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Chichester SU Media Pack 2009 Tel: 0870 240 9898 Tel: 0870 240 9898 Chichester SU Media Pack 2009 Advertising opportunities targeting 5,000 students at Chichester University MASSIVE DISCOUNTS FOR LOCAL ADVERTISERS!

Marketing Pack 2009/2010

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Full of advertising opportunities for Fresher's Week and Beyond!!

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Page 1: Marketing Pack 2009/2010

Chichester SUMedia Pack 2009

Tel: 0870 240 9898Tel: 0870 240 9898

Chichester SUMedia Pack 2009Advertising opportunities targeting 5,000 students at Chichester University

MASSIVE DISCOUNTS FOR

LOCAL ADVERTISERS!

Page 2: Marketing Pack 2009/2010

In response to requests from local and national businesses we�ve designed a new�easy-to-read� Media Pack which we hope is of interest to you.

Welcome...to the official Chichester SUMedia Pack for 2009/2010

Tel: 0870 240 9898Tel: 0870 240 9898

Chichester Students� Union now offers advertisers over 11 cost-effective mediachannels - from the ever-popular Freshers Fair to posters in the SU Building.

If you know what you�re interested in and simply want to confirm a booking thenplease contact us to confirm the details. Alternatively, if you�re not sure and wantsome advice then we�d be delighted to discuss how toget the most out of a fixed budget � and how to benefitfrom our free offers.

Media sales are arranged by The Student Media Group. Tobook any of the advertising opportunities listed in this mediapack, or for more information, please contact the sales team atThe Student Media Group.

Switchboard: 0870 240 9898Fax: 0117 946 6859Email: [email protected]

Page 3: Marketing Pack 2009/2010

Tel: 0870 240 9898Tel: 0870 240 9898

At-a-glance Media Options & CostsInserts in Chichester SU's Official Student Mailings£240 for 1,600 Freshers£525 for 3,500 Returners

Freshers FairFrom £250 per day

Re-Freshers FairFrom £150 per day

Welcome PacksFrom £250 for 1,600

Door DropsFrom £100 per 200

Drop Off Day StallsFrom £50 per day

PostersFrom £100 per monthfor 20 A4 posters

Magazine AdvertisingFrom £85 per advert

Website AdvertisingFrom £150 per month

Stands on Campus£200 per day

Leafleting & Sampling£200 per 1000

All costs exclude VAT

Page 4: Marketing Pack 2009/2010

Inserts in Chichester�s Official Student Mailings

Chichester Students� Union introduces itself to new and returning students with a Mail Outduring August and September. This is made up of SU information and flyers from companies,which help fund postage costs. Mailings are dispatched to students� homes before they arriveon campus and are therefore ideal for advertisers keen to:

a) Promote their products and services to students before the competition;b) Communicate with students� parents.

Please note that spaces in the mailings are very limited so early booking is essential!

Tel: 0870 240 9898Tel: 0870 240 9898

Freshers' Welcome MailingCoverage: 1,600 Freshers (new students)

Cost: £150 per 1,000Total Cost: £240

Timing: 4th September 2009

Insert Format:Maximum size A5

Maximum weight 12g

Booking Deadline: Friday 7th August 2009

Returners MailingCoverage: 3,500 Returning Students

Cost: £150 per 1,000Total Cost: £525

Timing: 21st August 2009

Insert Format:Maximum size A5

Maximum weight 12g

Booking Deadline: Friday 24th July 2009

Page 5: Marketing Pack 2009/2010

Tel: 0870 240 9898Tel: 0870 240 9898

Re-Freshers Fair - January 2010

Re-Freshers� Fairs are the same as Freshers� Fairs except in Jan/Feb rather than Sept/Oct.They provide companies with another opportunity to reach the student market in an environmentwhich benefits from a relatively high footfall.

Details:Premium Stall: £200 Premium Large Stall: £300 (one available)Standard Stall: £150 (inside or outside options)

Date: January 2010Time: 12am - 4pmLocation: Zee Bar, Chichester Students Union

Freshers Fair - Monday 21st September 2009

As the ultimate event in Freshers' Week, the Freshers' Fair is a must if youwant to interact with the Student Market!

With thousands of students in attendance, the Freshers' Fair is the ideal opportunityfor you to capture the lucrative student market on campus, face-to-face with yourpotential customers. This is a crucial time to establish awareness and build lastingrelationships at the beginning of a new, independent student life.

