Marketing Mix

Watch the video on Alton Towers.Make a mind map of the ways it markets the park, its MARKETING MIX (4Ps, Price, Product, Place and Promotion

Marketing Mix

Price

ProductPlace

Promotion

USP – Unique selling point – the thing that

makes it stand out from its competitors

What is the USP for 3 of the following businesses.

Club 18-30 holidays ·        Alton Towers ·        McDonalds ·        Sky television ·        Pepsi and Coke

For each:-Explain how these businesses let you know that this is their USP.

What else could it do to make it different to its competitors?

Brands – What is a brand name?

Brands and people

Which Brands are associated with these people.

•Charva Charly or Charva Charlotte •Sport Billy or Sport Brenda •Gary Goth or Gabby Goth •Trendy Terry or Trendy Tamara•Posh Peter or Posh Paula Draw 2 of these people and show the types of brands you associate with these types of people. (think back to our work on segmentation)

Branding and Promotion

How would you promote these brands to the people you have drawn?

Think about which magazines they might read.

Think about which TV channels they might watch

Think about where they might shop

Think about how much money they are likely to have.