Marketing Magic: How to create unforgettable brand experiences with incredible ROI Amplifying magical moments in a digital age ‘People do not buy goods and services. They buy relations, stories and magic.’ – Seth Godin, Author

It takes a lot more than good products or services to win the race for customers’ attention and loyalty. At the same time, it takes a lot more than a digital campaign to properly build a brand. In the age of digitalization, creating unforgettable brand experiences for customers is more important than ever before. It is the key to sustainable success, as experiences are the new currency! But how do you create truly memorable brand experiences? (Especially when budgets are tight, expectations high and measurability always a pain.) This interactive 1-day MasterClass by award-winning marketer Sonja Piontek will help you create more meaningful marketing campaigns and events with incredible return on investment (ROI) and measurable success. Detailed insights and valuable exercises will be conducted to help participants learn to think outside the box and achieve better results with smaller means. It features numerous exercises with clear and detailed feedback. And that’s exactly what you need to elevate your marketing excellence. Unique features:

Deep insights and tools on how to achieve impressive ROI and measurable KPIs

Sharing best practices to understand that it doesn’t take big budgets, just the right ideas

Award-winning campaigns created for brands like BMW or Leica Camera

Expected course outcomes:

Understand the importance of brand building in the age of digitalization

Learning how to turn customers into fans and brand ambassadors

Utilizing the power of unforgettable brand experiences for loyalty

Inspiration to think outside the box and achieve more with less

Awareness of the PR potential and social amplification Course details: Title: Marketing Magic: How to create brand experiences with incredible ROI Date: 17 October 2018, Wednesday Time: 9.00 am to 5.00 pm (Registration starts at 8.45am)

Venue: New World Petaling Jaya Hotel - Paradigm, 1 Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia Course fee: USD 599 per person (on or before 19 September 2018) USD 799 per person To register, please contact: Czarina Solomon at czarinas@marketing-interactive.com or at +65 6423 0329

About the trainer:

Sonja Piontek Founder & CEO Sonnenkind Pte Ltd

Sonnenkind was set up in early 2018 and is run by award-winning marketer Sonja Piontek. The word ‘Sonnenkind’ is German and basically means ‘Child of the Sun’. It is the nickname given to Sonja as a little girl that has heavily influenced her even until today. Sonnenkind creates unparalleled brand experiences that are regularly featured in leading international publications. Sonja is a visionary, driven and unconventional high-level executive with years of international experience in branding, marketing and strategy. She previously held the roles of Director of Marketing at BMW Asia, Head of Strategic Naming and Branding at BMW Group globally, Creative Director for VOK DAMS China and Events and CRM Manager for BMW New Zealand. As an award-winning marketer, Sonja is passionate about building brands, creating unforgettable experiences and empowering her peers. She has vast experience in Asia and with HNWI (high net worth individuals). A global keynote speaker, Sonja has inspired audiences across nations and industries. She regularly speaks on stages across Europe and Asia on topics such as: - MARKETING MAGIC: The power of unforgettable brand experiences with impressive ROI - SOAR: Release your full potential - ASIA: Unexpected insights Sonja is known to challenge the status quo. 'Cannot' does not exist in her vocabulary. She is daring, driven and delivers. Sonja cares for people, focuses on their strengths and helps them reach their full potential. The German has lived in six countries, speaks five languages and can be considered a true citizen of the world. Here is what others think of Sonja: ‘Never before have I seen such excellence. Sonja has a true gift: the rare combination of vision and operational excellence.’- Lewis Pugh, UN Ambassador of the Oceans, Young Leader of the World ‘I had the pleasure of meeting Sonja at the Chief Customer Officer Summit where she delivered a stellar presentation. She was able to translate highly creative thoughts in her mind into an inspiring presentation. I've not met many who could do that with such precision + energy. Sonja was able to connect with the massive audience almost immediately; I would recommend her for keynote speeches and the go-to expert for marketing/branding.’ - Digital Marketing Specialist, Vision Critical

Who should attend: Agency staff (especially events, communications, media agencies)

CMOs

Marketing Directors

Marketing Managers

Event Managers

Communication Directors/Managers

Customer Experience Directors/Managers

Customer Loyalty Program Directors/Managers

Business Development Directors/Managers

Creative Directors/Managers

COURSE OUTLINE

08 45 Registration

09 00

Introduction

Introduction of trainer and participants

Understanding level of experience & positions

Sharing background and brands participants work for Interactive session with feedback: Creating unforgettable moments – even during intro Brand building in the age of digitalization

Successfully build your brand in this day and age

Turn customers into fans and brand ambassadors

Importance of brand building

How you can measure success

10 30 Morning Tea Break

10 45

Powerful Case Studies (I) that truly showcases Marketing Magic

BMW Importers Conference South Africa o Why was it rated “best event ever” by the 200 international

participants? o What made it so tremendously successful? o Sharing the success formula of this unusual conference concept

BMW 7 Series Tours to Germany o A unique concept with unheard of conversion rates o Internationally adopted based on the massive ROI o What made this concept so unique and measurably successful?

DBS INSIGNIA Customer Loyalty Program o What can you offer to your HNWI customers that sets you apart? o How to do brand building when your product/service is rather “dry”?

11 45

Powerful Case Studies (II) that truly showcases Marketing Magic

BMW Ladies Night o A low budget activity with impressive feedback o Turn up rate of 120% (normal event turn up rates are 60%) o Selecting the right cooperation partners and venues

LEICA CAMERA Photo Tour to New Zealand o An incredible brand experience with huge media value o Minimal budget and massive ROI o Creating immersive brand experiences with little means and massive

results

12 15 Lunch

13 30

Solving the DILEMMAS

There is never enough budget – get over it! Let’s look at ways of how to overcome this dilemma and work with what you’ve got

Take your team on the journey! You need to get them excited, even if they are more comfortable with sticking to the status quo. Because without the buy-in of your team and your management you will not succeed

Don’t accept ‘cannot’! Dare to do industry firsts and impress your clients with something they have not done or seen before

Discussion and brainstorming session with feedback: What are your biggest hurdles and how can we solve them?

14 30

To the NEXT LEVEL

What is your next campaign / event?

How would you normally run it?

What are your biggest hurdles?

What can you do differently to make it a much bigger success?

Participants to develop ideas of how they can substantially improve their planned activities

Detailed feedback session and support in developing new ideas

Hands-on session with feedback: How to make your next campaign / event a much bigger success?

15 45 Afternoon Tea Break

16 00

Creating MARKETING MAGIC yourself

Apply what you have learned today

Think of one idea for an unforgettable brand experience that you can offer to your customers

Share in the group and get valuable feedback and support

Interactive session with feedback: Develop one idea each for an unforgettable brand experience for your customer, complete with action plan

16 45

Key Learnings

Sharing of key takeaways

Sharing of key things participants will do differently after this training

17 00 End of Masterclass