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Marketing Time Magazine is an exclusive English marketing magazine publication for both men and women marketers. The magazine was launched October 2011 and aims to provide marketing professionals with a superior level of business intelligence about direct marketing through complete case studies of successful strategies and original research on critical marketplace issues.
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first editionEgypt November, 2011 Marketing industry issues
Monthly Magazine FIRST EDITION
MT MARKETING TIMES® THINK “ TOMORROW ”
THINK “BACK TO SCHOOL” EXPERIENTIAL MARKETINGCHANNELS
MARKETING TERMINOLOGIES
Promo Art Agency 27 Makram Ebied St., +2 02 2270 6499
+2 02 2287 3032, +2 0111 [email protected]
Helps brands to grow Full Direct Marketing Solutions
creative, media, production
9B abu el feda St., Zamalek, Cairo t. 02 273 67 880 - m. 010 00 188 160
We dreaming of bringing to live a magazine that focusing on the marketing trends, issues and discussion with a special focus on the experiential marketing industry as it’s consider as a growing channels for marketers to achieve different objectives away from the traditional marketing tools.
We are trying to highlight the need and solutions in one place by giving our readers the space for 2 way commu-nications giving them the opportunity to express their selves and share interesting topics and experience with others and build a professional network.Every edition will help the marketers to plan for the next months with some guides and advices from experts.
Continues developing is our way of life and the sky is our limits of thinking For now simply enjoy our edition zero and start to participate
Tarek Radwan Marketing Manager
We accept everything new, if you a value topic for marketers, event, ideas, articles, feedback and discussions
emails us [email protected]
THIS PUBLICATION IS NOT FOR SALE.
©is produced by Promo Art Agency for direct marketing solutions
27th Makram Ebied, 9th Floor Tel: +2 02 22706499
the Team
Nermin Barakat Marketing executive Engy Abbas Marketing AssistantMo’men Mokhtar Art DirectorMahmoud Hanafy DesignerDyaa El Dien IT manager
for advertising [email protected]
There’re numerous de�nitions for the experiential marketing, and here we’ll show the most accurate de�nitions each edition.
Is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea?
The name experiential marketing is relatively new however the fundamental concepts behind it are not. For decades activity such as �eld marketing, customer service, special events, product promotions, PR stunts and the like have engaged consumers and the public emotionally. However what has happened recently is the specialization of taking the fundamental concept of creating
connection through a designed emotive experience.It appears to me that there may be a number of interpretations out there, and one wonders if it is even possible for everyone involved in experiential marketing to be here on the same page as to this fundamental issue. Wouldn't it be wonderful to come away from this topic with both a detailed description and a benchmark answer that have wide consensus amongst the professionals?
Please send us your opinions and it will be published by your name in each edition to share it among professionals, please send your name, Job Title, and your Photos with your posts on
What’s meant by the“Experiential marketing”?
WHAT CAN EXPERIENTIAL MARKETING BE USED FOR?
We think the majority of marketers believed "experiential marketing builds customer relationships for the long term". They also agreed that it generates sales and leads in the short term, increases awareness of the product, drives word of mouth and can align internal audiences with business goals. Experiential marketing can be used successfully to:Build relationshipsRaise awarenessIncrease loyaltyEstablish relevanceEncourage interaction and product trialCreate memoriesStimulate positive word of mouth Change the mind of dissatis�ed customersCreate product desireVerify the target audienceIncrease return on marketing investment
PROMOART NEWS
BAJAJ TEST DRIVE
“GHABBOUR” Aimed By This Campaign To; Create Awareness Towards The New Bajaj Motorcycle (Boxer) Amongst The Target Customer Segments Mainly C- & D+ Social Groups, Drive Target Customers From Chinese Motorcycles To Bajaj, To Emphasize The Quality Variance Between Chinese & Bajaj Cycles And To Enter New Geographical Markets That Haven’t Been Approached Previously To Create Bajaj Brand Knowl-edge.
