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COMPUTER RACK RETAIL AUDITPresented by Irfan Jessa, Mark Jones, Matthew Jones, Krysten Puczko, and Vanessa Sambrooke
Agenda
Company Profile Computer Rack’s Strengths Computer Rack’s Weaknesses Opportunities Threats Recommendations Closing
Company Profile
Computer and Electronics Retailer Ownership Locations Hours Services Offered
Computer Rack Strengths
Product and Inventory Breadth of Inventory Selection
Relationship Retailing Personal Selling Repeat Customers
Management and Personnel Employee Turnover Employee Training
Computer Rack’s Weaknesses Location
Trading area analysis Traffic Analysis
Facility Exterior Displays
Store Exterior
Computer Rack’s Weaknesses Location
Trading Area Analysis Traffic Analysis
Facility Exterior Displays In Store Fixtures
In Store Fixtures
Computer Rack’s Weaknesses Location
Trading Area Analysis Traffic Analysis
Facility Exterior Displays In Store Fixtures
Promotions Advertising Word of Mouth
Opportunities
Technological Advances Internet Based Services
Social Media Promotions
Threats
Direct Competitors Memory Express
Indirect Competitors Best Buy Future Shop Staples Apple Store
Slow Recovery after economic downturns Volatility of the overall Computer
Industry
Recommendations
Product Open-to-buy Budget and Inventory Control
Store Design and Merchandising Update Point of Purchase Displays
Examples of Point of Purchase Displays
Recommendations
Product Open-to-buy Budget and Inventory Control
Store Design and Merchandising Update Point of Purchase Displays Facility
Exterior Improvements
Examples of Exterior Improvements
ComputerRack
Recommendations
Product Open-to-buy Budget and Inventory Control
Store Design and Merchandising Update Point of Purchase Displays Facility
Exterior Improvements Interior Improvements
Examples of Interior Improvements
Recommendations
Product Open-to-buy Budget and Inventory Control
Store Design and Merchandising Update Point of Purchase Displays Facility
Exterior Improvements Interior Improvements
Promotions Social Media Advertising Direct Email Updates
Competitors Email Promotion
Questions?
