Objective

• Interview six global Japanese companies about their international marketing strategies and how they have adapted to meet Western consumers, but at the same time keeping their Japanese traditions.

• Afterwards, compare and contrast their strategies to that of global companies of the United States, such as Coca-Cola and Proctor & Gamble.

Companies• Hakuhodo Ad Agency- the 2nd largest advertisement agency in Japan with

partnerships in India, France, England, Korea, Thailand, China and the United States.

• Nissin Foods- Nissin Foods has 21,900 employees and a net sale of over 3.2 billion per year. They also operate 29 plants in 11 countries. In 1971, they invented the Cup Noodle, which was a revolutionary invention that allowed the noodles to be cooked, served, and packaged in the same container.

• Pure Blue Japan- A clothing line that specializes in blue jeans that uses pure Indigo dye. Pure Blue Japan sells their products in Japan, Korea, Hong Kong, and the United States.

• Sapporo Beer- The oldest beer brand in Japan. Sapporo Beer is sold world-wide and has breweries stationed throughout the world as well.

• BAPE- Clothing stores located in Hong Kong, London, New York, Taipei, Paris, Shanghai, Seoul, and Singapore. The company also operates hair salons and cafes. The company promotes a type of lifestyle and is currently being promoted by many hip-hop artists including Kanye West

• Hotel Miyako- The largest hotel in Kyoto, Japan. Has housed many political leaders throughout the world while visiting Japan.

Before my interview with Nissin Foods, taking a picture with their revolutionary Cup Noodle

At Nissin Foods with Tomokazu Yasuda (Deputy General Manager), Professor Matsuda (Knox College), and Munehrio Endo

(Assistant Manager)

At BAPE Industries with Tatsuro Iha and Masashi Kamebuchi, Professor Matsuda and Myself. Both BAPE employees are with the Sales

Department and are on each end.

Interviewing Harry Sakai (General Manager of Sales) and Takafumi Nakagawa (Deputy Manager of Sales) of Sapporo International

At Miyako Hotel in Kyoto with one of their Public Relations Representative

With Akane Kato (Marketing Planner), Taketoshi Nishihara (Supervisor), and Jin Shimada (Strategic Planning Director) of Hakuhodo Inc.