Instil Marketing Forum 2018 The 2018 Instil Marketing Forum brings mutual marketing professionals and external experts together under the one roof.

This annual Instil event combines interactive key note presentations with industry panel activities, while also providing opportunities to network with industry marketing peers and special guests.

Register now for via the Instil website or directly as per the email below:w: www.instilgroup.com.au/calendare: tony.schesser@instilgroup.com.au

Location: Powerhouse Museum Sydney500 Harris St, Ultimo - SydneyTuesday 1 May 20189:30am – 4:30pm

$600.00 (ex-GST) members. $800.00 (ex-GST) for non-members.

Price differential equates to a year’s Instil membership. Non-members are encouraged to join ahead of registering to receive the membership rate of $600.00 ex-GST.

Arrival, welcome and introduction – Louise Aubusson, Executive Manager Sales and Lending, Endeavour Mutual Bank

New Skillsets: The Rise of Digital and Data Specialists. Tung Nyugen, Digital Business Builder, UNSW Business School

Omni-Channel – Measuring marketing ROI. Russell Allert, Principal Consultant, RA Digital

Break

Customer Centric Content Management – Catherine Batch, PCN, Founder Direct Debi, Director at CB3

Branding in a world of instant gratification and commoditisation – Jade Maletsky, Manager Marketing &

Communications, Bank First

Break

Open Banking Update – Tony Schesser, CEO Instil Engaging bright minds

Panel: Achieving real cut-through – Effective Marketing Strategies Cas Scott, Digital & Direct Marketing Manager, Beyond

Bank; Jason Lima, Online Marketing Manager, IMB; Jade Maletsky, Manager Marketing & Communications, Bank First.

Break

Achieving greater personalisation through AI. Jason Lima, Online Marketing Manager, IMB

The Rise of Gen Z. Tania Mushtaq, Head of Marketing, Asia Pacific and Japan at Dell Boomi

Closing Comments – Tony Schesser, CEO, Instil – Engaging bright minds

Time

9:15am

9:30am

10:15am

11:00am

11:15am

12:00pm

12:45pm

1:45pm

2:00pm

2:45pm

3:00pm

3:45pm

4:30pm

Program

RegistrationCPD Hours: 5

Registration:

$600.00 (ex-GST) for members and $800.00 (ex-GST) for non-members (includes 1 year’s Instil free Membership).

Dress code:

Smart casual.

Cancellations and Transfers:

A 50% refund is available for Cancellations received with at least two weeks’ notice. Cancellations received withintwo weeks of the conference commencing will receive no refund. Registrations can be transferred to an alternativedelegate at any time.

Payment Options:

Payment can be made via EFT or credit card using the Online Registration Process (please note there is a 2% surchargefor card payments). The Online Registration Process will automatically generate a tax invoice, which in the case of EFTpayments must be forwarded on by the registrant to their Accounts Payable Section to ensure payment. Cardtransactions are processed immediately. Where the system asks for an authentication code, please contact TonySchesser (see contact details below) to request this information.

Further Enquiries:

Tony Schesser – CEO Instil, Engaging bright minds

P: (02) 9660 7221 M: 0423 842 167 E: tony.schesser@instilgroup.com.au

Image: www.bing.com

Venue – Powerhouse Museum, Sydney

Source: https://maas.museum/powerhouse-museum/

Catherine Batch – PCN, Founder Direct Debi, Director at CB3Catherine is a professional leader with over 15 years experience in strategic marketing and communications. Her experience has been largely gained working inLondon, Dublin, Sydney and Brisbane in senior management and consulting roles. She is committed to creating best practice – in effect combining academic thinkingwith real world application. She productised her Master’s Thesis PRMobi, launching a media training app. More recently she has founded www.DirectDebi.com.au apayments company designed to provide solutions which enable easy collection of money. Catherine is also a Director at CB3, a full service marketing,communications and public relations consultancy that helps businesses carve out a space in their competitive landscape.

SpeakersRussell Allert – Principal, Russell Allert DigitalRussell Allert has been working in digital marketing for over 6 years and has been in the financial industry for over 10. He has helped move Queenslanders CreditUnion into the digital era, spearheading projects such as a mobile-friendly website, using social media to build a community, using digital advertising to increasesales, and developing content which informs and educates. This helped Queenslanders gain new customers (particularly Gen Y), win awards, and compete with largerbanks. Russell has been asked to speak at the annual COBA Convention on several occasions, and has also at WOCCU on How to attract Gen Y and Millennials toMutuals. In addition to this, Russell has his own business helping small business owners grow their business online. Russell is passionate about digital transformationwithin organisations and believes all organisations need to make the change to stay relevant.

