1. Marketing SUNOPUTTINGIN A COMPETITIVE POSITION IN THE COLLEGE MARKETPLACE

2. Whats the story?
Todays higher education marketplace is much more aggressive than ever.
Enrollment and retention issues have made it necessary for colleges and universities to change their marketing strategies.Even some of the most recognized institutions have changed their brands by way of new logos and slogans, in particular.
Recognizing the urgency of our situation, SUNO Public Relations has taken aggressive steps to refresh the SUNO image.
3. What is a brand?
A brand is the impression that an organization or business makes on its customers or prospective customers.
A brand is primarily expressed through an organizations logo, packaging, slogan and other images as well as collateral materials such as letterhead, business cards and brochures.The brand can be promoted by way of public relations and advertising as well as customer service.
Remember that the customer sees your brand even when you are not actively selling your product or service.
4.
Why rebrand SUNO?

Noel-Levitz Recommendations:Continue to define and market image/brand of SUNO and value of the SUNO degree.

Maintain consistency of marketing images, family look, value, etc. across all units and in all media.

Goal IV of the Strategic Plan:Establish and maintain uniqueness and competitive advantages in the higher education arena.

5. With upcoming admissions criteria and development of the Lake Campus, SUNO will attract new customers.New customers means WE NEED A FRESH LOOK!