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Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little Marketing for Little or No Money or No Money Presented by Tracey Hopkins Jumpstart Marketing Dallas, Tx.

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

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Page 1: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing for Little or Marketing for Little or No Money No Money

Presented by Tracey Hopkins

Jumpstart MarketingDallas, Tx.

Page 2: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing and Your Front DoorMarketing and Your Front Door

Page 3: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Canyon Canyon Views!Views!

Made You Look!Made You Look!

Marketing and Your Front DoorMarketing and Your Front Door

Page 4: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

A Different Kind of FlagA Different Kind of FlagMarketing and Your Front Marketing and Your Front DoorDoor

Page 5: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

A Different Kind of A Different Kind of BalloonBalloon

Marketing and Your Front Marketing and Your Front DoorDoor

Page 6: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Use a Use a MannequMannequ

in!in!

Marketing and Your Front DoorMarketing and Your Front Door

Page 7: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Recreate great ads into great marketingRecreate great ads into great marketing cardscards

Marketing and Your Collateral Marketing and Your Collateral

Page 8: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Recreate great ads into great marketingRecreate great ads into great marketing cardscards

Marketing and Your Collateral Marketing and Your Collateral

Page 9: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

• A cohesive package with all the extras

Marketing and Your Collateral Marketing and Your Collateral

Page 10: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Page 11: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Business CardsBusiness CardsPictures Truly are Worth 1,000 words!Pictures Truly are Worth 1,000 words!

Marketing and Your Collateral Marketing and Your Collateral

Page 12: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Business CardsBusiness CardsPictures Truly are Worth 1,000 words!Pictures Truly are Worth 1,000 words!

Marketing and Your Collateral Marketing and Your Collateral

Page 13: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing and Your Collateral Marketing and Your Collateral

Contact e-Training Contact e-Training Solutions Solutions

for mini CD business card /for mini CD business card /brochuresbrochures

www.etrainingsolutions.comwww.etrainingsolutions.com

Page 14: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing That Won’t Marketing That Won’t Break the BankBreak the Bank

•Collateral–Students save you money–Take it to Kinkos–Print off Computer as needed

–Site Plans are a MUST

Page 15: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

The Move In Folder The Move In Folder Should be Should be

Impressive Impressive

Get a Label makerGet a Label maker

Marketing and Your Collateral Marketing and Your Collateral

Page 16: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing That Won’t Marketing That Won’t Break the BankBreak the Bank

•Services–Saturday or Sunday Verandah Brunch

–Juice Bars with Fitness Centers–Resident Planting Patch–Piggy Back on the Other Guys

Page 17: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Coffee BarsCoffee Bars•Complimentary Gourmet Coffee Bar

•Java Café•Coffee Clubs - Tastings

Page 18: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing That Won’t Marketing That Won’t Break the BankBreak the Bank

•Events–Think Charity - Fun Runs, Auctions

–Attach to local festivals, homecoming, town events

–Host a “Taste-of”–Yard Sales Actually Net Leases

Page 19: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Offer your Offer your vacants as vacants as

showrooms!showrooms!

Marketing and Your Apartment HomesMarketing and Your Apartment Homes

Page 20: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Create Create VignettesVignettes

Marketing and Your Apartment HomesMarketing and Your Apartment Homes

Page 21: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Fake FoodFake Food•www.justdoughit.com•www.fake-foods.com•www.faxfoods.com

Marketing and Your Apartment HomesMarketing and Your Apartment Homes

Page 22: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Hire Acting Students or Hire Acting Students or Use Residents as Use Residents as Live Live ModelsModels during Open during Open

House, Locator Parties House, Locator Parties or Lease-a-thonsor Lease-a-thons

Marketing and Your Apartment HomesMarketing and Your Apartment Homes

Page 23: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Improve Units Improve Units that Do Not that Do Not

Rent!Rent!

Marketing and Your Apartment HomesMarketing and Your Apartment Homes

Page 24: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Get to Know Get to Know Your Local Your Local

FloristFlorist

Marketing Off SiteMarketing Off Site

Page 25: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Pre-Design Pre-Design Flyers and Flyers and

Ads – Ads – Create a Shopping Create a Shopping

FormForm

Marketing Off SiteMarketing Off Site

Page 26: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Pens For Pens For EveryonEveryon

e!!e!!

Marketing Off SiteMarketing Off Site

Page 27: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

SponsorSponsorLittle League Team, Teacher In Little League Team, Teacher In

Service Day, Books for the Service Day, Books for the School Library, the local moms School Library, the local moms

club, ANY club!club, ANY club!

Marketing Off SiteMarketing Off Site

Page 28: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

True Fan True Fan MarketinMarketin

gg

Marketing Off SiteMarketing Off Site

Page 29: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Walking Walking BillboardBillboard

ss

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 30: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

This This View View

Could Be Could Be YoursYours

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 31: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Take Take Breakfast Breakfast to a Local to a Local

Radio Radio StationStation

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 32: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Have several Have several competing competing

properties share properties share the cost of the the cost of the

Postcard Insert in Postcard Insert in Major PublicationsMajor Publications

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 33: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Coat tail on Coat tail on neighboring neighboring

advertisers and advertisers and spend the money spend the money saved on other saved on other

marketing marketing activitiesactivities

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 34: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Donate Donate an an

ApartmenApartmentt

Marketing Through Effective AdvertisingMarketing Through Effective Advertising

Page 35: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Marketing Marketing Through Through

Effective AdvertisingEffective Advertising

Page 36: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Page 37: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Do Really Cool Do Really Cool Follow up…..Follow up…..

www.talksender.www.talksender.comcom

E-MarketingE-Marketing

Page 38: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Take a Digital Take a Digital Picture of the Picture of the

Actual View and Actual View and Attach to E-mail Attach to E-mail

ResponsesResponses

E-MarketingE-Marketing

Page 39: Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680 Marketing for Little or No Money Presented by Tracey Hopkins

Marketing for Little or No Money Presented by Tracey Hopkins, Jumpstart Marketing, 972-987-6680

Put Put Resident Resident

TestimonialTestimonials on Web s on Web

SiteSite

E-MarketingE-Marketing