Marketing Segmentation Content

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  • 8/22/2019 Marketing Segmentation Content

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    Marketing Segmentation Content

    Installing and Administering Segmentation andList Generation

    Installation Guidelines for the Marketing ModuleAbout Mapping Segmentation MetadataSetting Up Marketing Module Parameters in Oracle BI

    Verifying Database Privileges for the Marketing ModuleSetting Permissions for Marketing Server GroupsAdministering Configuration Keys for the Marketing ModuleManaging Marketing JobsManaging Cache in the Marketing Jobs ConsoleManaging Marketing Defaults

    SOAP Calls for MarketingdeleteResultSet MethodgetCounts MethodprepareCache MethodpurgeCache MethodsaveResultSet MethodwriteListFiles MethodgetPromptedColumns Method

    Designing Marketing List FormatsAcceptable Characters in Marketing Configuration Entries

    About Designing Marketing List FormatsDesigning Marketing List FormatsList Format Column Properties and Formatting Options

    Editing the Layout of Column ContentsPreviewing a Marketing List FormatAdding Marketing List Format Headers and FootersOptions for Marketing List Formats

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    Configuring Marketing Module MetadataAbout Marketing Segmentation Metadata

    Terminology Used for Marketing MetadataSetting Up Marketing Segmentation Metadata

    Create Segmentation Catalogs for Physical Star SchemasAssign an Implicit Fact in the Segmentation Presentation Catalog Property Creating Target Levels and Adding Segmentation CatalogsAbout Setting Up Cache for Target LevelsSetting Up Cache for Target LevelsEnable Sampling for the Target LevelSetting Up Saved Result Sets for Target LevelsSetting Up the Marketing List CatalogsSetting Up Conforming Dimension LinksSetting Up Marketing Qualified List ItemsControlling Marketing Vendor List Query Details

    Using Marketing Segments and Segment TreesAbout the Segment Designer

    Creating Segments in Segment DesignerAdding Criteria Blocks to SegmentsSaving Result Sets for Marketing SegmentsSegment Advanced Options

    About Segment Tree DesignerCreating and Editing Segment Trees

    Splitting Segments or BranchesConstraining List Data for a Segment TreeAdding or Removing Constraints to the Eligible AudienceSegment Tree Advanced Options

    About Prompted SegmentationScenario for Using Simple Prompted SegmentationScenario for Using Prompted Segmentation for Nested and Eligible Audience Segments

    Manage Marketing Contact Planning RulesAbout Contact Planning RulesCreating, Modifying, and Deleting Contact Planning Rule Categories and Types Applying Contact Planning Rules to SegmentsApplying Contact Planning Rules to Segment TreesExecuting Contact Planning Rules