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MARKETING PROSPECTUS AND RATES
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CENTRE INFORMATIONThe Boulders Shopping Centre is located on Old Pretoria Road in the fast-growing, cosmopolitan Midrand CBD and is the only mall of its kind in the region. The 48 632m² centre was built around massive, awe-inspiring granite boulders, which are a great conversation piece and perfect meeting point for shoppers.
A welcome and trusted shopping destination since 1992, The Boulders offers a convenient mix of major retailers like Pick n Pay and Game, fashion stores like Truworths and Mr Price, a health gym and several fast food outlets. The mall also has specialist offices housing health services such as dentists and beauticians.
The Boulders Shopping Centre is positioned as a safe, customer-friendly mall with 24-hour on-site security and offers a relaxed, interesting and pleasant shopping experience, now also including three hours of free uncapped WiFi.
MARKETING OPPORTUNITIES
FAST FACTS
The Boulders Shopping Centre offers an array of interior, exterior and digital marketing opportunities to strengthen your brand presence and visibility to a very loyal shopping audience. The centre also offers several exhibition spaces in a variety of sizes and packages to suit your budget and specific marketing requirements.
TOTAL TENANTS 108PATRONS LSM 5-8ANNUAL FOOT COUNT 12 millionEXHIBITION SITES 21INDOOR MEDIA SITES 7OUTDOOR MEDIA SITES 2WI-FI OFFERINGS 3
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12.CLICKS2:12m2
R3500+VATperweek Situated near this popular health and beauty retailer.
13.CLICKS3:12m2
R3500+VATperweek Situated near this popular health and beauty retailer.
14.CLICKS4:12m2
R3500+VATperweek Situated near this popular health and beauty retailer.
15.CLICKS5:12m2
R3500+VATperweek Situated near this popular health and beauty retailer.
16.SKIPPERBAR:12m2
R4000+VATperweek Situated near this popular menswear store.
17.GAMECOURT:12m2
R3500+VATperweek Situated near this popular anchor store.
18.PASSAGESPACE:12m2
R4000+VATperweek Passage area situated in the fashion district of the mall.
19.CNACOURT1:9m2
R3500+VATperweek Situated near this well-established stationery, gaming and
electronics store.
20.CNACOURT2:9m2
R3500+VATperweek Situated near this well-established stationery, gaming and
electronics store.
21.PARKINGAREA: R5000+VATperweek Outside parking area space, configured to requirements.
EXHIBITION SPACES1. FASHIONCOURT:120m² R12000+VATperweek Situated in the fashion district of the mall.
2. PICKNPAYFULLCOURT:50m² R14000+VATperweek Situated at the main retail anchor store.
3. BOULDERSCOURT:30m2
R2000+VATperweek Situated on the lower level in the fashion and home décor district
of the mall.
4. EXACTCOURT:16m2
R3500+VATperweek Situated in the fashion district of the mall.
5. CHICKENLICKENCOURT1:16m2
R3500+VATperweek Situated in the fast food area of the mall.
6. CHICKENLICKENCOURT2:16m2
R3500+VATperweek Situated in the fast food area of the mall.
7. PICKNPAY1:12m2
R4000+VATperweek Part of the full court area situated at this busy retailer.
8. PICKNPAY2:12m2
R4000+VATperweek Part of the full court area situated at this busy retailer.
9. PICKNPAY3:12m2
R4000+VATperweek Part of the full court area situated at this busy retailer.
10.PICKNPAY4:12m2
R4000+VATperweek Part of the full court area situated at this busy retailer.
11.CLICKS1:12m2
R3500+VATperweek Situated near this popular health and beauty retailer.
GOTOPAGES5AND6FORILLUSTRATEDFLOORPLANS GOTOPAGES5AND6FORILLUSTRATEDFLOORPLANS
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INDOOR MEDIA SITES OUTDOOR MEDIA SITES
WIFI OFFERINGS
1.FASHIONPACKAGE: R25200+VATpermonth(productionrate:R15107) Includes billboard and hanging cube, situated in the court area of
the mall’s fashion district.
2.ENTRANCE3PACKAGE: R23000+VATpermonth(productionrate:R18655) Includes billboard and two escalator banners.
3.FASHIONCOURTHANGINGBANNER: R8000+VATpermonth Two hanging banners in the mall’s fashion district.
4.MALLTVPACKAGE: R4000+VATfor20slotsxeightscreenspermonth Four screens located at key points throughout the mall.
5.ENTRANCE2BILLBOARD: R14000+VATpermonth(productionrate:R3881) Billboard site as you enter the mall’s main thoroughfare.
6.PICKNPAYCOURTBILLBOARD: R7000+VATpermonth Billboard situated at the busy court area near Pick n Pay.
