Marketing Journal 9/21/15

• Start a new set of journals.• What is the difference between

COMPANY policies and procedures. Can you give an example of each one?

• Please review my teacher webpage for assignments for the week.

SEM2 Journal 9/21/15• Start a new set of journals.• Define culture. • Who do you know who comes from a different

culture – explain your response. • Where have you gone outside of the US? • How are cultures different in that country than

the US culture?• Please review my teacher webpage for

assignments for the week.

IBCC Journal 9/21/15

• Continue on last week’s journals• In ITGS Level 1 we spent considerable

time going over the Stuart Gray ITGS textbook. What 3 things do you remember about the textbook?

• What 2 areas contained in the textbook do you still have questions about?

• Please check my webpage for the week.

Marketing Journal – Part 1 9/22/15

• You have reviewed several LAPs so far in this class – what has helped you with the LAPs? What has not been helpful to you with the LAPs?

• Do you have any suggestions on how to improve our learning as a class with the LAPs.

• BE HONEST – I value your feedback.• Keep Your Journals OPEN today – there are 2

parts!

Marketing Activity• Directions: Identify the marketing mix element being illustrated in

the examples below. (Product, Price, Place, Promotion):1. How should the product be packaged? 2. Should we offer credit or layaway? 3. Should we allow our product to be sold by a wholesaler? 4. How often should we advertise? 5. How many sales people should we hire? 6. Should we offer guarantees or warranties? 7. Which type of transportation should we use to move the product? 8. What should be offered for sale? 9. How often should we put the product on sale? 10.Which celebrity could we use to entice customers into the store?

Marketing Segmentation Activity• Using the magazines provided, find 3 different products and paste them

on the paper• For EACH product – you need to identify the following market

segmentation for that product:

– Demographics – need 3 examples– Geographics - need 3 examples– Psychographics need - 3 examples– Behavioral need - 3 examples

This assignment should have a proper header and be legible and neat. TURN INTO THE BASKET when the assignment is completed – it is due at the end of class TOMORROW so use your time wisely.

SEM2 Journal 9/22/15

• Explain how cultural/value differences impact international sports and entertainment marketing.

• Provide at least 2 examples.• Be prepared to discuss your journals with

class.

IBCC Journal 9/22/15Who? What? When? Where? How?

Marketing 9/23/15

• Start a new set of journals.• Select any product and tell me the 4

P’s involving that product. 

SEM2 9/23/15• Who do you admire and WHY in the sports

industry? • Who do you admire and WHY in the

entertainment industry? • Conduct some quick research on your sports

and entertainment star and tell me about something controversial about them. Be prepared to share your findings with your classmates.

IBCC Journal 9/23/15

• What technology related things have YOU discovered recently?

• What are your plans for this afternoon and what technology are you going to use?

• Be sure to TURN IN your Bright Futures Case Study AND RUBRIC!

Marketing 9/24/15• Match the retailer (store) with their target market• Target Market1. Pregnant woman2. Fishing Water Enthusiast3. Families with small children4. Sporting Enthusiast5. Females who enjoy crafts6. Senior Citizens7. Teenagers and college students• Stores• Bass Pro Shop, Hollister, K and W Cafeteria, A Pea in the Pod,

Toys R Us, Michael’s and Dick’s Sporting Goods

SEM2 Journal 9/24/15

• Tell me about 3 things you learned during the cultural role plays from other students.

• What will you do differently based on what we learned in class about different cultures?

• Give me your opinion about this activity and if there are any improvements for the next class of SEM2 students.

IBCC Journal 9/24/15

• Principled is the IB Learner Trait we have been focusing on this week.

• Define principled in your own words.

• Discuss 2 examples of this that you encountered this week.

Reflective Journal Entry 9/24/15

• This week we spent some time discussing Stress – write a paragraph discussing what stresses you out and some ways you deal with stress.

• We also discussed the IB Learner Trait Principled. Tell me what your definition of Principled is and how you can implement it more into your daily lives (give at least 2 examples).

• Did you remember to complete the Reflective Journal entry from last Friday (9/18/15) on the IB Honesty handout and brochure?

Marketing Journal 9/25/15Respond: I See….. I Feel…… I Wonder …..

SAVE your journals for the week!

SEM2 Journal 9/25/15• What is the difference between primary and

secondary research and provide examples of each kind.

• List and define the 3 types of research designs.

• SAVE your journals for the week!• Please work on your Collecting Information

Partner Activity you received yesterday.

IBCC Journal 2/25/15• Take a few minutes and go over the requirements

for Paper 1 and Paper 2 external ITGS assessments in your binder.

• List 2 things about Paper 1 that you found interesting.

• List 2 things about Paper 2. • Be ready to discuss your findings with class today.• PRINT and TURN IN your journals for the last 2

weeks. (10 of them). Be sure to include all the words of the day, definitions and sentences.