Marketing Budget Plan
JanFebMarAprMayJunJulAugSeptOct NovDecTotal
Personnel
Salaries &
Wages50005000500050005000500050005000500050005000500060000
Benefits5000500010000
Commissions & Bonuses5000500010000
Personnel Total80000
Market Research
Primary Research 5000500010000
Secondary Research200020004000
Market Research Total14000
Marketing Communication
Branding 2500025000
Advertising400004000040000400004000040000400004000040000400004000040000480000
Websites30003000300012000
Direct Marketing50005000500050005000500030000
Internet Marketing2000200020006000
Press Relations500050005000500020000
Public Relations20000200002000060000
Events & Trade Shows200000200000
Collateral200020004000
Marketing Communicaton Total837000
Channels
Channel Communication And Training1000010000
Channel Promotion5000500010000
Channel Comsissions & Bonuses5000500010000
Channels Total30000
Customer Acquisition And Retention
Lead Generation1000100010001000100010006000
Customer Loyality10001000100010001000100010007000
Total13000
Other
Postage2000200030007000
Telephone3000300030009000
Travel1000100010001000500500500100010001000100050010000
Other Total26000
