Marketing report on a Gaming Pub by Gago

8/14/2019 Marketing report on a Gaming Pub by Gago

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G.A.Gopinath//SS/08-

GAMING PUBThe most electrifying entertainment

in the city

Done by,

G.A.GOPINATH (18)


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EXECUTIVE SUMMARY

Gaming pub is a service businessstarted to entertain the people

Initially we are starting the gaming pub

with ten gaming consoles and tengaming PCs Gamers can play from a wide range of

games

Latest games in the market will beavailable for the gamers to play; it alsoincludes multiplayer games and onlinegames


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Target customers of teenagers, youngadults and people who are crazy aboutgaming

We have planned to start our Gaming

Pub in Spencers and City center andwell expand our Gaming Pub in otherparts of the city

The promotional advertisements willalso feature on weekend newspapersand selected magazines


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SITUATION ANALYSIS

MARKET SUMMARY

Market demographics

Population growth

India has the highest young population in

the world. This is a great opportunity for ourbusiness

Population age mix60% of youngsters of age group 15 to 25

play games

30% la amon the a e rou 25 to 40


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Market needs

To relax with the game and to have fun

To have a complete SATISFACTION

Market trends

People want to experience new type ofentertainment in this fast moving world

Gaming pub is a great place for

entertainment and spending timeDuring vacations kids can have a good time

here and also can form friends circle here


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Market growthThe market for gaming pub is increasing with the

increase in the young populationWith the release of more than hundred gaming

tiles per month the hype for playing these gamesis also increasing

Market growth of our gaming pub will increasewith the service that we provide to the customers

SWOT ANALYSIS1. Strength

Specialist in online and multiplayer gamingUpdated versions of games will be available for

the gamers

Well furnished interior and also provide snacksand cool drinks for the gamers hence they feellike being in home

Quality of serviceCustomer satisfaction


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2. Weakness

We cannot accommodate more than twenty

persons at a timeEmployees will have to work throughout the weekmay expect a hike in salary

3. Opportunities

People seek for variety of entertainment in the

weekendsGaming pub will be a new kind of experience for

the people seeking entertainment

Younger generation are attracted to multiplayer andonline gaming Increase in young population

4. Threats


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Competition

Local gaming centers and the

gaming centers in leading shoppingmalls are the major competitors for us

Services

Updated version of games and the latestgames

Online and multiplayer games

Seasonal gaming contest


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Keys to success

Customer satisfaction is one of the

important aspects for the key to successMaintain the existing customers bysatisfying there needs

Affordable charges

Critical issues

Location of the gaming pubRetaining the existing customers


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Channels Advertisement in selected magazines like Digit, Skoar,

chip etc will be given to promote the gaming pub

Also advertisement in selected newspapers will also begiven (The Hindu Metroplus, City chronicle, nxg) Public relations

Macro-environment

Economic environment

People should be able to afford the servicewhich we are providing so the cost will be nominal

considering all sects of economic classes prevailing inour country


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MARKETING STRATEGIES

Mission

ENTERTAINMENT AT ITS

BEST

Our mission is to entertain people and to

provide them with good service, and to be thebest entertainer in the city within a short spanof period.

Marketing objectives

Attracting the target customers and to retain theexisting customers are the two main marketingobjectives of our business


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Financial objectives

There should be a steady growth in our revenue

and should obtain the invested amount within a shortspan of time.

Target marketing

Our Main focus is on the teenagers and theyoungsters who are fun loving, and live for speed andextreme experience in life.

Positioning

THE MOST ELECTRIYING ENTERTAINMENT INTHE CITY


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StrategyPublic relations, print media & internetmedium

Once the recognition is there, we wouldemphasize on TV commercialsSustaining the brand image for which wewould use brand campaigns

Marketing mix

Pricing

If they select gaming consoles then theywill be charged Rs.100 per hour, and if theygo for gaming PCs then they will be


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Promotion

As mentioned earlier we havethree phases to be followed forpromoting our service

Phase 1: New gaming experiencePhase 2: Achieving the familiarity

Phase 3: Entertain the people

Service

By our service we would love to make ourcustomers happy and make them entertainedonce they enter our gaming pub.

Because customer satisfaction is our satisfaction


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Channels of distributionOur service will use direct to

customer distribution model.

Marketing research

We conducted a survey from a sample of 100 tounderstand the mindset of people who love

gaming and their preference about our newserviceWhat we inferred from this survey is that most of

the youngsters of age group more than 15 loveto play games as a part of their entertainment

A lot of school going kids, college students and

even working people play gamesMany of them love to play games in their home

but when it comes to online gaming andmultiplayer games they prefer to go to gamingcenters for amin


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Financials, budgets and Break-even analysis

The company achieves the break-

even point at the starting of the 11thmonth.


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Sales forecast Gaming pub has a sales forecast with a steady increase because of the

increase in no of customers or gamers

The company starts in SEP 2008-2009, where the sales revenue is

Rs.25,78,000/-. It has an hike of 5% in the upcoming year 2009-2010 whichis Rs.27,06,900/-and for the year 2010-2011 it will be Rs.28,42,245/-

Expense forecast


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CONTROLSThis is the most important measure to be

taken to maintain the cost and produce the

best. The areas to be monitored:Revenue: Daily, monthly and annualExpenses: Weekly and annualCustomer Satisfaction: To be evaluated by feedback

formsR & D: Check on the recent innovationsNumber of loyal customersDemands in particular season (Peak and Off Season)

Implementation milestones

Company Emerges on SEP 2008Break-evens at JUN 2009O ens the 2rd branch on 2010


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Contingency planning

Difficulties and Risks:

New concept people will take time to acceptTuff to provide consistency service

Worst Case Risk:

We have taken a preventive measure toavoid worst case scenario by fixing affordablerates for gaming.


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Documents

Marketing report on a Gaming Pub by Gago