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Chapter 5: Customer Analytics Part I. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed: Traditional Marketing
WERNER J. REINARTZ · RESUME Werner J. Reinartz - 2 - BIOGRAPHICAL SKETCH Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Furthermore, he is the
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Chapter 12: Impact of CRM on Marketing Channels. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed: CRM and Marketing
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WERNER J. REINARTZ · Resume Werner J. Reinartz November 2019 University of Cologne Phone +49-(0)221 - 470-5751 ... Bharadwaj, Wolfgang Ulaga, and Werner Reinartz is one of the finalists
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