Marketing PlanMarch 2011 – March 2012Submitted March 17, 2011

Prepared by:Ricarlo Williams-Winston

Christina McCumberKenneth MeltonRobert BillingsLuke VanicaTerrell Dixon

Current Market Situation

Competitors⌂ Chandonnet Builders, LLC⌂ Mason Mike⌂ Handy Randy⌂ Chilcote Construction, LLC

Current Market Situation

SWOT⌂ Strengths⌂ Weaknesses⌂ Opportunities⌂ Threats

Target Market Description

Target and Secondary Markets⌂ Unlicensed vs. Licensed

⌂ Target Market⌂ Secondary Market

Target Market Description

Demographics⌂ Muskegon County⌂ Grand Haven⌂ Grand Rapids

Target Market Description

Psychographic Features⌂ Established homeowners⌂ New homeowners

Market Objectives

Unlicensed vs. Licensed⌂ Quantitative Bench Marks⌂ Measurement Methods⌂ Criteria for Success⌂ Sales Target Objectives

Advertising Marketing Mix

Service StrategyPrice StrategyPromotion Strategy

Advertising Objectives

⌂ Get name out⌂ Find repeat buyers⌂ Word of mouth⌂ Offer mixed gender services⌂ Quality and price⌂ Branding

Advertising Plan Execution

Copy StrategyAdvertising MessageMedia Plan

⌂ Unlicensed ⌂ Licensed

Advertising Budget

Licensed⌂ Calendar⌂ Home Show⌂ Chamber of Commerce⌂ Website⌂ Phonebook⌂ Angie’s List⌂ Billboard⌂ Float in Local Parades

Advertising Budget

Licensed/Unlicensed⌂ Business Cards⌂ Pens⌂ Facebook⌂ Car Magnets⌂ Postcards⌂ Placement Ads⌂ Church Bulletin’s⌂ Area Business Directory⌂ Muskegon Chronicle Ad⌂ Yard Sign

Advertising Budget

Unlicensed⌂ Flyers

Advertising Budget (or)

Licensed⌂ Calendar⌂ Home Show⌂ Chamber of Commerce⌂ Website⌂ Phonebook

Advertising Budget (or)

Licensed⌂ Angie’s List⌂ Billboard⌂ Float in Local Parades

Licensed/Unlicensed⌂ Business Cards⌂ Pens

Advertising Budget (or)

Licensed/Unlicensed⌂ Facebook⌂ Car Magnets⌂ Postcards⌂ Placement Ads⌂ Church Bulletin’s

Advertising Budget (or)

Licensed/Unlicensed⌂ Area Business Directory⌂ Muskegon Chronicle Ad⌂ Yard Sign⌂ Flyers

Advertising Budget (or2)

Advertising Budget (or2)

Advertising Budget (or2)

Advertising Budget (or2)