Marketing Research on Starting a Mini Store In

7/30/2019 Marketing Research on Starting a Mini Store In

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MARKETING RESEARCH ON

STARTING A MINI STORE IN

DCSMAT INSTITUTE

SUBMITTED BY

DINESH.H

NO: 22

MBA 2012-14

DCSMAT TVM


2/21

OBJECTIVE OF THE RESEARCH:

To start a mini store in DCS MAT

Institute in a profitable way and to satisfy the

student needs.

RESEARCH METHODOLOGY:

Conducted a explorative research and surveyresearch with the 50 students of DCS MAT

Trivandrum campus.


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DATA ANALYSIS AND INTERPRETATION

1. Soap (bathing)

Name No of students

LUX 16

LIFEBUOY 5

CHANDRIKA 6

MEDIMIX 8

DOVE 4

PEARS 11

Interpretation:

From this above position we can able to understand that

more students are using lux and pears and dnumber of

students using lux is very less

0

2

4

6

8

10

12

14

16

18

LUX LIFEBUOYCHANDRIKAMEDIMIXDOVE PEARS

No of students

No students


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2.Soap(washing)

NAME No of students

Tide 22Sunlight 28

Rin -

INTERPRETATION:

From the above position we can able to understand

that most of the students are in need of washing soap

0

5

10

15

20

25

30

No of students

Tide

Sunlight

Rin


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3.Detergent powder

Name Number of students

ariel 10surf 18

tide 22

Interpretation:

From this information we can understand that mor number

of students are preferring tide detergent powder to wash

their clothes and it has a good demand

ariel

surf

tide

0

5

10

15

20

25

Number of

students

ariel

surf

tide


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4.shampoo

Name Number of students

Head & Shoulders 15pantene 16

dove 19

INTERPRETATION:

From the above data we can understand that mor number of

students are preferring pantene and dove

0

2

4

6

8

10

12

14

16

18

20

Number of students

Head & Shoulders

pantene

dove


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5.BISCUITS

CATEGORY NO OF STUDENTS

Cream biscuits 33Cream less biscuits 17

INTERPRETATION:

From this data we can able to understand that most of the

students prefer to buy cream biscuits

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NO OF STUDENTS

Cream less biscuits

Cream biscuits


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6.SNACKS

NAME NO OF STUDENTS

LAYS 25BINGO 14

KURKURE 11

INTERPRETATION:

The above data clearly explains us about the high demand to

lays from students

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NO OF STUDENTS

KURKURE

BINGO

LAYS


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7.COFFEE AND TEA


COFFEE 30TEA 20

INTERPRETATION:

From this I came to an interpretation that most of the

students wish to take coffee and tea during their intervals

and preference for coffee is high.

0%20%

40%60%

80% 100%

NO OF STUDENTS

COFFEE

TEA


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8.CHILLED DRINKING WATER


Chilled water 38Normal water 12

Interpretation:

Due to the hot climate most of the students wish to take

chilled water during their snacks and it gives more

satisfaction to them.

0

5

10

15

20

25

30

35

40

Chilled water Normal water

NO OF STUDENTS

NO OF STUDENTS


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9.Other snacks:

Category No of students

pups 35cutlet 29

Cream bun 42

INTERPRETATION:

All the students wish to take pups or cutlet or cream bun

during their afternoon and evening intervals with their coffee

or tea and the demand for the egg pups is high.

0 5 10 15 20 25 30 35 40 45

No of students

Cream bun

cutlet

pups


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10.COOL DRINKS:


PEPSI OR COCACOLAPRODUCTS

24

FROOTI OR MAAZA 18

MILK SHAKE 8

INTERPRETATION:

Due to the hot climate every student wish to take chilled

products and they prefer to take cocacola and pepsi more tosatisfy their thirst

0

5

10

15

20

25

NO OF

STUDENTS

PEPSI OR COCACOLA PRODUCTS

FROOTI OR MAAZA

MILK SHAKE


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11.STATIONARY:

NAME NO OF STUDENTS

PEN 50PENCIL 50

ASSIGNMENT PAPERS 50

GUM 50

CELLOTAPE 50

INTERPRETATION:

All students have equal demand for stationary items and theyhave a regular and high demand for pen and assignment

paper due to their daily assignment work.

PENPENCIL

ASSIGNMENT PAPERSGUM

CELLOTAPE

0

5

10

15

20

25

30

35

40

45

50

NO OF STUDENTS

PEN

PENCIL

ASSIGNMENT PAPERS

GUM

CELLOTAPE


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12.Chocolates & chewingum

name No of students

Diary milk 95 star 8

kitkat 6

Milkybar eclairs 17

centrefresh 10

Interpretation:

From the data we can understand that students wish to takechocolates and chewingum during their intervals.the clairs

and chewingum has daily demand from students.