Use the Freshers� Fair to:� Offer product samples to students� Interact directly with the student market� Perform data capture / build a mailing list� Create brand / product awareness� Distribute promotional material in-hand

Details:Premium Stall: £300 Premium Large Stall: £400 (one available)Standard Stall: £250 (inside or outside options)

Date: Monday 21st September 2009Time: 12am - 4pmLocation: Zee Bar, Chichester Students Union

SPECIAL OFFERBook a stall at the Freshers Fair

and get the same stand at theRe-Freshers Fair HALF PRICE!

Please call for details

Page 6: Marketing Pack 2009/2010

Tel: 0870 240 9898Tel: 0870 240 9898

Drop Off Day StallsBook a promotional stand at the accomodationarea on campus when new students arrive atuniversity for the very first time (usually withtheir parents).

Date: Sunday 20th September 2009

Chichester Campus: £150 Bognor Regis Campus: £50

Door DropsDoor-drops (or hooks) provide advertisers with a great opportunity to promote tostudents in the comfort of their �new home�.

Chichester SU staff can place leaflets inside students� rooms. Students are certainto see the promotion, and this is reflected in the excellent response rates achieved.

Coverage: 600 rooms

Costs:Chichester: £200 for 400Bognor: £80 for 200

Welcome PacksIf you have a flyer or product sample that you want to distribute to students inChichester during the Freshers' period, then this is a great way to do it!

At our Freshers� Fair we give all our new students� Welcome Packs which contain free-bies, information and welcome notes from our President. Students� love freebies so arekeen to get their hands on these packs. We distribute over 1,600 every year.

Inserts:Flyer (max A5) - £250 for 1,600 InsertsGoodies / Samples - £350 for 1,600 InsertsCoverage: 1,600 Bags

Booking & Delivery Deadline: 24 August 2009

Page 7: Marketing Pack 2009/2010

PostersPlaced in the busiest locations within the Union, posters are a simple, but successfulway to reinforce your message to the student market!

Posters are the most popular form of advertising at ChichesterSU. With several posters you can re-enforce the same messageat a number of locations across the SU.

We control a large number of poster sites around both theuniversity buildings and student halls on both campuses.

Format Cost Per MonthA1 x 1 £40A2 x 10 £200 (£20 per poster per month)A3 x 15 £150 (£10 per poster per month)A4 x 20 £100 (£5 per poster per month)

Tel: 0870 240 9898Tel: 0870 240 9898

Exploded! - Chichester SU�s NEW Student Magazine

Exploded! is a magazine that aims to provide a voice for, and to provide valuable information tothe students of Chichester University on its two campuses in Chichester and Bognor. A strongand visually attractive magazine identity ensures that a wide range of students will pick up themagazine and look inside for university & community news, Union events & societies, fun andgames, as well as thought-provoking articles on subjects relating to all areas of student life.

Size Dimensions (W x H) £ Colour Deadline for Freshers EditionOutside Back Cover 170mm x 240mm £350 Friday 7th August 2009Inside Front Cover 170mm x 240mm £300Full Page 170mm x 240mm £250Half Page 170mm x 120mm £150Quarter Page 85 mm x 120mm £85

Page 8: Marketing Pack 2009/2010

Website Adverts - www.chisu.org

Online advertising provides an accessible and interactive way to raise student interest!

Our website is the first point of information for student news and events. Web advertising literallyputs you at the fingertips of thousands of students.

Format Size (W x H) Cost Per MonthBanner 728 x 90 pixels £200Side Box 300 x 250 pixels £150

Stands on CampusSome marketing campaigns demand aphysical presence on campus and for thesewe can offer and organise a variety of face-to-face activities, starting with booking asimple stand in the SU bar. Zee Bar is openthroughout the day giving you the opportunityto come in with a promotional stand and meetwith potential clients face-to-face.

Cost: £200 per day

Tel: 0870 240 9898Tel: 0870 240 9898

Leafleting & SamplingIf you want to distribute leaflets or samples but don�t need a stand on campusthen a simple leafleting or sampling campaign is likely to be the best option.

Our friendly and professional staff can distribute around 500 items per day. Our staffuse their excellent knowledge of the campus to select the best areas for distributionat different times of the day.

Cost: £200 per 1000