Marketing Plan for Tamil Nadu

8/9/2019 Marketing Plan for Tamil Nadu

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Tamil NaduTamil Nadu

(The hidden treasure of India)(The hidden treasure of India)


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HistoryHistory

The history of the Tamils presents an exciting pageant of aThe history of the Tamils presents an exciting pageant of apowerful civilization whose origin dates back to ancient times. Itpowerful civilization whose origin dates back to ancient times. Itis clear that the Tamils, who belong to the Dravidian race, wereis clear that the Tamils, who belong to the Dravidian race, werethe first major occupants of the country and settled in the norththe first major occupants of the country and settled in the north--

western part of India long before the coming of the Indowestern part of India long before the coming of the Indo--Aryans. Excavations have revealed that the features of theAryans. Excavations have revealed that the features of the

people of the Indus Valley Civilization bore a strongpeople of the Indus Valley Civilization bore a strongresemblance to this race.resemblance to this race.

However, with the advent of the Aryans, the Dravidians wereHowever, with the advent of the Aryans, the Dravidians werepushed back into the deep south where they ultimately settled.pushed back into the deep south where they ultimately settled.

As is the case with most of the early history of the state, it isAs is the case with most of the early history of the state, it is

impossible to pinimpossible to pin--point the exact period, when the great Tamilpoint the exact period, when the great TamilSangam (Academy) flourished, though it can be said with someSangam (Academy) flourished, though it can be said with somecertainty that two Sangams were held well before the Christiancertainty that two Sangams were held well before the Christianera and the third between 100 and 250 AD. The Tamil Sangam,era and the third between 100 and 250 AD. The Tamil Sangam,

which marks the Golden Age of Tamil literature is the one majorwhich marks the Golden Age of Tamil literature is the one majorsource of knowledge about the administration, art, architecturesource of knowledge about the administration, art, architecture

and economic conditions that existed then.and economic conditions that existed then.


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HeritageHeritage

The heart of Tamilaham, the home of the Tamils or Tamil Nadu, liesThe heart of Tamilaham, the home of the Tamils or Tamil Nadu, liesaround and south of the curve of the Eastern Ghats as it goes toaround and south of the curve of the Eastern Ghats as it goes tomerge with the Western Ghats in the Nilgiris. Some of the oldestmerge with the Western Ghats in the Nilgiris. Some of the oldestprehistoric settlements of India have been found in this area, whichprehistoric settlements of India have been found in this area, whichhas also been the cradle of ancient arts and crafts and industries, a landhas also been the cradle of ancient arts and crafts and industries, a landof innumerable, incomparable temples.of innumerable, incomparable temples.

The Bharatnatyam is the traditional dance of Tamil Nadu. The dancersThe Bharatnatyam is the traditional dance of Tamil Nadu. The dancersseem to express their infatuation with the lord who has been describedseem to express their infatuation with the lord who has been describedin one of the Prayers as Lord Krishna, with eyes like lustrous pearls,in one of the Prayers as Lord Krishna, with eyes like lustrous pearls,heads bedecked with Peacock feathers and body the hue of Heaven.heads bedecked with Peacock feathers and body the hue of Heaven.

The people of Tamil Nadu speak Tamil, one of the oldest and mostThe people of Tamil Nadu speak Tamil, one of the oldest and mostdeveloped languages of India. Religion is second nature to Tamilians,developed languages of India. Religion is second nature to Tamilians,

intricately mixed with colourful blends of secular practices andintricately mixed with colourful blends of secular practices andreligious observance. Tamilians attach great importance to the wearingreligious observance. Tamilians attach great importance to the wearingof the sacred thread by the Brahmins and Mangalsutra (a specialof the sacred thread by the Brahmins and Mangalsutra (a specialnecklace) by women after marriage. Many men wear the religious marknecklace) by women after marriage. Many men wear the religious markover their foreheadover their forehead-- known as the Tilak (vermilion). Another commonknown as the Tilak (vermilion). Another commonpractice is bathing everyday in nearby river, stream or tank.practice is bathing everyday in nearby river, stream or tank.


