Marketing Examples. The attached examples for flyers and other communication pieces can be used “as is” or can be modified to meet your specific needs

Marketing Examples

The attached examples for flyers and other communication pieces can be used “as is” or can be modified to

meet your specific needs.

Don’t be afraid to add your own creative ideas, come up with your

own “mascot” or change the wording.

The only thing that cannot be altered is the BrightIdeas Manager

logo.

Have fun creating new communication tools. And, don’t

forget to make Bright Ideas fun for your employees.

©2007 Baptist Health Care Leadership Institute

©

© Copyright Baptist Leadership Institute

Department Leader or Support

routes idea to one of three

people

Auto Routed

3. Bright Ideas Coordinator or

Facility Manager

Appropriate Person

2. Assigns to someone

Outside of the Department

1. Delegates to someone within the Department

Implement or Close

Auto Routed Notification

-

Employee enters idea into on-line Bright Ideas

Manager

IT’S FINALLY HERE – THE BRIGHT IDEAS KICKOFF EVENT!

INSERT LOCATION, DATE(S), and TIME(S)

Bright Idea Team members will explain this exciting new program.

Food and drink, door prizes, and a grand drawing for INSERT ITEM.

What more could you ask for?

It’s finally here – the Bright IdeasKickoff Event!

THE BRIGHT IDEAS MASCOT

INSERT LOCATION, DATE(S), and TIME(S)

Bright Idea Team members will be on hand to explain this exciting new program

Food and drink, door prizes, and a grand drawing for INSERT ITEM.

It’s Time!!

Training on Bright Ideas ManagerTM is

Here!

Attendance is mandatory.Sign up for one of the classes today.Date Time Locationxxxxxxxxx xx:xx xxxxxxxxxxxxxxxxxxxxxxxx xx:xx xxxxxxxxxxxxxxx

xxxxxxxxx xx:xx xxxxxxxxxxxxxxx




You submit your Bright Idea online or by filling out a Bright

Ideas form

WIP

The Process

Your Bright Idea is automatically sent to your Department Leader/Coordinator and you are

rewarded with a “Food for Your Thought” coupon worth $1 in the cafeteria

Your Department Leader assigns your Bright Idea to the appropriate

department or to the Bright Idea Coordinator if not sure what department should be responsible for implementing

your idea

Your Bright Idea is reviewed by the

appropriate department Leader

Your Bright Idea is closed

& you are given a reason why the idea is not feasible

Your Bright Idea is identified as a Work in Progress

with a target completion date

Your Bright Idea is

implemented and you

receive 10 Bright Ideas

points

Redeem points earned

for implementing Bright Ideas for the gift of your choice

Do you have questions regarding the Bright Ideas Program? Contact:

Name & Phone #Bright Ideas Coordinator or Facility Manager

Food for Your ThoughtsThank you for your Bright Idea

This card is valued at $1 towardthe purchase of a food item at the Cafeteria

Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________

Bright Idea Number________________________



Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________




Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________




Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________




Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________




Presented to:_____________________________

Dept. Leader:_____________________________

Dept. Number:____________________________


I HAVE A Bright Idea!

Date ______________ Phone ________________

Name _________________________________________________________________________

Department ____________________________________________________________________

Describe Idea ___________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

Estimated Cost Savings ________________

Estimated Hours Saved ________________

Please turn this into your supervisor/leader or place it in the interoffice mail to:

_________________________________The Bright Ideas Facility Manager


Date ______________ Phone ________________

Name _________________________________________________________________________

Department ____________________________________________________________________

Describe Idea ___________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________






Date ______________ Phone ________________

Name _________________________________________________________________________

Department ____________________________________________________________________

Describe Idea ___________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________





THE BRIGHT IDEAS MASCOT

What knowledge do I have that can benefit others?

Does my work do what it is intended to do?

Is there a better way of doing it?

How can I solve the problem?

Is it outdated?

What is the activity’s value relative to cost?

Is the data really needed?

How is this kept up-to-date?

What activities can be simplified or made safer, faster or easier?

How can I find solutions to pet peeves or hassles?

What techniques or strategies do other departments use that we could use also?

What services would make the customer’s visit better?

What have I heard someone wish for recently?

SUBMIT A BRIGHT IDEA TODAY!!

Submitted by (drum roll): Mary Smith!Mary is an Intake

Coordinator in our ER. Her implemented idea:

BENEFITS OF THIS BRIGHT IDEABetter communication between our

customers and our staff.

More exposure for our nurse advice line to people in the community.

Mary’s Bright Idea earned her a $50 gift certificate to _______________. Congratulations Mary!

Often people call the Emergency Room seeking assistance by describing their symptoms over the phone. They do not know that ER staff cannot review their symptoms by telephone.

In the future, our staff should explain this and tell the callers that they are being transferred to the nurse advice line.

Staff should be sure that this is clear before transferring the callers so that the caller does not think that they are being given the “run around.”

In addition, this process is a free and excellent way to advertise our nurse advice line.

Getting a Bright Idea implemented is a team effort. Next time your team gets together, ask, “What have we heard a customer complain about or wish for today?

Think “Cost-Saving” Bright

Ideas! We need two more ideas to reach our goal this quarter– and win a

pizza party!

Wattson says, “Know how easy it is to come up with

a Bright Idea?”

All you have to do is ask yourself. . .

Is there a better, smarter, more cost-effective way to do this?

What could be simplified or done quicker?

What process could be made safer?

What techniques or strategies do other departments use that we could use also?

You get the idea. Now turn on your bulb and get those Bright Ideas

shining!

Have you had a Bright Idea lately?

Did you submit it?

Remember, for every Bright Idea that you submit, you receive a

coupon valued at $1 that you can redeem in the cafeteria. Just for

submitting your idea!

It’s that simple! So, what are you waiting for?

Start submitting those ideas today!

Help us reach our goal this year. Each implemented Bright Idea

submitted in the next month will be eligible for a random drawing.

Big Prize – [ Insert prize]

Plus, we will draw for 5 pairs of movie tickets.

So, “THINK OUTSIDE THE BOX” and get your Bright Ideas IN.

The Bright Ideas Team is challenging

ALLdepartments to reach their goal of 100%.

Every department that reaches their goal of 100% will be entered into a drawing to be used within the department. Maybe there is an item that your budget did not cover – this could help you get it. Just imagine the possibilities!

So, what are you waiting for?

Get those Bright Ideas in today!

On your mark . . . Get set . . . GO!!!

Documents

Marketing Examples. The attached examples for flyers and other communication pieces can be used “as is” or can be modified to meet your specific needs