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Marketing
Management
Presented by Dr. David Martin,
Interim Marketing Chair
March 2017
Marketing
Sorcerer Apprentice
Little Black Book
Intuition
Big Talkers
Marketing
Analytics
Big Data
Insights
People Skills
Big Data
E-Commerce
Generating Big Data
ITM
Media Technology
Consumer Behaviour400 / 735
Data-Driven
Marketing
Predictive Marketing
700
Analytics
MKTCredibility
StatisticsAccounting
Finance
QMS/ACC/FIN
Dashboards
MarketingMetrics
300
Modeling
Predictive Marketing
700
People Skills
Service
Quality
Service MKT
731
Sales
Sales 504Promo 735
Communications
Advertising735
Insight
Customer
Insight
Consumer400
Research 500
Market Insight
Communications 735
Opportunities 730Intelligence 731
Management Insight
Cases 600
Mkt Mgmt 702Planning 802
*B- in MKT 100 is required to
become a Marketing Major
Options for Marketing MajorCan use 4 of 11 slots for professional electives:
Sales 504, International 522, Services 723, Mkt Opportunities 730,
Mkt Intelligence 731, Sports 828 & 829, Research850
Total of 11 PR slots
Take with another Major• (e.g. GMS, HR,
Entrepreneurship, etc.)
Total of 6 courses are required for
the Minor
Course selection
depends on themes
Required Courses for all themes
• MKT 100 or HTM 302
• Metrics 300
Then choose 4 courses from the following:
Consumer behavior 400 or RMG 302
Research 500 or HTR 741 or RMG 700
Sales 504 BI 700 Sports 828
Branding 510 Services 723 Sports 829
Cases 600 Opportunities 730
Research 850 Mkt Intelligence 731
Marketing Minor Themes
Students wishing to pursue a minor with a particular
theme may follow these recommended course
selections.
Generalist
MKT 400
MKT 500
MKT 510
MKT 600
MKT 700
Sport Marketing
MKT 500
MKT 504
MKT 828
MKT 829
MKT 850
Social Media
MKT 400
MKT 500
MKT 510
MKT 700
MKT 850
Mktg Research
MKT 400
MKT 500
MKT 700
MKT 731
MKT 850
Mktg Innovation
MKT 400
MKT 500
MKT 723
MKT 730
MKT 731
Business Career HubMarketing Career Journey
Shabnam Ahmad, Career Consultant
March-16-18
Consumer GoodsBankingReal EstateTravelTechnologyProfessional ServicesEntertainmentAerospaceAuto… and more!
MARKETING IS EVERYWHERE!
Traditional Career Path: Client Side
Marketing Intern
Marketing Coordinator
Marketing Specialist
Associate Marketing Manager
Marketing Manager
Marketing Director
VP Marketing
CMO
Traditional Career Path: Agency Side
Intern
Account Coordinator
Account Manager
Account Supervisor
Account Director
Group Account Director
VP Accounts
CMO
Be more than your Degree!
Participate in the Community
• Volunteer
• Network
• Associations
Who are you to an employer?
Ted Rogers Co-op Marketing Management Co-op
Medhat Sedarose, Co-op Coordinator
What Is Co-op?An opportunity to take what you learn in the classroom and bring it to the workplace, while you are still a student. Bring back workplace skills to the classroom.
• TRS 1-004 [email protected] ext. 2420
• Appointment at: http://www.supersaas.com/schedule/TRSM/Marketing_UPA
Ankita Arora – Undergraduate Program Advisor
• TRS 1-004 [email protected] ext. 6744
Deborah McKay – Departmental Administrator
• TRS 3-052 ext. 6692
David Martin – Interim Chair
• TRS 3-141 [email protected]
Jason Jednorog – President, RMA
• TRS 2-148 [email protected]
Shabnam Ahmad – Career Consultant
• TRS 2-148 [email protected]
Medhat Sedarose – Co-op Coordinator
/RyersonMarketing
Get Involved!
@RMAryerson
RyersonMarketing.ca
THANK YOU
