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SOCIAL
MED
IA
INTE
GRATION
TYLE
R OLS
ON | CEO //
SPE
AKER | SMCPR
OS
11/13-14/2012
ABOUT TYLER OLSON
+ Professional Speaker, Entrepreneur
+ Founder of SMCpros - Social Media Agency, Minneapolis
+ Consults on topics related to social media
+ Recently sold my first business, HelpMeTy.com
+ Regular contact for social media news coverage
+ Spoken at over 50 events in the last 12 months on
social media to over 5,000 people
2©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED.
11/13-14/2012
WHO ARE WE?+ Social Media ConsultantsSocial Marketing Measurement AnalysisCreative DevelopmentMonitoring
+ PartnersDriven GroupFRWDNetwork Medics
+ PortfolioFamous Dave’sAT&TGrand Old Day 2011/2012Fortune 500 companies
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
PROMOTING MOBILE APPS THROUGH SOCIAL+ Cost-per-install advertising+ Integrating Social Media+ Gamification+ Value of a strong and loyal following+ Data analysis!
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
COST PER INSTALL ADVERTISING+ Facebook+ AdParlor+ W3I+ Others
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
INTEGRATING SOCIAL MEDIA
+ Integrating Facebook+ Integrating Twitter+ Building social features
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
GAMIFICATION
+ Wikipedia: Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.
+ Give points, invites, beta access, or other rewards
+ TRACK THE DATA!!
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
VALUE OF A STRONG AND LOYAL FOLLOWING+ ABS: Always Be Social!+ Be yourself, online+ Remember: people want to help+ Feel comfortable asking for what you need+ I’m 26, you should have more contacts than me
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
DATA ANALYSIS
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
FOOD FOR THOUGHT
How do you evaluate your current social media employees and vendors ?
+ Strategic Plan+ Messaging Strategy and Schedule + Measurement / Metrics / Reports+ Importance of Monitoring+ Value in Marketing & Sales
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
11/13-14/2012
QUESTIONS? Tyler Olson
Connect with me: facebook.com/tylerolson twitter.com/tyolson linkedin.com/in/tylermolson
“Tyler, in my eyes, is the next Bill Gates. He is on fire.” – Amy Westerlund, Minneapolis TV Show Host
©2012 MOBCON ─ WHERE MOBILE MINDS CONNNECT. ALL RIGHTS RESERVED. #