The Solution Was To Execute A Road Show Campaign Covered Delta Region Which Mainly Fayoum, Mino�a, And SharkiaThe Campaign Targeted Microbus Stations & Services
Stations And Public Square With A Road Show Car That Display The “Bajaj” On A Truck As A Star, Car Ushers Was Talking To The Target Public And Invite Them To Do A Test Drive, Test Drive Was Run At Youth Center That Equipped With All Tools Such Registration Tent, Drive Lap, Café That O�er A Free Drinks And So
As A Result Of All The Above, The Campaign Succeeded In Attracting Over 12000 Viewers In The Targeted Areas , Also Over 4000 Person Attended And Did The Test Drive
invitation Launching on the marketCommunity EventMeet other professional marketers
November 19th, 2011
For invitation & Details please callMs. Hadeer Shahin 02 2270 64799- 01110053255
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MARKETINGTERMINOLOGIES
BRANDING GLOSSARYBrand A brand is a mixture of attributes, tangible and intangible, symbolized in a trademark, which,if managed properly, creates value and in�uence.
Brand Architecture How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system:1- Monolithic: where the corporate name is used on all products and services o�ered by the company.2- Endorsed: where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement3- Freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market.
Brand Associations The feelings, beliefs and knowledge that consumers (customers) have about brands. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of di�erentiation.
Brand Commitment The degree to which a customer is committed to a given brand in that they are likely to re-purchase/re-use in the future. The level of commitment indicates the degree to which a brand's customer franchise is protected form competitors.
Brand Earnings The share of a brand-owning business's cash �ow that can be attributed to the brand alone.
Brand EquityThe sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, those results in personal commitment to and demand for the brand; these di�erentiating thoughts and feelings make the brand valued and valuable.
Brand EquityProtection Is the implementation of strategies to reduce risk and liability from the e�ects attributable to counterfeiting, diversion, tampering and theft so that the di�erentiating thoughts and feelings about the brand are maintained and remain valued and valuable.
Brand EssenceThe brand's promise expressed in the simplest, most single-minded terms. Mercedes = Status & resale value – BMW = Luxury The most powerful brand essences are rooted in a fundamental customer need.
Brand ExperienceThe means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth. Strong brands arise from consistent experiences which combine to form a clear, di�erentiated overall brand experience.
Sahar Nazmy (MBA)Business Consultant
Edara Co-euromonitor International PLC UK
Universities Activation Visiting the universities is the best way to reach 17:22 years old, your brand presence inside such universities will generate for your brand the required emotional engagement, gaining brand recognition through interac-tive experiences as well as generating the su�cient word-of-mouth, as a result, it will help you to achieve brand objectives after and during the activation. Your interaction with students could be through a booth, lectures, employment fairs, free sampling and inter-nal branding. Your brand could reach di�erent target segment through 1. Private universities 2. Public & governmental universities at Cairo, Delta & Upper Egypt universities
we are ready to o�er you these services at the best market price and the maximum bene�ts guaranteed. In order to know more about our credential you can visit our website www.promoartagency.com
THE BEST MARKETING CHANNELS DURING Q4,Schools Activation
Look no further. there are lots of ways you can attract back to school shoppers to your products and services and increase your back to school sales. Back to school sales are a tradition now and can work well for you if you sell products that are obviously school related. Heavily advertising and activating your back to school brands in that critical period is a natural marketing activity for you if brand are obviously relatedMarketing ideas for a back to school tie-in brands tried many activities with di�erent schools students & parents approaches such activities was giving them a strong step forward to gain more market share, from years to years marketing processional preferred schools activation as priorities during the last
quarter , and we also as a marketing agency can help to �nd appropriate way to do a successful back to school activation, one of the following can perfectly �t your brand such as:
1. Arranging for factory visits2. Visiting schools with planned activities 3. Participating on fun days, Prom events, Etc… 4. Organizing schools competitions
We specialize in providing Experiential marketing activities inside schools and related shopper’ markets.
Be the face of the magazine next monthLet the other experts in the industry hear from you, reading your analysis for the current marketing issues and your expectation about the future, advice new and small business how to bring a strong start for the new business, you should have a proved records and history to add value on the discussion. an interview with you will be so interesting for us.Send us now your interest to be the magazine face on [email protected] (Subject: Face of the month), you have to send your name, title, company, phone contacts
Marketing Quote:Today you have to run faster to stay in place. Kotler Do you like to have your own quotes? Send us your owns quotes, marketing believes now and share it with other marketers Send us on [email protected] (Subject: Quote), you have to send your name, title, company
Coming discussion:Next issues will focus on your expectation about 2012 and is decrease OR increase will a�ect on market 2012 ? it is all about the 2012 marketing strategy.
Send us on [email protected](Subject: Next discussion), you have to send your name, title, company