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Cultures of Tamil NaduCultures of Tamil Nadu

Dances & MusicDances & Music

Bharat Natyam

Mayil AttamMayil Attam Bommalattam or Puppet ShowBommalattam or Puppet Show

KummiKummi

KaragaattamKaragaattam

KolaattamKolaattam

Oyil KummiOyil Kummi Kavadi AttamKavadi Attam

Poikkal Kudirai AattamPoikkal Kudirai Aattam

Kai Silambu AttamKai Silambu Attam


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Monuments of Tamil NaduMonuments of Tamil Nadu

Arjuna's PenanceArjuna's Penance

Rock Fort TempleRock Fort Temple

Valluvar KottamValluvar Kottam


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Arjuna's PenanceArjuna's Penance

An enormous openAn enormous open--air basair bas--relief made on two huge boulders at Mahabalipuram,relief made on two huge boulders at Mahabalipuram,Arjuna's Penance is a sculptural marvel. It is 31 m long and 9 m high and itsArjuna's Penance is a sculptural marvel. It is 31 m long and 9 m high and itssurface has detailed carvings depicting animals, as they would appear in theirsurface has detailed carvings depicting animals, as they would appear in their

natural surroundings. There is a controversy as to the origins of this basnatural surroundings. There is a controversy as to the origins of this bas--relief.relief.While some believe that it shows Arjuna undertaking a penance to obtain a rareWhile some believe that it shows Arjuna undertaking a penance to obtain a rare

weapon against his enemies, others believe that it depicts Bhagiratha in penance toweapon against his enemies, others believe that it depicts Bhagiratha in penance tobring River Ganges to earth. According to the latter, cleft appeared in the rockbring River Ganges to earth. According to the latter, cleft appeared in the rock

dividing the canvas in two, symbolizing the Shiva's response to Bhagiratha'sdividing the canvas in two, symbolizing the Shiva's response to Bhagiratha'spenance. According to Ferguson and Burgess, the sculptured 'Nagas' on the cleftpenance. According to Ferguson and Burgess, the sculptured 'Nagas' on the cleft

suggests that this bassuggests that this bas--relief represents 'Serpent Worship' prevalent in ancient Indiarelief represents 'Serpent Worship' prevalent in ancient Indiaand that in the cleft, there has been a statue of the great Nagaraja. It was in hisand that in the cleft, there has been a statue of the great Nagaraja. It was in his

honor that the great bashonor that the great bas--relief was designed.relief was designed.


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Rock Fort TempleRock Fort Temple

The Rock Fort temple at Tiruchirappalli or Trichy is said to have three main temples thatThe Rock Fort temple at Tiruchirappalli or Trichy is said to have three main temples thatinclude the Manikka Vinayaka temple at the foot of the hill, the Uchhi Pillayar Koyil at theinclude the Manikka Vinayaka temple at the foot of the hill, the Uchhi Pillayar Koyil at the

top of the hill and the Taayumaanava Koyil or Shivastalam on the hill. However, thetop of the hill and the Taayumaanava Koyil or Shivastalam on the hill. However, theShivastalam is most prominent of all. This rockShivastalam is most prominent of all. This rock--cut temple can be reached by a flight ofcut temple can be reached by a flight of

steps and is on the way to the famous Ucchi Pillaya temple at the top. It enshrines Kangaalasteps and is on the way to the famous Ucchi Pillaya temple at the top. It enshrines KangaalaMoorthy, one of the 64 manifestations of Shiva. The 83 m high Rock Fort is perched atopMoorthy, one of the 64 manifestations of Shiva. The 83 m high Rock Fort is perched atopthe only outcrop in city that rises abruptly towering over the city. It is said that the rock isthe only outcrop in city that rises abruptly towering over the city. It is said that the rock isabout 3,800 million years old and is one of the oldest in the world. It is said to be made upabout 3,800 million years old and is one of the oldest in the world. It is said to be made up

of quartz and felspar. To reach the temple at its summit, one has to climb the 344 stepsof quartz and felspar. To reach the temple at its summit, one has to climb the 344 stepshewn out of rock. The inscriptions at the top date back to 3rd century B.C. The surroundinghewn out of rock. The inscriptions at the top date back to 3rd century B.C. The surrounding

walls are now in ruins but the Main Guard Gate is still intactwalls are now in ruins but the Main Guard Gate is still intact


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Valluvar KottamValluvar Kottam

