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Market Engagement ProgramNAYATI HOSPITAL
Proposal22nd June 201
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Approach
Market Opportunity – Target Group
NAYATI Needs
Top Of Mind Awareness
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Approach
Market Opportunity – Target Group
NAYATI Needs
Top Of Mind Awareness
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Nayati Needs
To !reate A"areness a#out t$e Mult%&
Spe!%al%t' $osp%tal %n Mat$ura
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Approach
Market Opportunity – Target Group
NAYATI Needs
Top Of Mind Awareness
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rket Opportunity Major probles
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rket Opportunity
Populat%on
S!$ools
($em%sts
)o!tors
*0la!+
200+
,000+
1000+
Nubers
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Approach
Market Opportunity – Target Group
NAYATI Needs
Top Of Mind Awareness
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Approach
(ondu!t $ealt$!amps anda!t%-%t' atmult%ple tou!$&po%nts
generate.oot&.all
Ac!uisition
"onsideration
#reference
Objecti$e/ Prol%ng o. Target market
Objecti$e/ %s%ts tot$e ass%gned Target
Objecti$e/Opportun%t' to $a-e a.eed#a!k .rom t$e useron 1/1
#as%s
(reate a"arenessa#out t$e $osp%tal %ndu!e top o. t$em%nd
re!all
Populat%on($em%stsHosp%talsS!$ools
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Approach
Market Opportunity – Target Group
NAYATI Needs
Top Of Mind Awareness
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p of Mind %ecall "heist& #atholog
Healt$ (amps
Enrollment dr%-e
3e.eren!e #ased lo'alt' program
S$op makeo-ers4 5S64 6randed(ollaterals
7 "e #el%e-e %n 8(lean
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p of Mind %ecall #atients
)oor to )oor a"areness enrollment
Healt$ pa!kages4 d%s!ounts
Pre&pa%d !ards4 t$ru mem#ers o. .am%l'"$o are not
present
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p of Mind %ecall ("#)s
)en%ng t$e eld .or!e stru!ture
)o!tor deta%l%ng on t$e Mult%&spe!%al%t'$osp%tal
:PI .or eld .or!e #ased on Target!o-erage o. H(P;s
7 "e #el%e-e %n 8(lean
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p of Mind %ecall *chools
Healt$ (amps
(ondu!t%ng ($e!k up
!amps %n S!$ools andenroll%ng !$%ldren
Healt$ (amps %n Mand%sand Haats to %n(MEs? .or
H(Ps
Organ%=%ng Pat%ent
In.ormat%on Programst$ru 8:%san M%tra9
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p of Mind %ecall +igiti,ation
App -eaturesPat%ent !entr%! la#
results3esults
a-a%la#le .o/ line.
H%stor%!al -%e" o.results >grap$%!?
Eas' Sear!$ .ornearest Hosp%tal4(olle!t%on (entre
Not%!at%on o. ne"la#orator' results
(reat%ng a Mo#%le appl%!at%on t$at del%-ers la#orator' results
to!ustomers mo#%le on !ross&plat.orm
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"o$erage
Agra Al%gar$ Al"ar Aura%'a 6adaun 6$aratpur 6$%nd Eta$
Eta"a$ Barruk$a#ad B%ro=a#ad Hat$ras :annauC :asganC
Ma%npur% Mat$ura Morena P%l%#$%t 5"al%or S$a$Ca$anpur
Ja%pur
Populat%on/ ApproD 1!r
ApproD Enrollment perda'/ F
B%eld Bor!e reGu%red/ ,
7 )oor to )oor H(P
deta%l%ng to #e done #'t$e same B%eld Bor!e
M%!roso.t ED!el
Horks$eet
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• Plan to have long-term relationship with them on both
parts :
1. Emotional Connect• Birthday/Anniversary
wishes•et-!ogether • "eminars
#. $%nctional Connect :
• Plan to have incentive program every month on a3esp%rator'
Healt$ A"areness )a'
• &octor's on completing the target (or 3esp%rator'Healt$
A"areness )a' will earn 1)) points
• *%mber o( converted leads will earn 1)) points
• &octors 's can earn redeem points a(ter + months
in&ec'1,.
"ategory #latinu
6%rt$da' %s$es>sms4 (ard ? Y
Ann%-ersar' %s$es Y
5et& Toget$er On!etr
Nom%nat%on .or sem%nar Y
%edeption 0 -ly 1ith
#oints2alue3poi
nt Gift 2alue Gift Options
200 100 20000 1ater #uri4er
,00 100 ,0000 Tele$ision
F00 100 F0000 Trip
rogra 5 *uggesti$e
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NeDt stepsK
