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Marketing Webinar
Welcome!
2012 Recruitment Campaign
Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 [email protected]
Karen R. Thompson Strategic Brand ManagerMarketing Communications/Brand 972-580-2273 [email protected]
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E-Blast Templates
Web Banners
Marketing Toolbox – Scouting.org/marketing
National Recruitment Campaign Page
Customizable Text Box
Brand on Demand
Membership Impact Department
We are available to assist councils with:• Membership analysis, reports, strategies and plans
• Training for staff and volunteers
• Direct Program development bringing Scouting to specific populations
• New-unit cultivation
Membership Impact Department Website
• Created to help in the areas of membership support for Volunteers and Executives
• www.scouting.org/membership
2012 recruitment resources
Recruitment PlanRecruitment Plan
• The BSA’s national recruiting URL
• Find a unit anywhere in the nation
BeAScout.org
BeAScout Resources
• Our biggest challenge is getting our units to update and maintain their pins.
BeAScout.org
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ResourcesResources
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Questions…
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Resources
• Marketing Hotline:
972-580-2239
• Marketing Toolbox:
www.scouting.org/marketing
• Membership Website:
www.scouting.org/membership
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Thank You!