The Valluvar Kottam, on the corner of Kodambakkam High Road and VillageThe Valluvar Kottam, on the corner of Kodambakkam High Road and VillageRoad, Chennai, is a standing memorial to immortal Tamil PoetRoad, Chennai, is a standing memorial to immortal Tamil Poet--Saint Thiruvalluvar.Saint Thiruvalluvar.It is a massive auditorium, constructed on reclaimed land from an unused lake filledIt is a massive auditorium, constructed on reclaimed land from an unused lake filled

with the city's garbage and debris. It was opened in the year 1976 and thewith the city's garbage and debris. It was opened in the year 1976 and the

auditorium is said to be the largest in Asia and can accommodate about 4000auditorium is said to be the largest in Asia and can accommodate about 4000people. All 1330 verses of the poet's epicpeople. All 1330 verses of the poet's epic -- the Thirukkural, are inscribed on thethe Thirukkural, are inscribed on thegranite pillars that surround the auditorium and it has got no pillars for support.granite pillars that surround the auditorium and it has got no pillars for support.

There is a 101There is a 101--feet high temple chariot structure with a lifefeet high temple chariot structure with a life--size image of the poet insize image of the poet init. This chariot is a replica of the temple car of Thiruvarur in Tamil Nadu. The baseit. This chariot is a replica of the temple car of Thiruvarur in Tamil Nadu. The baseof the chariot shows in basof the chariot shows in bas--relief the 133 chapters of the Thirukkural. Over 3,000relief the 133 chapters of the Thirukkural. Over 3,000

blocks of stone were used to create this memorial to Tamil cultureblocks of stone were used to create this memorial to Tamil culture


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Cuisine of Tamil NaduCuisine of Tamil Nadu

Famous DishesFamous Dishes

Chettinad ChickenChettinad Chicken

Curd RiceCurd Rice

SambarSambar

Keerai MasialKeerai Masial Jeera KuzhambuJeera Kuzhambu

Lemon RiceLemon Rice

Paruppu Urandai KozhambuParuppu Urandai Kozhambu

Sweet PongalSweet Pongal

Tamarind RiceTamarind Rice

Paruppu UsiliParuppu Usili Potato KoottuPotato Koottu

Pepper RasamPepper Rasam

Rice UpmaRice Upma

Sweet Pumpkin CurrySweet Pumpkin Curry


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Economy of Tamil NaduEconomy of Tamil Nadu India is predominantly an agricultural country and the same applies to Tamil Nadu as well.India is predominantly an agricultural country and the same applies to Tamil Nadu as well.

Agriculture is the primary occupation of about seventy percent of the rural population of TamilAgriculture is the primary occupation of about seventy percent of the rural population of TamilNadu. Around 34% of the state's population resides in urban areas while the remainingNadu. Around 34% of the state's population resides in urban areas while the remainingpopulation resides in the rural areas. With change in science and technology, agricultural practicespopulation resides in the rural areas. With change in science and technology, agricultural practiceshave undergone radical improvement since independence. The change is visible not only inhave undergone radical improvement since independence. The change is visible not only inagricultural practices but also in the type of crop grown. In the recent few years secondary andagricultural practices but also in the type of crop grown. In the recent few years secondary andtertiary sectors have also grown in great proportion, thanks to the New Economic Policy of thetertiary sectors have also grown in great proportion, thanks to the New Economic Policy of theIndian government.Indian government.

The main food crops that are grown in Tamilnadu are Rice, pulses and oil seeds while theThe main food crops that are grown in Tamilnadu are Rice, pulses and oil seeds while theimportant commercial crops of the state include sugarcane, tea, rubber, cotton, cashew andimportant commercial crops of the state include sugarcane, tea, rubber, cotton, cashew and

coconut. Multiple cropping, use of new and better varieties of rice, sugar, cotton, and milletcoconut. Multiple cropping, use of new and better varieties of rice, sugar, cotton, and milletcoupled with the use of chemical fertilizers have tremendously increased the agricultural output ofcoupled with the use of chemical fertilizers have tremendously increased the agricultural output ofthe state. Tamil Nadu has a 1000 km long coastline with equatorial climate, permitting year roundthe state. Tamil Nadu has a 1000 km long coastline with equatorial climate, permitting year roundfishery and farming. Fishing is also an important economic activity in Tamil Nadu. Opportunitiesfishery and farming. Fishing is also an important economic activity in Tamil Nadu. Opportunitiesin shrimp farming and processing, Crab culture, Seaweed culture, etc. are on the upswing in thein shrimp farming and processing, Crab culture, Seaweed culture, etc. are on the upswing in thestate.state.

