Marketing Crash CourseMarketing Crash Course

Marketing: Marketing: The process of developing, The process of developing, promoting, and distributing products and promoting, and distributing products and services to satisfy customers’ needs and services to satisfy customers’ needs and

wants.wants. – Developing – studying customers to Developing – studying customers to

determine their wants & needs.determine their wants & needs.– Promotional Activities – Educate Promotional Activities – Educate

customers, create interest, desire, make customers, create interest, desire, make a sale, create an image.a sale, create an image.

– Distribution – getting the product to the Distribution – getting the product to the consumerconsumer

Marketing ConceptMarketing Concept – –Understanding these needs when you Understanding these needs when you make the plan, make, distribute and make the plan, make, distribute and

promote the product.promote the product.

Plan –Recognize the need and then you produce Plan –Recognize the need and then you produce the product. the product.

Production – Make the product – How big, what Production – Make the product – How big, what color, price, etc.color, price, etc.

Distribution – Where will we sell the product ? Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes?Wal-Mart, Target, Lowes?

Promotion – Commercials, Magazines, BOGO, etc.Promotion – Commercials, Magazines, BOGO, etc.

Implementing the Marketing Implementing the Marketing ConceptConcept

1. Identify Target Market1. Identify Target Market2. Develop a Marketing Mix2. Develop a Marketing Mix

Target MarketTarget Market: Who and where does : Who and where does your business/product/service want to your business/product/service want to

serve.serve.

Very specificVery specific Examples: Gatorade, AthletesExamples: Gatorade, Athletes Pavilion – Health conscious individuals and Pavilion – Health conscious individuals and

families who live in the Georgetown area.families who live in the Georgetown area.

Develop a Marketing MixDevelop a Marketing Mix

Product Product – Anything offered to a – Anything offered to a market by a business to satisfy market by a business to satisfy needs (product, service, idea.needs (product, service, idea.– Product – Coke, Bicycle, Trampoline Product – Coke, Bicycle, Trampoline – Service – Barber Shop, Oil Change, Piano Service – Barber Shop, Oil Change, Piano

LessonsLessons– Ideas – Vote for Mitch McConnellIdeas – Vote for Mitch McConnell

PricePrice Actual amount of money customer Actual amount of money customer

paypay

PlacePlace – (Point of Sale) – Locations and – (Point of Sale) – Locations and methods used to make the product methods used to make the product

available to customers.available to customers.

MallMall InfomercialsInfomercials MagazineMagazine CatalogCatalog InternetInternet

PromotionPromotion – How you will encourage – How you will encourage purchases and increase customer purchases and increase customer

satisfactionsatisfaction

BYGO FreeBYGO Free Free SamplesFree Samples Bill BoardsBill Boards CommercialsCommercials Magazine AdsMagazine Ads