Marketing tools

New web sites

About the new web sites

Purpose- Increase brand awareness- Educate the target group

1. Why hearing products?2. In which situations?3. How does it work?

Target groupsPrimary End users and

relativesSecondary Professionals

About the new web sites

Available domains

• Com, se, us, de, dk and no• Extranet for distributors (.com, se, dk,

de, no)

New features…

Sound demo

Extranet

Extranet - How to register

1. Go to http://www.comfortaudio.com/register-user/

2. Fill out the password: comfort123

3. Fill out the form and click Register.

4. An auto generated password will be send to your e-mail.

Use this password to login on http://www.comfortaudio.com/extranet/

Developments 2012

• Sound demo• Videos• Test datas

Graphic Guidelines

Logotype and colors

On going marketing activities

On-going and recent activities

• Roll-out of Comfort Digisystem Receiver DT10

• Two prestige awards – Best New Product at

AudiologyNow!– Swedish Embedded Award

• Articles and PR in magazines• Newsletters

Marketing activities 2012

Marketing and sales support material

Market segment Material AvailableProduct launch Receiver DT10 Roll-out sales material available to order (extranet)

Next step sales support kit March-April

School Trifolder (eng) available to order

New “brochure” March

At Work New “brochure” June

CI and bone-anchored HA Trifolders – school & work (eng) available to order

Compatibility overview Available (extranet)

Technical information and sales material

successively during 2012