Marketing Journals & Marketing Journals & DatabasesDatabases

Jonathan Roscoe

Marketing Manager – Journals

Taylor & Francis Ltd

OverviewOverview

ObjectivesStructureDirect MarketingElectronic MarketingConferencesAdvertisingEditorial Boards

ObjectivesObjectives

Raise awarenessSell subscriptions – personal & institutionalDrive UsageDisseminate information – part of academic

process

StructureStructure

Subject based teamsSubject knowledge/relevanceTiming – academic year / conferences etcCampaigns – reactive / proactive

Direct MarketingDirect Marketing

List ResearchLeafletsMailing CampaignsReporting

Electronic MarketingElectronic Marketing

Fast Response 24hr real time reporting Targeted New European legislation Lists SARA

MOST EFFECTIVE AS PART OF COMBINED MARKETING CAMPAIGN

ConferencesConferences

Awareness raisingCampaign FocusCross-selling

AdvertisingAdvertising

In house AdvertsExchange AdsInsertsBanner Ads / Web links

Editorial BoardsEditorial Boards

Close working relationshipDriving UsagePromotion

Remember….Remember….

Highly TargetedSubject DrivenResults FocusedAnalyticalInnovative