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Austin’s Energy Leadership
Marketing Renewable Energy
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www.austinenergy.com
Austin Energy
! 8th largest community-owned electric utility, serving more than 420,000 customers!
! Total generation is nearly 3,000 megawatts through a diverse generation mix of nuclear, coal, natural gas, and renewable energy resources — primarily wind power!
! Aggressive goal to achieve 35% of its energy supply from renewable resources by 2020!
! Recent power purchases increased Austin Energy’s renewable portfolio to 27% in 2013!
! Additional goal to reduce carbon emission levels 20% below those reached in 2005!
September 2013
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www.austinenergy.com
Renewable Resources
! Primarily wind!! GreenChoice™ is a voluntary program!
! Nation’s most successful green-pricing program for 9 years in a row!
! Green-e Energy certified!! 100% of all City of Austin buildings on GreenChoice!! Currently sales tied to specific supply source !! Introducing new version January 2014!
! Additional renewable resources include solar and biomass!
September 2013
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www.austinenergy.com
GreenChoice™
! Available since 2001!! 6 batches at various prices!! Tied to PPA prices!
! Nearly 12,000 customers enrolled!! Over 11,000 Residential!! Majority of kWh from Commercial and Large Industrial customers!
! Updated program available January 2014!! Renewables as a portfolio mix!! Different offerings across customer groups!
− Penny Plus for Residential and Commercial!− 12 month contract Penny Plus for Commercial!− 3 year fixed for Large Industrial!
! Emphasis to maintain key elements for Commercial customers and new marketing strategy for Residential customers!
September 2013
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www.austinenergy.com
Challenges and Opportunities
! Educating customers on differences between “old” and “new” GreenChoice!
! Maintaining and increasing current Commercial kWh!! Growing the Residential base!! Education and outreach with limited resources!
September 2013
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