MARKETING RESEARCHONLINE SHOPPINGBY MOHIT CHAUHANNDIMFA (393)

OBJECTIVESTo find out reasons for changing trend of more online purchases by peopleTo find out average per person spend a year on online purchasesTo rate various existing market players in online business on various perspectives

SAMPLING PLANSAMPLE AREA: Model Town, G.T.B. NAGARSAMPLE SIZE: 100 personsSAMPLE SELECTION: Random, ConvenientSAMPLE DESIGN: Questionnaire

Chart1

31

22

32

15

Age Group of people

Age Group of people

31

22

32

15

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Age Group of people

Less than 25 years31

25-35 years22

36-45 years32

More than 45 years15

100

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Chart1

48

52

Distribution of Sample

Distribution of Sample

48

52

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Distribution of Sample

Males48

Females52

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Chart1

541-2 Times1-2 Times

353-5 Times3-5 Times

76-8 Times6-8 Times

4More than 8 TimesMore than 8 Times

Series 1

Column1

Column2

Frequency of purchases per month

54

35

7

4

Sheet1

Series 1Column1Column2

1-2 Times54

3-5 Times35

6-8 Times7

More than 8 Times4

100

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PRODUCTS PURCHASED

Chart1

42ClothingClothing

33Books & NovelsBooks & Novels

7Mobile PhoneMobile Phone

13TravelTravel

16CosmeticsCosmetics

37AccessoriesAccessories

35Toys & Gift itemsToys & Gift items

24Home & livingHome & living

21Audio & Home EntertainmentAudio & Home Entertainment

15Camera & opticsCamera & optics

5Data StorageData Storage

Series 1

Column1

Column2

Sheet1

Series 1Column1Column2

Clothing42

Books & Novels33

Mobile Phone7

Travel13

Cosmetics16

Accessories37

Toys & Gift items35

Home & living24

Audio & Home Entertainment21

Camera & optics15

Data Storage5

IMPORTANT FACTORS

Chart1

35Huge VarietyHuge Variety

46Busy SchdueleBusy Schduele

76Low priceLow price

57ConvenienceConvenience

25Product InformationProduct Information

30Increasing ReliabilityIncreasing Reliability

12One stop shopOne stop shop

19Attractive OffersAttractive Offers

45Product DeliveryProduct Delivery

14Purchasing Limited ProdutsPurchasing Limited Produts

25User InterfaceUser Interface

Series 1

Column1

Column2

Sheet1

Series 1Column1Column2

Huge Variety35

Busy Schduele46

Low price76

Convenience57

Product Information25

Increasing Reliability30

One stop shop12

Attractive Offers19

Product Delivery45

Purchasing Limited Produts14

User Interface25

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27

34

23

16

PER YEAR EXPENDITURE

PER YEAR EXPENDITURE

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PER YEAR EXPENDITURE

Below 5000 Rupees27

5000- 1000034

10000-1500023

More than 15000 Rupees16

100

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USER INTERFACEPRICE SATISFACTIONVARIETYHOME DELIVERY SERVICESRELIABILITYCUSTOMER SUPPORTDEALS & OFFERS

JABONG22192222202019

MYNTRA17151815191616

SNAP DEAL16171616151520

AMAZON12211113111411

E-bay15131414141719

FLIPKART18151920211815

Sheet1

JABONG

MYNTRA

SNAP DEAL

AMAZON

E-bay

FLIPKART

RATINGS ON BASIS OF USER INTERFACE

Chart1

8FLIPKARTFLIPKART

5E-BAYE-BAY

4AMAZONAMAZON

6SNAP DEALSNAP DEAL

7MYNTRAMYNTRA

9JABONGJABONG

Series 1

Column1

Column2

Sheet1

Series 1Column1Column2

FLIPKART8

E-BAY5

AMAZON4

SNAP DEAL6

MYNTRA7

JABONG9

To resize chart data range, drag lower right corner of range.

39

RATINGS ON BASIS OF PRICE SATISFACTION

Chart1

15FLIPKARTFLIPKART

13E-BAYE-BAY

21AMAZONAMAZON

17SNAP DEALSNAP DEAL

15MYNTRAMYNTRA

19JABONGJABONG

Series 1

Column1

Column2

Sheet1

Series 1Column1Column2

FLIPKART15

E-BAY13

AMAZON21

SNAP DEAL17

MYNTRA15

JABONG19

To resize chart data range, drag lower right corner of range.

100

RATINGS ON BASIS OF PRODUCTS VARIETY

Chart1

19FLIPKARTFLIPKART

14E-BAYE-BAY

11AMAZONAMAZON

16SNAP DEALSNAP DEAL

18MYNTRAMYNTRA

22JABONGJABONG

Series 1

Series 2

Series 3

Sheet1

Series 1Series 2Series 3

FLIPKART19

E-BAY14

AMAZON11

SNAP DEAL16

MYNTRA18

JABONG22

To resize chart data range, drag lower right corner of range.

100

RATINGS ON BASIS OF HOME DELIVERY SERVICES

Chart1

20FLIPKARTFLIPKART

14E-BAYE-BAY

13AMAZONAMAZON

16SNAP DEALSNAP DEAL

15MYNTRAMYNTRA

22JABONGJABONG

Series 1

Series 2

Series 3

Sheet1

Series 1Series 2Series 3

FLIPKART20

E-BAY14

AMAZON13

SNAP DEAL16

MYNTRA15

JABONG22

To resize chart data range, drag lower right corner of range.

100

RATINGS ON BASIS OF RELIABILITY

Chart1

21FLIPKARTFLIPKART

14E-BAYE-BAY

11AMAZONAMAZON

15SNAP DEALSNAP DEAL

19MYNTRAMYNTRA

20JABONGJABONG

Series 1

Series 2

Series 3

Sheet1

Series 1Series 2Series 3

FLIPKART21

E-BAY14

AMAZON11

SNAP DEAL15

MYNTRA19

JABONG20

To resize chart data range, drag lower right corner of range.

100

RATINGS ON BASIS OF CUSTOMER SUPPORT

Chart1

18FLIPKARTFLIPKART

17E-BAYE-BAY

14AMAZONAMAZON

15SNAP DEALSNAP DEAL

16MYNTRAMYNTRA

20JABONGJABONG

Series 1

Series 2

Series 3

Sheet1

Series 1Series 2Series 3

FLIPKART18

E-BAY17

AMAZON14

SNAP DEAL15

MYNTRA16

JABONG20

To resize chart data range, drag lower right corner of range.

100

RATINGS ON BASIS OF VARIOUS DEALS & OFFERS

Chart1

15FLIPKARTFLIPKART

19E-BAYE-BAY

11AMAZONAMAZON

20SNAP DEALSNAP DEAL

16MYNTRAMYNTRA

19JABONGJABONG

Series 1

Column1

Column2

Sheet1

Series 1Column1Column2

FLIPKART15

E-BAY19

AMAZON11

SNAP DEAL20

MYNTRA16

JABONG19

To resize chart data range, drag lower right corner of range.

100

THANK YOU