Louise Aubusson – Executive Manager Sales & Lending, Endeavour Mutual BankLouise has worked within the mutual banking sector for 24 years, joining Endeavour Mutual Bank from a regional based Credit Union where she had direct exposureto all facets of the business including cashiering, administration, lending, business development and Branch Management. In addition to being a Director of Instil –Engaging bright minds, Louise was one of the founders of Women in Mutuals – once representing Australian Mutuals at a Global Women's Leadership StrategicPlanning meeting in the US ahead of WOCCU 2014. Louise is also a mentor to the younger staff members and gives them exposure and opportunities that will benefitthem in their ongoing career development. She has personally mentored many of the young staff and is currently mentoring one of the young ladies with Endeavour,meeting with her on a regular basis and having her attend meetings as part of that development program.

Jason Lima, Online Marketing Manager, IMB BankJason is an experienced online strategist specialising in helping brands leverage and implement solutions across online platforms to achieve their business objectives.Prior to his IMB experience, Jason was Digital Director for OMD Singapore, working with global, regional and local clients to offer services and solutions across anumber of online platforms. His marketing expertise includes behavioural targeting and re-marketing, online media trading, search engine optimisation, searchengine marketing, affiliate marketing, conversion management, social media optimisation and listening, managing and maintaining social media platforms, socialgaming, and data analytics.

SpeakersJade Maletsky – Jade Maletsky, Manager Marketing & Communications, Bank FirstJade is an experienced Strategic Marketing and Communication Manager with a demonstrated history of working in the financial services industry. Jade’s backgroundincludes Marketing Management, Digital, Strategy, Business Planning and Strategic Brand development in B2B and B2C industries. Prior to her role at Bank First, Jadewas Head of Brand at STANLIB Wealth Management (owned by the Liberty Group LTD and Standard Bank), where she was responsible for the full ambit of branddevelopment and execution across 9 global markets. This portfolio also included managing the Group Corporate Social Investment division, which focused onempowering young people through financial literacy, something that is close to Jades heart. Jade holds an MBA from the University of Pretoria.

Tung Nguyen – Digital Business Builder, UNSW Business SchoolTung is a senior business leader who has operated across digital, product delivery, program management and senior strategy roles over the last 15+ years. Tung’sexperience includes leading product delivery and experienced teams in large multi-national corporations, pure play digital business, and lean start-up environments.Tung’s work has focused primarily on delivering growth initiatives both in Australia and across the Asia Pacific Region – including the launch of new products,expansion into new markets and the establishment of new strategic partnerships and M&A opportunities. Tung’s recent experience includes Director of Product atBCG Digital Ventures, Strategic Partnerships (Digital iD) with Australia Post and General Manager Digital for Redkite. Tung also holds a Management MBA from AGSM(UNSW Business School).

Tony Schesser – CEO Instil, Engaging bright mindsTony Schesser is the CEO of Instil – Engaging bright minds. Instil is a professional development organisation owned by the mutual sector and specifically for themutual sector. Tony has a comprehensive knowledge and understanding of mutuals (or customer owned banking institutions), having held senior roles in the industryover nearly 20 years including Cuscal, COBA, and Combined Financial Processing – an industry aggregator. Prior to his time with the customer owned banking sector,Tony spent a number of years in the with mutual insurance providers – working for both AMP and NRMA prior to their demutualisation. Tony has an MBA fromCharles Sturt University.

Tania Mushtaq – Head of Marketing, Asia Pacific and Japan at Dell BoomiTania is a marketing, communications and PR professional with over 20 years experience as a marketing generalist in B2B and B2C space. Tania has worked in financialservices, health and lifestyle and technology industries with specific focus on change management, communications and start-ups. She has researched and writtenextensively in the space of cloud adoption, cybersecurity and generational behavioural differences and has been a regular contributor for Lexis Nexis. Tania’s workhas been published in various technology publications across Asia Pacific and she has also authored several white papers and blogs in the space of visualisationtechnology and its impact on Gen Z. She currently heads up the marketing division of Boomi – a start-up business unit of Dell Technologies. She has also holds anMBA from Macquarie Graduate School of Management.

Speakers

Cas Scott, Digital Marketing Manager, Beyond BankCas Scott is Digital Marketing Manager at Beyond Bank Australia, leading the digital strategy across website, eDM, SEO, media and social media. Specialising in digitaljourneys and optimisation to provide content, experiences and ultimately conversion of the customer. Having worked in the finance sector for over 10 years Cas hasbeen recognised nationally and internationally for her skills with various industry awards. Prior to working in finance, Cas worked in telecommunications with Telstra,Australia's largest Telco. .

Instil Marketing Forum