External Marketing (Addition) Internal Marketing (Multiplier)

OnlineWebsite• See 10 commandments webinar – convert

visitors to enquiries• Mobile, fast loading• Contact forms – generate email

• SEO• PPC (Adwords, FB)• Social

Directory Listings• Yelp, WOMO, dentist.com.au, Australian Health

Directory• Start Local, True Local, 4 Square

Google Places• Claim listing• Google reviews

Email• Email database with newsletter, special

occasion (e.g. birthday), promos (e.g. dental

Social Media• Content distribution

OfflineShop• Posters, Tx brochures, practice brochure, photo

Street• Signage• A Frame• Car signage

Suburb• Outdoor advertising – street signage, buses, bus

shelter, billboards• Local paper / magazine• TV/Radio• Community- School newsletter, Chamber of

commerce, chemist calendar, meetup.com, BNI, Sponsorships, Partnerships, Counters of public places, Bulletin boards

Retention• Build loyalty and trust• Build value• Build community• Build relationships• Recall System• White teeth for life• Patient appreciation events

Reactivation• Reactivate warmest first• • Follow up incomplete treatment

Recruitment• Asking for referrals (ESAR)• Using the phone to multiple the booking• White teeth for life• Practice ambassadors

Marketing SnapshotTM

External Marketing (Addition) Internal Marketing (Multiplier)

OnlineWebsite• See 10 commandments webinar – convert

visitors to enquiries• Mobile, fast loading• Contact forms – generate email

• SEO• PPC (Adwords, FB)• Social

Directory Listings• Yelp, WOMO, dentist.com.au, Australian Health

Directory• Start Local, True Local, 4 Square

Google Places• Claim listing• Google reviews

Email• Email database with newsletter, special

occasion (e.g. birthday), promos (e.g. dental

Social Media• Content distribution

OfflineShop• Posters, Tx brochures, practice brochure, photo

Street• Signage• A Frame• Car signage

Suburb• Outdoor advertising – street signage, buses, bus

shelter, billboards• Local paper / magazine• TV/Radio• Community- School newsletter, Chamber of

commerce, chemist calendar, meetup.com, BNI, Sponsorships, Partnerships, Counters of public places, Bulletin boards

Retention• Build loyalty and trust• Build value• Build community• Build relationships• Recall System• White teeth for life• Patient appreciation events

Reactivation• Reactivate warmest first• • Follow up incomplete treatment

Recruitment• Asking for referrals (ESAR)• Using the phone to multiple the booking• White teeth for life• Practice ambassadors

Marketing SnapshotTM

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