MARKETINGSERVICES

SP+ Marketing Services provides clients a superior front-end marketing

engine to drive additional traffic and revenue to their parking facilities. Led

by a team of experienced marketing professionals, SP+ Marketing Services

is committed to keeping our clients at the forefront of digital marketing.

With an in-depth knowledge of both new and traditional marketing, we

develop creative marketing campaigns that engage customers, facilitate

online sales and increase repeat business.

www.spplus.com/MarketingServices

MARKETING

SERVICES

Mobile Apps and Websites

Our mobile apps and optimized mobile websites take our web-based applications and enhance them with mobile capabilities to deliver a customized on-the-go consumer experience.

> GPS-based parking locator > Parking address search > “Take Me There” directions > Text ahead car retrieval > Parking reminders > Online reservations

SP+ and Client Websites

SP+ branded city websites offer clients a unique platform for marketing their facilities. In addition, SP+ develops custom parking guides designed exclusively for individual clients. Each site delivers an enhanced consumer experience to increase parking sales.

> Daily and monthly parking > Special parking offers > Detail location pages > Attractions and events pages > Custom content > Online reservations

www.spplus.com/MarketingServices

Multi-Platform MarketingSP+ provides clients enhanced access to consumers by promoting their facilities through the latest in online and mobile technologies.

www.spplus.com/MarketingServices

Search Marketing

We leverage the latest in organic, paid and local search marketing to maximize search traffic and click-through rates, increase site visits and drive incremental business to clients’ locations.

> Search engine optimization > Paid search campaigns > Local search listing > Extensive keyword analysis

Social Media Campaigns

SP+ marketing professionals have experience in developing and managing social media campaigns, and will assist clients in utilizing this increasingly popular consumer channel.

> Facebook > Twitter > LinkedIn

Email Marketing

We help clients stay connected to their parking customers through email communications that provide a vehicle for ongoing dialog and promotion.

> Direct-to-consumer programs > Event and offer promotions > Enhanced consumer relationships > Brand visibility and awareness

www.spplus.com/MarketingServices

Technology Integration

We consider technology to be a business enabler, and leverage it in every aspect of our operations. Our technology resources bring added value to clients’ businesses, allowing them to respond to today’s rapidly changing environment.

> Online reservations and electronic payment > Mobile platform > Integrated security technology > Custom client portals > Data analytics

Online Sales Support

For many parkers, knowing they have a parking spot waiting for them when they reach their destination is a comforting thought. Our online purchase systems make it easy for customers to pre-pay for parking and shuttle bus seating.

> Convenient online pre-payment > Real-time inventory management and pricing > Location equipment integration > Customer service support

Expanded Sales Distribution

Developing a multi-channel sales strategy can be a key component in maximizing revenue. Through a careful analysis of the local market, area competition and sales channel options, we implement a diverse distribution strategy that uses internal capabilities and external marketing partners.

> SP+ branded channels > Custom parking guides > Client channels > Generic parking websites > Third party marketing companies > Special offer websites

Learn More About SP+ Marketing Services

We are continuously evaluating the latest technologies to improve our services, efficiency, productivity and client expertise.

Please visit our website for more information on our complete line of services.

www.spplus.com/MarketingServices

SP Plus Corporation 200 East Randolph Street

Suite 7700Chicago, IL 60601

Marketing@spplus.com

Marketing

services

www.spplus.com/MarketingServices