Embed Size (px)
Citation preview
MARKETING PLANWORKING SESSION
1. Ask Questions
RULES OF THE DAY
2. Ask Questions
RULES OF THE DAY
3. Interact
RULES OF THE DAY
4. You are the
expert
RULES OF THE DAY
5. Nothing New
RULES OF THE DAY
What do you want to accomplish today?
GOALS FOR TODAY
MARKETING PLANSESSION 1
Advocacy
Fundraising/Events
MARKETING PLAN
PRODUCT
Fundraising Activities
MARKETING PLAN
COMPETITION
Community
General Public
Sponsors
Public Offi cials
MARKETING PLAN
MARKET
Logo
And More…
MARKETING PLAN
BRANDING
Website
eCommunication
Social Media
MARKETING PLAN
DELIVERY OF MESSAGE
Organizational Goals
MARKETING PLAN
Communication Goals
MARKETING PLAN
Objectives
MARKETING PLAN
Target Audience
MARKETING PLAN
WEBSITE
WEBSITE 101
Define your objectives
WEBSITE 101
Know WHO your intended audience is
WEBSITE 101
Evaluate other sites for:
Design Content Navigation
WEBSITE 101
Design should add value
Make the visitor want to return
WEBSITE 101
Maintain structural & design consistency throughout the website
WEBSITE 101
Less is More
You only have a few seconds to catch the visitor’s attention
WEBSITE 101
Include Social Media
& eNewsletter Links
WEBSITE 101
Find partners who will create links from their site to yours
WEBSITE 101
Search Engines love good, fresh content
Evaluate what you are already doing
Learn from others
WEBSITE 101
PRESS RELEASES
Keep it short and to the point
PRESS RELEASES
Stick to the Facts
Avoid “selling language”
PRESS RELEASES
Create a headline that grabs attention
PRESS RELEASES
Use Images and an Image Bank
PRESS RELEASES
Make sure the first two sentences are effective and utilize key words that are Search Engine friendly.
PRESS RELEASES
Deliver Press Release electronically
PRESS RELEASES
ENEWSLETTERS
Maintain a current distribution database for Targeted Messaging
ENEWSLETTERS
Incorporate: Links Images Graphics Call to Action
ENEWSLETTERS
Get immediate Response
& Referrals
ENEWSLETTERS
Track who reads and responds
ENEWSLETTERS
Cost Effective Communication
ENEWSLETTERS
FUNDRAISING
FUNDRAISING
Become a donor! Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax-deductible.
Become a member(with a gift of $25 or more) and enjoy these benefi ts:CalendarAnnual Report10% Discount on Gift Shop and Catalog PurchasesInvitations to Special EventsFree Admission to World Center for Birds of Prey ($25--one person; $50--two adults + four children
FUNDRAISING
GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors.
Very social media oriented!
FUNDRAISING
THANK YOU
