Marketing management presentation on Colgate

Group members

Kaveshna

Arif

Monit

Vikas

Sorabh

Table of contents

Timeline of Colgate

POSITION IN GLOBAL MARKET

Product Life Cycle of Colgate

Marketing Mix

SWOT

Promotional tools

1806

1873

18961928

1953

Timeline of colgate

POSITION IN GLOBAL MARKET

Product Life Cycle of Colgate

Time

Sales Introduction Growth Maturity Decline

4P’s

Price

Product Promotion

Place

SWOT analysi

s

Strength

Weakness

Opportunities

Threats

Promotional tools

Increasing circumference of toothpaste tube.

Free Dental Check-up in mobile vans

ADVERTISEMENT

Various Surveys like…Attractive offers:

Free Dental Check-up by sending a SMS

Scholarship offers like Learn & earn offer

1-5

5-1010-15

15-20

20-25

Segment Targeted

Conclusion