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Marketing to MillennialsYes, It’s Possible!
Jennifer SaxtonFounder & CEO
Tot Squad
Lorne Fisher, CFECEO/Managing Partner
Fish Consulting
Erin ScheelCommunity Manager
College Pro
Galen WelschFounder
Jibu
Key Takeaways
• Don’t market to Millennials – engage them
• Adapt brand messaging to suit them and their interests
• Be authentic and unselfish
• Technology is critical to communicate
• Despite all, you still need to be seen as “cool”
Who Are Millennials?
• Care more about experiences vs. “things”
• Desire for authenticity
• Seeking a clear value proposition
• Want personal connections with brands
• Medium/vehicle neutral – not just one way to engage
How they consume information
Ways to Engage
• Social media central to engagement
• Create Instagram worthy moments
• Organic reach better than “partnerships”
• Barter with any and all businesses
• Use authentic voices
• Branding is critically important
Erin ScheelCommunity Manager
ORGANIC
PAID
Galen WelschFounder
PURE WATERPERFECT PRICE
Jennifer SaxtonFounder & CEO
Key Takeaways
• Don’t market to Millennials – engage them
• Adapt brand messaging to suit them and their interests
• Be authentic and unselfish
• Technology is critical to communicate
• Despite all, you still need to be seen as “cool”
Thank You! Jennifer SaxtonFounder & CEO
Lorne Fisher, CFECEO/Managing Partner
Fish [email protected]
Erin ScheelCommunity Manager
College [email protected]
Galen WelschFounder
![How Millennials Reshape - Calla Financial...engage them if a better one comes along “ [7] Gallup, “How Millennials Want to Work and Live” , Gallup.com, 2016 [20] O’Connell](https://img.pdfslide.net/doc/110x75/5f345f5eeeb5f305c479ef34/how-millennials-reshape-calla-financial-engage-them-if-a-better-one-comes.jpg)
