Marketing Trends for 2015

MEGAComm Conference

Dvir Reznik@dvirreznikdvir.reznik@gmail.com

Hi there

I’m 36 + 1 Lives in Ganey Tiqva MBA in Marketing Corporate tenure at IBM (2001-2009) Since 2009 at ‘Startup Nation’, as CMO/Advisor Speaker and lecturer

Five Marketing Trends for 2015

Content is (still) king, but…Enterprise communicationMobileStartups are filling the (IT) voidLet’s get personal

Content is (Still) KING

But…

Source: http://youtu.be/NJnP2wsgnoA

Story. Authenticity. Audience

Enterprise Communication

Email still needs fixing Bad for team work The rise of enterprise collaboration

#Slack

Mobile

Mobile is strongMobile will only get stronger

Think mobile first

Millennials are mobile-first (sometimes mobile-only)

Create mobile content that fits your new customers

Look into mobile usage data

Startups are Filling the (IT) Void

Startup culture – fast-paced world Eliminate bottlenecks Code-free mobile apps Data visualizations

Source: http://youtu.be/yY-HBW5CNcg

A/B Testing with Optimizely

Source: http://youtu.be/qNCcRtCwZ8I

Custom Apps for Businesses

Let’s get personal

Connect with your customer Not only virtual and online Webcasts, videos, events and meetups

Recap

Story. Authenticity. AudienceEnterprise communication is risingThink mobile firstDon’t wait for ITLet’s get personal

Questions?

dvir.reznik@gmail.com052-5799899