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Slide 1
Marketing Management
(Prof. Pooja Vishnoi)Old ProductMarketed In A New Way
Idea Generation20 years ago BoroPlus
Lightness was its USP
Idea Screening
Concept Development & TestingPCDL ModelPositioning the BrandCommunicating the Brand MessageDelivering the Brand PerformanceLeveraging the Brand EquityMarketing Strategy & DevelopmentNostalgia
Superbrands
Business AnalysisHigh business possibilities for an age-old and trusted brand to add up to its product portfolio.
G.D. Pharmaceuticals is basically a Pharmaceutical Company.Test MarketingBoroline Herbal Garden, Kolkata, West Bengal.
East India.
Commercialization Across the country and exported to other countries too.
Thanks You !JayulPreityBhavyaArkaShirsha