The Architecture Centre Narrow Quay Bristol BS1 4QA T: 0117 922 1540 www.architecturecentre.org.uk

Registered in England and Wales as the Bristol Centre for the Advancement of Architecture Ltd

Company registration no: 1831268 Registered Charity no: 290575 VAT no: 664 3455 24

APPLICATION PACK Marketing & Development Manager

Image: Floating Architecture Tours - Bristol Open Doors © Chris Wilkins Photography THE ARCHITECTURE CENTRE Founded in 1996 and situated on Bristol harbourside, The Architecture Centre is a world-leading centre of excellence for urban design and creative placemaking. A registered charity, our aim is to promote better buildings and places for people. We promote the understanding and enjoyment of architecture and design - inspiring and involving people in shaping better places. Increasingly, our role in the region, is to bring people together (local government, the built environment sector, academics, citizens, communities, visionaries and decision-makers) to discuss and to implement, creative and practical solutions to the challenges of our time. We take inspiration from around the world, bringing the exceptional to Bristol, whilst showcasing the best ideas from across the South West. We believe that by increasing public awareness and working with those responsible for development, we will help raise the bar, providing opportunities and demand for better and greener buildings and places. We achieve our aims through:

• Influencing policy & driving better design (Design Review) • Inspiring and informative international public programmes • Celebrating our city through Bristol Open Doors • Nurturing the next generation of diverse placemakers through our Education Programmes

(Children & Young People)

ROLE SUMMARY Job Title: Marketing & Development Manager Employment Basis: 37.5 hours per week Salary: £26,000 Employer: The Architecture Centre Location of Post: The Architecture Centre, 16 Narrow Quay, Bristol, BS1 4QA Reporting to: Director Probationary Period: 3 months Period: 2 Years (fixed term, with an ambition to extend, subject to funding) Holiday: 25 days, excluding bank holidays All offers of employment are subject to the receipt of satisfactory references. MAIN PURPOSE We are seeking an exceptional individual to lead our marketing strategy to develop an inspirational brand and drive the growth of our audiences and corporate relationships. The Architecture Centre is undergoing an exciting period of transformation and you will play a large part in the next stage of our evolution. MAIN RESPONSIBILITIES Brand & Communications • Work with the Director to develop and implement The Architecture Centre brand and brand

strategy • Oversee the branding of the organisation across all of our activities, outputs and team. • Develop and implement The Architecture Centre Press and PR strategy, gaining strong

coverage for our programme of events, services and sector voice.

Income Generation Use a range of creative communications tools to drive income generation across our organisation. This includes: • Developing ticket sales for our well-attended events programme • Driving bookings for our successful Design Review services • Implementation of a new ticketing and donations strategy for Bristol Open Doors • Management and growth of our corporate membership scheme • Marketing and developing opportunities for space hire and working with the Programme

Manager to develop sector-facing programme

Audience Development & Reporting • Strategic growth of our audiences, including setting targets and using analytics to monitor

success and implement change. • Development of a smart customer database • Regular reporting to the board and to funders against marketing benchmarks and audience

targets

Digital Strategy Work across the organisation to integrate inspiring digital content to meet our charitable aims and drive audiences and revenue. This includes:

• Increasing our use and commissioning of engaging digital and film content • Management of our websites and digital channels including social media. • Use of targeted digital advertising to successfully build influence and drive sales • Development and execution of successful campaigns to raise funds and awareness

Management • Plan and manage the Marketing Budget in collaboration with the Director • Recruitment and line management of interns, volunteers and assistants as required • Manage strong working relationships with digital developers and designers • Ensure the organisation is GDPR compliant

Other • Be an informed, collaborative and enthusiastic member of the organisation • Attend relevant programme and networking events nationally and across the city • Take an active interest in new technologies and creative content • Undertake any other duties as deemed reasonable, as requested by the Director to

support the success of the organisation • Occasional evening and weekend work required (TOIL system)

PERSON SPECIFICATION Essential

• At least 3 years experience in a marketing role • Experience of heading up strong campaigns • Experience of image creation and print design • Experience of brand and website development • Commissioning of successful digital and video content • Strong understanding of data, and the ability to use analytics to implement change • Experienced in the use of digital tools including mailchimp, wordpress, google analytics • Understand of GDPR and data protection legislation • An eye for design and a strong story • Degree or equivalent qualification • Good understanding of the media and a network of contacts

• Evidence of successfully developing audiences to deliver financial growth • Excellent written and verbal communication skills • Experience of managing a range of stakeholders and strong advocacy skills • Excellent team player • Strong time management skills & an ability to work to deadline under pressure • Commitment to continuing own personal development & keeping up-to-date with

legislation & best practice • Enthusiasm for architecture & culture • Commitment to equal opportunities

Desirable

• Experience of designing successful digital fundraising campaigns • Experience of working in architecture, heritage or culture

APPLY Please provide us with a current CV and a letter of application outlining your interest in and suitability for the role. Please refer specifically to the Responsibilities and Person Specification, ensuring your letter is no longer than three pages. Address your letter to the Director. EMAIL applications to centre@architecturecentre.org.uk

DEADLINE: All applications must be received by 9 am on Mon 14 January.

START DATE: Feb 2019, exact start date to be negotiated with the successful candidate.

INTERVIEWS: Anticipated Interview Date: Fri 18 January

The Architecture Centre is an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.