7.VIRGINACTIVEPARKADEBILLBOARD: R5500+VATpermonth(productionrate:R3356) Undercover parking ramp en route to Virgin Active.
1.OLDPRETORIAMAINROADBILLBOARD: R30000+VATpermonth A 5m x 30m billboard on the main road leading to the mall and
surrounding landmarks including Gallagher Estate, Grand Central Airport and Midrand Gautrain station.
2.PARKINGBILLBOARD: R10000+VATpermonth A 3m x 6m illuminated billboard situated at the entrance to the
mall’s main parking lot, visible from Old Pretoria Main Road.
We now offer customers three hours of uncapped WiFi while shopping at The Boulders. This is a great opportunity for you to increase awareness of your brand and drive more feet into your store.
1.FULLYBRANDEDCAPTIVEPORTALR6000+VATpermonth50 000 impressions per month.
2.LANDINGPAGEBRANDINGPrimaryvoucherslots:R3000+VATpermonthSecondaryvoucherslots:R1000+VATpermonth50 000 impressions per month.
3.LOCATION-BASEDCAMPAIGNSSMSengagement:R500+VATperCPMVouchercodesaddedtoSMS:R150+VATperCPMMarketing database of 20 000 subscribers.
GOTOPAGES7AND8FOREXAMPLES GOTOPAGES7AND8FOREXAMPLES
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FLOOR PLAN | GROUND FLOOR
FULL PICK N PAY COURTAREA SIZE: 50m²
SITUATED CLOSE TO ENTRANCE 2
FASHION COURTAREA SIZE: 120m²
SITUATED CLOSE TO ENTRANCE 3
PICK N PAY COURT 1: 12m²PICK N PAY COURT 2: 12m²PICK N PAY COURT 3: 12m²PICK N PAY COURT 4: 12m²
CNA COURT 1: 9m²CNA COURT 2: 9m²
SITUATED NEAR ENTRANCE 1
EXACT COURTAREA SIZE: 16m²
SITUATED AT ENTRANCE 1 CHICKEN LICKEN COURT 1AREA SIZE: 16m²
CHICKEN LICKEN COURT 2AREA SIZE: 16m²
SKIPPER BAR COURTAREA SIZE: 12m²
SITUATED AT ENTRANCE 2
GAME COURTAREA SIZE: 12m²
SITUATED NEAR ENTRANCE 1
PASSAGE SPACEAREA SIZE: 12m²
SITUATED NEAR ENTRANCE 1
CLICKS COURT 1: 12m²CLICKS COURT 2: 12m²CLICKS COURT 3: 12m²CLICKS COURT 4: 12m²CLICKS COURT 5: 12m²
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FLOOR PLAN | LOWER LEVEL
BOULDERS COURTAREA SIZE: 30m²
ACCESS TO THREE ENTRANCES
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FASHION PACKAGE
VIRGIN ACTIVE PARKADE BILLBOARD
ENTRANCE 3 PACKAGE
ENTRANCE 2 BILLBOARD
PICK N PAY BILLBOARD
FASHION COURT HANGING BANNER
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MALL TV PACKAGE
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ENQUIRIESANDBOOKINGSFor more information about our exhibition and media sites as well as other marketing opportunities, please contact:CaleyMay,MarketingManager:0113153345|0724556287|[email protected]éMaponyane,CentreManager:0113153345|[email protected],SalesManager(Courts)0103005372|0711358848|[email protected]
THEBOULDERS
SHOPPINGCENTRE
OldPretoriaRoad
Midrand
www.boulders.co.za The Boulders Shopping Centre
EXHIBITION BOOKING REQUEST
REDEFINE PROPERTIES RESERVES THE RIGHT TO CHANGE PRICING
AND SPECIFICATIONS
SPECIALREQUESTS
WILLYOUBEADVERTISINGYOUREVENT?IFYESPLEASEGIVEDETAILS
MANNINGOFTHEEVENTThe event must be fully operational during the minimum trading hours of the centre during the period of the exhibition. Trading hours for The Boulders are:Mondays–Fridays 09:00–18:00Saturdays 09:00–16:00Sundays/public holidays 09:00–14:00
PLEASESUPPLYADETAILEDDESCRIPTIONOFYOUREXHIBITION,INCLUDINGDIMENSIONS
SIGNATURE DATE
THANKYOUFORYOURINTERESTINHOLDINGAPROMOTIONATTHEBOULDERSSHOPPINGCENTRE.PLEASEPRINT,[email protected]
EXHIBITORDETAILS
Company name Contact person
Tel number Fax number
Cell number Email address
Company address
EXHIBITIONDETAILS
What would you like to exhibit?
Typeofexhibition Display Product launch Database build-up Product sampling
Product/service awareness Customer feedback Other
If other, please describe
COURTREQUESTED
Court required
Commencement date Completion date
Rate ex VAT Court size
Power availability
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