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Jeanne Sutherland Phone: 916 220 9334 Jeanne Sutherland Associate / Licensee DRE License # 01838951 Phone: Fax: EMail: 9162209334 9162374477 [email protected]

Marketing Tools Guidant Realty

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Page 1: Marketing Tools Guidant Realty

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 2: Marketing Tools Guidant Realty

PRIMARY GOAL: Timely notification of neighborhood PRIMARY GOAL: Timely notification of neighborhood home activity to keep listing competitively positioned

HIGHLIGHTS:

Receive daily updates on neighborhood activity

Become immediately aware of new competitive Become immediately aware of new competitive listings

See price changes and status changes

S h i h h ll lSee at what price other homes actually close

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 3: Marketing Tools Guidant Realty

PRIMARY GOAL: Disseminate information through PRIMARY GOAL: Disseminate information through the most-commonly visited websites by home seekers

HIGHLIGHTS:

Realtor.com - #1 most-visited online

Yahoo Real Estate - #3 most-visited onlineYahoo Real Estate #3 most visited online

Zillow - #6 most-visited online

Trulia - #11 most-visited online

Google Base – Classifieds in largest search engine

Oodle – Search engine behind many online websites

Cyberhomes – New consumer search portalCyberhomes – New consumer search portal

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 4: Marketing Tools Guidant Realty

PRIMARY GOAL: Share information and grab the PRIMARY GOAL: Share information and grab the attention of drive-by visitors

HIGHLIGHTS:

Most common and impactful print media

Full color – presentation affects their impressionFull color presentation affects their impression

Multiple home photos

Primary picture of best home attribute

Best reaches visual information gatherers

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 5: Marketing Tools Guidant Realty

PRIMARY GOAL: Entice drive by visitors to stay and PRIMARY GOAL: Entice drive-by visitors to stay and visualize themselves in the neighborhood

HIGHLIGHTS:

Up to 5 minutes of audio about your home

Transmitted on AM frequencyTransmitted on AM frequency

Encourages prospects to park and visualize themselves in your neighborhood

H l li i “Whi h h h ?”Helps eliminate “Which house was that?”

Best reaches auditory information gatherers

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 6: Marketing Tools Guidant Realty

PRIMARY GOAL: Help viewers mentally put PRIMARY GOAL: Help viewers mentally put themselves in the home

HIGHLIGHTS:

180° ‐ 360° location spins

Full battery of still photos more than MLS will holdFull battery of still photos, more than MLS will hold

Spins of front, back, kitchen, and master areas at a minumum

3 i f ll id i f h i h ffi i 3 minute full video service for homes with sufficient property size and uniqueness to support it

Links posted on MLS listing and flyers

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 7: Marketing Tools Guidant Realty

PRIMARY GOAL: Immediate gratification for tech PRIMARY GOAL: Immediate gratification for tech users who expect it

HIGHLIGHTS:

Photos sent directly to cell phone users or email

Material more likely to be kept viewed again or Material more likely to be kept, viewed again, or shared with friends and family

Alternative inexhaustible supply if flyers are all taken or not allowed by local associationor not allowed by local association

Callers tracked for direct contact or future updates

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 8: Marketing Tools Guidant Realty

PRIMARY GOAL: Place written property highlights in PRIMARY GOAL: Place written property highlights in the hands of interested properties in a form that can easily be handed off

6 Bed / 4.5 Bath Fully Furnished! Dramatic Entry Cherry Cabinets

HIGHLIGHTS:

Basic information along with photo on the back of a b i d

Cherry Cabinets Gourmet Kitchen

Full Cinema Lounge

4441 Anatolia Drive, Rancho Cordova http://www.cyberview360.com/4441.asp

business card

Easy to carry

Includes link or reference to more information 2 Bed / 1 Bath

1100 sq ft Laminate Flooring

New Paint Large Yard

Updated Structure

Easy to hand to friends or contacts who think they might know a buyer who might be a fit

Provides a physical reminder to pass on the

Updated Structure

362 Circuit Drive, Roseville http://www.cyberview360.com/362.asp

Provides a physical reminder to pass on the information

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]

Page 9: Marketing Tools Guidant Realty

PRIMARY GOAL: Provide detailed and impactful PRIMARY GOAL: Provide detailed and impactful listing information for interested parties for later viewing

HIGHLIGHTS:

Custom CD (Virtual Tour) or DVD (Video Tour) specific to property

Includes print and photographic information

Easy to hand to friends or contacts who think they might know a buyer who might be a fitmight know a buyer who might be a fit

Helps viewers become more attached to home

Remains in circulation - not typically thrown away

Jeanne Sutherland Phone: 916 220 9334Jeanne SutherlandAssociate / LicenseeDRE License # 01838951

Phone:Fax:E‐Mail:

916‐220‐9334916‐237‐[email protected]