At present, Tamil Nadu is one of the most industrialized states in India. Many factors haveAt present, Tamil Nadu is one of the most industrialized states in India. Many factors havecombined together to make Tamil Nadu a leading industrial state. The state has a wellcombined together to make Tamil Nadu a leading industrial state. The state has a well--developeddeveloped

network of roads, rail, air and major ports at Chennai and Tuticorin. Cotton ginning, spinning andnetwork of roads, rail, air and major ports at Chennai and Tuticorin. Cotton ginning, spinning andweaving are the traditional industries of Tamil Nadu. Other important and heavy industries of theweaving are the traditional industries of Tamil Nadu. Other important and heavy industries of thestate are automobiles, diesel engines, motorcycles, sugar, fertilizers, cement, agriculturalstate are automobiles, diesel engines, motorcycles, sugar, fertilizers, cement, agriculturalimplements, iron and steel, chemicals, transformers and paper. Everything from railway coaches,implements, iron and steel, chemicals, transformers and paper. Everything from railway coaches,automobiles, tractors, battleautomobiles, tractors, battle--tanks, motorbikes and heavy vehicles are manufactured in Tamiltanks, motorbikes and heavy vehicles are manufactured in TamilNadu. The rail coach factory at Perambur is one of the largest in Asia while the heavy vehiclesNadu. The rail coach factory at Perambur is one of the largest in Asia while the heavy vehiclesfactory, which produces tanks, is located at Avadi. The Chennai seaport is one of the mostfactory, which produces tanks, is located at Avadi. The Chennai seaport is one of the mostimportant ports in India. Tamil Nadu is rich in metals and minerals like limestone, gypsum,important ports in India. Tamil Nadu is rich in metals and minerals like limestone, gypsum,bauxite, salt, Mica, quartz, magnetite, lignite and iron orebauxite, salt, Mica, quartz, magnetite, lignite and iron ore ..


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Continued.Continued.

Many heavy engineering and manufacturingMany heavy engineering and manufacturing--based industries arebased industries arelocated in and around Chennai, which is nicknamed as the "Thelocated in and around Chennai, which is nicknamed as the "TheDetroit of Asia". Global auto giants like Hyundai, Ford, BMW,Detroit of Asia". Global auto giants like Hyundai, Ford, BMW,Caterpillar and Mitsubishi as well as domestic heavyweights like MRF,Caterpillar and Mitsubishi as well as domestic heavyweights like MRF,

Ashok Leyland, TI cycles of India, Mahindra & Mahindra, RoyalAshok Leyland, TI cycles of India, Mahindra & Mahindra, Royal

Enfield, TVS and TAFE Tractors have their manufacturing unitsEnfield, TVS and TAFE Tractors have their manufacturing unitsaround Chennai.around Chennai.

The traditional handicrafts industry also flourishes in Tamil Nadu.The traditional handicrafts industry also flourishes in Tamil Nadu.Notable among them are handloom silk, leatherwork, metal icons,Notable among them are handloom silk, leatherwork, metal icons,kalamkari (handkalamkari (hand--painted fabric, using natural dyes), brass, copperpainted fabric, using natural dyes), brass, copper

wares, bronze, palm leaf, carved wood and cane articles. Tamil Nadu iswares, bronze, palm leaf, carved wood and cane articles. Tamil Nadu isan important exporter of coffee, spices, yarn, tea, tobacco, handicrafts,an important exporter of coffee, spices, yarn, tea, tobacco, handicrafts,engineering goods and graniteengineering goods and granite


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Important Stats of Tamil NaduImportant Stats of Tamil Nadu

Area (Sq.Km.) Area (Sq.Km.) 130058130058

Population (Males)Population (Males) 3140090931400909

Population (Females)Population (Females) 3100477031004770

Temperature (Minimum) Temperature (Minimum) 33.1833.18Temperature (Maximum)Temperature (Maximum) 23.5923.59

AgricultureAgriculture--Paddy (Rice)Paddy (Rice) 5209 (In tones)5209 (In tones)

