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Why Marketing Is A Good Fit For Fintech Startups And How To Go About It
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Traditional Marketing Vs. Inbound Marketing
Content Marketing Lead Nurturing
Marketing Automation PR
Social Media Integrated Campaigns
Traditional PUSH Marketing Inbound PULL Marketing
Low Customer Engagement, High Costs, Difficult to Measure
Higher Customer Engagement, Lower Costs, Easy to Measure
www.ideaswalla.com [email protected]
Why is Marketing a Good Fit for Startups?
“As a startup it’s tempting to say, I’m just going to build a great product, why should I waste my time and resources on marketing?”
But......
www.ideaswalla.com [email protected]
Why is Marketing a Good Fit for Startups?
1. Ideas need momentum – Marketing today is much more complicated than even five years ago and startups need a strategy to spread their story
2. Marketing offers the best ROI – Every dollar invested in marketing has a triple return: a)market validation/critical early feedback b)actual customers & distribution paths c)pipeline for potential partners/employees
3. Startups need customers fast – Without marketing, startups can’t acquire clients at a rate fast enough to grow into a mature company
4. Small budgets don’t equal lack of options – Invest wisely in marketing activities to suit your budget
5. The time to build an audience is now – Always be marketing. Establishing a strong brand is the best investment a startup can make.
30% of startups fail because their management was not experienced enough to handle finances, marketing and hiring (Source: Entrepreneurial Insights)
www.ideaswalla.com [email protected]
Consider the Following• Businesses that use marketing automation to nurture prospects experience a 451%
increase in qualified leads (Salesforce Marketing Automation Stats)
• Adopting an inbound marketing strategy doubles the avg. website conversion rate from 6% to 12% (sproutcontent.com)
• Companies who have prioritized blogging are 13x more likely to enjoy positive ROI (HubSpot State of Inbound, 2015)
• Brands that create 15 blog posts per month average 1,200 new leads per month (State Of Inbound 2015)
• 70% of customers prefer getting to know a company via articles rather than ads (sproutcontent.com)
• Content marketing generates 3x as many leads as traditional outbound marketing, but costs 62% less (Demand Metric)
• 27,000,000 pieces of content are shared daily (AOL & Nielsen Study)
www.ideaswalla.com [email protected]
Fintech Startup Stages – Need for Marketing
Seed Funding
Angel Investors
Series A
Series B
D-I-Y approach to marketing based on skillsets of founders
Skills & expertise of experienced marketing professionals required to go-to-market at scale.
Ideaswalla is a good fit for fintech startups at this stage who have acquired some funding and clients.
VC funding in fintech investment globally grew to over $13.8 billion in 2015. India’s fintech investment grew from $247 million in 2014 to over $1.5 billion in 2015. (KPMG)
www.ideaswalla.com [email protected]
IdeaswallaB2B Marketing agency with proven results in financial services
www.ideaswalla.com [email protected]
Ideaswalla Services
Marketing StrategyCreating the right strategy to
define buyer personas, customer decision journeys & putting into place marketing processes to achieve goals
Content CreationBuilding white papers, case
studies, blogs, factsheets etc. to drive lead generation, customer engagement, thought leadership
Lead GenerationGenerating qualified leads
through integrated campaigns that use every element of your
marketing mix
Website DesignWe design, optimize and refresh your website content to increase
lead conversion
Integrated CampaignsRunning integrated marketing campaigns that pull together content, digital, social & PR to
generate leads
PRCreation & distribution of press
releases. Outreach to journalists & media. Thought-leadership & editorial
articles, interviews expertisewww.ideaswalla.com [email protected]
Ideaswalla - How We’re Different
• Experience in Financial Services – Asset Management/Fintech/Bank/Insurance
• Startups Experience – Marketing Strategy, Content Creation, Email Marketing, Marketing Automation, Communications etc.
• Proven Results – Delivered 20x qualified leads through marketing campaigns, managed NASDAQ bell-ringing event, got prime-time exclusive coverage of NASDAQ Times Square tower & secured national & international PR coverage
• Bring best-in-class marketing processes from my experience working in USA, Europe, and Asia-Pacific regions
• Flexible engagement models to choose from
www.ideaswalla.com [email protected]
