Marketing Introduction

Marketing Introduction1The Hedgehog and the Fox

2So how does this story relate to marketing and specifically to Marketing Introduction?

3There must be a clear understanding of what is to be achieved, how it is to be achieved. (hedgehog)4Examples of Hedgehog DECA ProgramsAlta High SchoolWritten EventsTimpview High SchoolFashionDavis High SchoolSports MarketingFreemont High SchoolRetailing5CompetitionBetween CTSOsBetween Career PathwaysBetween Core Curriculum and Elective Courses.Others

6CTE OptionsAgriculture (24 classes)Business & Economic education (24 classes)Family & Consumer Science (18 classes)Health Science (19 classes)Information Technology (47 classes)Marketing (20 classes)Skilled and Technical Services (44 classes)Technology & Engineering (10 classes)

7CompetitionWe (Marketing Teachers) are competing with the before named groups for the same students. 8CompetitionWe believe that our programs are better than all others.We have limited resources CTE credit required.Other elective creditsWhat is going to make Marketing more attractive than the others?9CTE Intro Content areasAgricultureBusinessEconomicsFamily and Consumer ScienceHealthcare CareersInformation Technology MarketingTechnology & Engineering10How much does marketing get?5 Days are allocated (may vary depending on the teacher) Most CTE Intro teachers are business teachers.11CTE Intro - MarketingBUSINESS ROTATION: 5 DAYS Standard 9: Students will examine the workplace tasks and concepts in Marketing.

Objective 1: Explain the four Ps of Marketing (product, pricing, promotion, and place) and how they are used in business and in society.12Assessment criteria for MarketingStudents must create/conduct and analyze market research to determine what product (service) to produce (or provide).

Students must determine and analyze what price to charge customers for the product (service) in order to make a profit.13Assessment criteria for MarketingStudents must discuss how the product (service) will reach the customer and how the product (service) will be sold to the customer by using the 7 Sales Step Process.

Students must discuss how the product (service) will reach the customer and how the product (service) will be sold to the customer by using the 7 Sales Step Process.

14The ProblemOnly 5 daysNo more marketing education until 10th grade.Will 7th graders remember anything that they learned?Was marketing fun?Why should I choose marketingOthers?15Marketing Introduction Purposes(Hedgehog Ideas)Clearly define marketing.Indentify Marketing Pathways and related classes.Participate in DECA (where possible)Increase enrollment in marketing classes.Build a bridge between middle school (junior high school) and high school.

16Marketing Introduction StandardsInterpersonal Communication Skills Students will model interpersonal communication skills needed in marketing and in life. Marketing Concept Students will define the Marketing Concept and what role identifying products types, consumer types, and market segmentation play.

17Marketing Introduction StandardsMarketing Mix Students will be able to explain each category of the Marketing Mix or the 4 P's of Marketing. Interpersonal Skills Students will be able to identify key personal traits, interpersonal skills and elements of teamwork that facilitate job success and ethical action in the workplace.

18School/District IssuesCan 9th graders participate in DECAWill Marketing Introduction be approved by district/school?Others?

19Questions to considerIs it worth it?Will it achieve the desired results?Are marketing teachers willing to accept the challenge?20Who would be willing to help write/refine questions to be used on the state competency test for marketing Introduction on June 18th?21