0

2

4

6

8

10

12

14

16

18

No of students

Diary milk

5 star

kitkat

Milkybar eclairs

centrefresh


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13.curd

category No of students

curd 23

INTERPRETATION:

Ner to half of the students have a demand for curd to have it

with their rice

0

5

10

15

20

25

No of students

curd


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14.MOBILE RECHARGE AND INTERNET CARD

NAME NO OF STUDENTS

AIRTEL 25VODAFONE 12

TATA DOCOMO 13

INTERPRETATION:

The demand for the recharge coupons in etween all students

are really high and the airtel subscribers ae the igh in

numbers.

NO OF STUDENTS

AIRTEL

VODAFONE

TATA DOCOMO


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FINDINGS

The demand for the detergent packets ariel and tide ofsmall sachets rs.1 and rs.2 have a great demand in

between students because they wash their clothes

every week 2 or 3 times using washingmachine

The demand for shampoo are not regular and dove ishighly demanded by girls and other shampoos are

highly demanded by boysMany students choose the brand sunfeast in biscuits

and it also has a great demand in the days of wednesday

and Friday some students wish to take biscuits instead

of dosa and rice in night

Coffee and tea has a good demand in between studentsthey wish to take in afternoon in order to refresh themfrom sleepy mood.

Other snacks like pups has a high demand daily in betweenstudents and they also wish to take that in hot

Due to the very hot climate chilled students wish to take chilledproducts like cool drinks..etc with their snacks in afternoon

Stationary products assignment papers and pen havehigh demand


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ESTIMATED SALES FOR ONE MONTH

1.SOAP(BATHING)

LUX-16 *21.00RS=336

LIFEBUOY-5*18.00RS=90

CHANDRIKA-6*16.00RS=96

MEDIMIX-8*16.00RS=128

DOVE-4*42.00RS=168

PEARS-11*32.00RS=352

2.SOAP(WASHING)

TIDE=14*14=196.00RS

SUNLIGHT=23*14=322.00RS

3.DETERGENT POWDER

TIDE SACHET=1*500(APPROXIMATELY)=500

ARIEL SACHET=2*160(APPROXIMATELY)=320

4.SHAMPOO

HEAD & SHOULDERS=80*3=240

PANTENE=40*3=120

DOVE=20*2=40

5.BISCUITS

APPROXIMATELY=27OO.00


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6.SNACKS

APPROXIMATELY=5500

7.COFFEE AND TEA

TEA (APPROXIMATELY)=3150

COFFEE(APPROXIMATELY)=5500

8.OTHER SNACKS

PUPS=6000(APPROXIMATELY)

CUTLET=5200(APPROXIMATELY)

CREAM BUN=4200(APPROXIMATELY)

9.COOL DRINKS

APPROXIMATELY=5040(APPROXIMATELY)

10.STATIONARY

APPROXIMATELY=3750

11.CHOCOLATES AND CHEWINGUM

APPROXIMATELY=1500

12.MOBILE RECHARGE

APPROXIMATELY=1200

TOTAL SALES=46648


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QUESTIONNAIRE

1.WHICH SOAP YOU USE TO TAKE BATH?

2.DO YOU WASH YOUR CLOTHES WITHOUT WASHING

MACHINE?THEN WHICH SOAP YOU USE TO WASH CLOTHES?

3.DO YOU USE WASHING MACHINE TO WASH YOUR

CLOTHES?THEN WHICH DETERGENT POWDER YOU USE TO

WASH IT?

4.ARE YOU WASH YOUR HAIR WITH SHAMPOO?WHICH

SAHAMPOO YOU USE?

5.DO YOU LIKE TO TAKE BISCUITS IN THE INTERVAL?WHEN

YOU PREFER IT?

6.WHICH BRAND SNACKS LIKE LAYS,BINGO..etc YOU TAKE

WITH YOUR FRIENDS?

7.DO YOU HAVE A HABIT OF TAKING COFFEE OR TEA IN

INTERVALS?

8.WHAT ARE THE OTHER SSNACKS YOU WISH TO TAKE?

9.WHAT ARE THE STATIONARY PRODUCTS YOU WISH TO

HAVE IN OUR MINI STORE WHICH YOU HAVE A HIGH NEED

FOR THAT?

10.HOW YOU RECHARGE YOU MOBILE USING ONLINE OR

ORDINARY?THE WHICH SIM ARE YOU USING?

11.TELL YOUR SUGGESTIONS ABOUT THE PRODUCTS TO BE

INCLUDED IN OUR MINI STORE?


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CONCLUSION:

My conclusion on doing this marketing research is

that if it doing the business as per the research the

mini store can get a good profit and also

effectively satisfy the student needs.

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Marketing Research on Starting a Mini Store In