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Marketing the Product

Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

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Page 1: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Marketing the Product

Page 2: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

BassBoy®

Product Revolutionary to Market•Able to play the A and E strings and separate them so each can be heard

•Adds a full bass sound to the guitar and makes guitar complete instrument

•One guitarist can sound like a band with both rhythm and bass

•Pickups being made for the most popular guitars – Acoustic and Electric

Page 3: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Target MarketProfessional and semi-professional guitar players who perform on a professional basis or are super avid guitar enthusiasts

Page 4: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Competition

Although there is competition in the marketplace at the moment, none of the current manufacturers of guitar accessories have built such a product with this complete capacity.

There are pedals and other equipment on the market but nothing matches our sound.

We expect to have competition in the future with other companies putting something out comparable

Page 5: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Needs•Webpage with audio and video connected to Youtube

•Paypal

•Emails

•Advertising in Guitar Magazine

•Press Releases

•Newspaper articles

•Patents

Page 6: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Getting the Word Out!Press Releases onlinePress Releases online

Guitarstuff.comGuitarstuff.com accepts press releases

Vintage Guitar MagazineVintage Guitar Magazine

Acoustic GuitarAcoustic Guitar

Fingerstyle GuitarFingerstyle Guitar – Have survey of readers and rates

Guitar PlayerGuitar Player -contacted

Modern Guitar MagazineModern Guitar Magazine need to be contacted for news at [email protected]

Emailed Alloutguitar.comAlloutguitar.com

Free Press Release.comFree Press Release.com

OpenPR.comOpenPR.com

Newswiretoday.comNewswiretoday.com

Submitexpress.comSubmitexpress.com

Page 7: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Getting the Word Out!Press Releases to New Haven Advocate and Hartford Advocate

Newpaper articles with New Haven Register, The Hartford Courant

Youtube

MySpace Page

Show off product to local guitarists

Performances using BassBoy®

Getting names of young people to come and use the BassBoy® to show us what they can do with it

Page 8: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

PromotionsLocal guitar contest for videos to see what young people can do with BassBoy®

Contest online in future for videos to see what other people are doing with BassBoy®

Page 9: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

Outlook

-500

0

500

1000

1500

2000

2500

3000

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

CostsSalesProfit

Each sale will be more than one unit with averages ROI $350

Page 10: Marketing the Product. BassBoy® Product Revolutionary to Market Able to play the A and E strings and separate them so each can be heard Adds a full bass

ConclusionIt is expected that the 1st quarter sales will just be paying the costs to put out BassBoy® but with customer interaction Alllive Sound will work to bring more products in the market based on customer wants and needs as time progresses.