AgricultureAgriculture--Millets andMillets andOther CerealsOther Cereals 729 (,,)729 (,,)

AgricultureAgriculture--PulsesPulses 177 (,,)177 (,,)

Forest Area (Sq. Km.)Forest Area (Sq. Km.) 22877.00

Generation of ElectricityGeneration of Electricity 63038.483


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Cities of Tamil NaduCities of Tamil Nadu

Chennai ChidambaramChidambaram

ChingleputChingleput

CoimbatoreCoimbatore

CourtallamCourtallam CuddaloreCuddalore

DharmapuriDharmapuri

KanchipuramKanchipuram

KanyakumariKanyakumari KaraikudiKaraikudi

KovilpattiKovilpatti

NamakkalNamakkal

KumbakonamKumbakonam MaduraiMadurai

NagarcoilNagarcoil

OotyOoty

PalaniPalani RajapalayamRajapalayam

SivakasiSivakasi

TirunelveliTirunelveli

TirupurTirupur TrichyTrichy

VelloreVellore

VillupuramVillupuram


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The capital of T.NThe capital of T.N-- ChennaiChennai The region of Chennai was called TondaimandalmThe region of Chennai was called Tondaimandalm

in those days and had its military headquarters atin those days and had its military headquarters atPuzhal, which is now a small and ratherPuzhal, which is now a small and ratherinsignificant village on the outskirts of the city.insignificant village on the outskirts of the city.Modern Chennai grew out of a small village whenModern Chennai grew out of a small village whenin 1639 a fishing hamlet called Madraspatnam wasin 1639 a fishing hamlet called Madraspatnam wasselected by early English merchants of the Eastselected by early English merchants of the EastIndia Company as a site for the settlement.India Company as a site for the settlement.Founded in 1639 on land given by the Raja ofFounded in 1639 on land given by the Raja ofChandragiri, the last representative of theChandragiri, the last representative of the

Vijayanagar rulers of Hampi.Vijayanagar rulers of Hampi.

During the 18th and early 19th centuries, whenDuring the 18th and early 19th centuries, whenthe British and French competed for supremacy inthe British and French competed for supremacy inIndia, the city's fortunes waxed and waned. It wasIndia, the city's fortunes waxed and waned. It wasbriefly occupied by the French on one occasion. Itbriefly occupied by the French on one occasion. It

was used by Clive of India as a base for hiswas used by Clive of India as a base for hismilitary expeditions during the Wars of themilitary expeditions during the Wars of theCarnatic and, during the 19th century, it was theCarnatic and, during the 19th century, it was theseat of the Chennai Presidency, one of the fourseat of the Chennai Presidency, one of the fourdivisions of British Imperial India.divisions of British Imperial India.

After independence the city continued to beAfter independence the city continued to beknown by the name Madras until the governmentknown by the name Madras until the governmentof Tamilnadu under the chief minister Mr. M. K.of Tamilnadu under the chief minister Mr. M. K.Karunanidi officially converted it to Chennai inKarunanidi officially converted it to Chennai in1997. other major metros of India, it is far less1997. other major metros of India, it is far lesscongested and polluted.congested and polluted.


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Future Projects of the cityFuture Projects of the city

Sexual and ReproductiveHealth and RightsSexual and ReproductiveHealth and Rights

Advocacy Programme for Young (TNAdvocacy Programme for Young (TN--

SRHRAPY)SRHRAPY)

Promotion of Indigenous Medicinal (Siddha)Promotion of Indigenous Medicinal (Siddha)

SystemSystem

Micro Credit and Micro InsuranceMicro Credit and Micro Insurance


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Final Wordings.Final Wordings.

In a nutshell, One can say that Tamil Nadu isIn a nutshell, One can say that Tamil Nadu is

growing in a big way and it also has a greatgrowing in a big way and it also has a great

scope of development further.scope of development further.

The population and the area is vast. The literacyThe population and the area is vast. The literacy

race is also higher than compare to other Statesrace is also higher than compare to other States

of India and it is the hidden treasure of Indiaof India and it is the hidden treasure of India

which one still needs to explore.which one still needs to explore.


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ThanksThanksPresentation by Avi GuptaPresentation by Avi Gupta

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Marketing Plan for Tamil Nadu