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MARKETING TO MILLENNIALS
MILLENNIALS
Who Are They?
• A.K.A. GenY/iPad Generation • Born between 1981-1997 • Raised in dual income or single parent households • Financially Cautious – anxious about money but
aspire to be responsible with it • Tech Savvy • Community Minded/Service Oriented
MILLENNIALS
What Do They Believe?
• Integrity: Looking for businesses who have values which are close to their own.
• Genuine: They expect transparency and don’t tolerate phonies.
• Supporting the Common Good: They are optimistic and believe in the possibilities that come with change.
MARKET TO THEIR BELIEFS • Publicize your corporate values
MARKET TO THEIR BELIEFS • Publicize your corporate values • Be open about your bank, your products and
services. What you see is what you get mentality
MARKET TO THEIR BELIEFS • Publicize your corporate values • Be open about your bank, your products and
services. What you see is what you get mentality • Communicate your global & community outreach
efforts
MILLENNIALS
How Do They Make Purchasing Decisions?
• Recommendations from friends and peers • Social Media • Online reviews • User generated content on websites
MARKET WHERE THEY DECIDE • Implement a referral program for your existing
customers
MARKET WHERE THEY DECIDE • Implement a referral program for your existing
customers • Promote the life stage benefits your products
provide
MARKET WHERE THEY DECIDE
• Implement a referral program for your existing customers
• Promote the life stage benefits your products provide
• Ask for, capture and use customer reviews/comments
MARKETING TO MILLENNIALS
APPEAL TO THEIR LIFE STAGES AND PROVIDE SOLUTIONS
FOR THEIR STRUGGLES
• 70% of Millennial students graduate with an average loan debt of $28,950
• 70% of Millennial students graduate with an average loan debt of $28,950
• Average VantageScore of 625
• 70% of Millennial students graduate with an average loan debt of $28,950
• Average VantageScore of 625 • Starting families
• 70% of Millennial students graduate with an average loan debt of $28,950
• Average VantageScore of 625 • Starting families • On the path to Homeownership
MARKETING PLATFORMS
• Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis
Website/Apps Must Be Optimized For Mobile
• Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis
• Most internet use/research is done on a smart device
Website/Apps Must Be Optimized For Mobile
• Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis
• Most internet use/research is done on a smart device • They expect the experience to be the same across all
channels
Website/Apps Must Be Optimized For Mobile
• Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest
Social Media
• Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest
• Create goals and strategies BEFORE posting
Social Media
• Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest
• Create goals and strategies BEFORE posting • Hyper-target content: re-marketing, look alike
audiences
Social Media
• They accept that some types of personal information will be collected and are willing to supply addresses IF that means they will receive relevant offers & information
Email and Snail Mail
• They accept that some types of personal information will be collected and are willing to supply addresses IF that means they will receive relevant offers & information
• Email: Email blast will likely be ignored unless they are already a customer.
Email and Snail Mail