days a year!

Paid Advertising - Trulia, Zillow, etc. *

Online tracking is very important when you market any product or service online. Through Google Analytics, we can show you how people have found your website, the average amount of time spent on your site and how many unique visitors viewed your site. This allows us to track our progress and formulate plans to improve your overall return on investment.

Disclaimers:

Items may incur a $5000-$10,000 up front cost/per six months

Marketing can include all or some of the above.

Online Tracking

Whether we are sending a direct mail piece to potential buyers in a specific area or creating a full page spread in the Luxury Homes by Keller Williams magazine, you can rest assured that we have you covered. The Colorado Dream House team has worked with multiple magazines over the years and has the marketing insight to make your property stand out above the competition. Ask us today about posting your property in: - Domain by Keller Williams - The Villager Advertising - Unique Homes - Dupont Registry - 5280 Magazine

Print Advertising*

Enhanced Marketing with Seller Participation