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Marketing the Product
BassBoy®
Product Revolutionary to Market•Able to play the A and E strings and separate them so each can be heard
•Adds a full bass sound to the guitar and makes guitar complete instrument
•One guitarist can sound like a band with both rhythm and bass
•Pickups being made for the most popular guitars – Acoustic and Electric
Target MarketProfessional and semi-professional guitar players who perform on a professional basis or are super avid guitar enthusiasts
Competition
Although there is competition in the marketplace at the moment, none of the current manufacturers of guitar accessories have built such a product with this complete capacity.
There are pedals and other equipment on the market but nothing matches our sound.
We expect to have competition in the future with other companies putting something out comparable
Needs•Webpage with audio and video connected to Youtube
•Paypal
•Emails
•Advertising in Guitar Magazine
•Press Releases
•Newspaper articles
•Patents
Getting the Word Out!Press Releases onlinePress Releases online
Guitarstuff.comGuitarstuff.com accepts press releases
Vintage Guitar MagazineVintage Guitar Magazine
Acoustic GuitarAcoustic Guitar
Fingerstyle GuitarFingerstyle Guitar – Have survey of readers and rates
Guitar PlayerGuitar Player -contacted
Modern Guitar MagazineModern Guitar Magazine need to be contacted for news at [email protected]
Emailed Alloutguitar.comAlloutguitar.com
Free Press Release.comFree Press Release.com
OpenPR.comOpenPR.com
Newswiretoday.comNewswiretoday.com
Submitexpress.comSubmitexpress.com
Getting the Word Out!Press Releases to New Haven Advocate and Hartford Advocate
Newpaper articles with New Haven Register, The Hartford Courant
Youtube
MySpace Page
Show off product to local guitarists
Performances using BassBoy®
Getting names of young people to come and use the BassBoy® to show us what they can do with it
PromotionsLocal guitar contest for videos to see what young people can do with BassBoy®
Contest online in future for videos to see what other people are doing with BassBoy®
Outlook
-500
0
500
1000
1500
2000
2500
3000
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
CostsSalesProfit
Each sale will be more than one unit with averages ROI $350
ConclusionIt is expected that the 1st quarter sales will just be paying the costs to put out BassBoy® but with customer interaction Alllive Sound will work to bring more products in the market based on customer wants and needs as time progresses.