Marketing you Property with United Country

MarketingYour

Property

Feel free to visit www.unitedcountry.com or call 1-800-999-1020.

Put the #1 website on your side.It’s no wonder the United Country® Real Estate website was voted #1 by a national survey of realtors.*

It consistently outperforms other local, regional and national real estate websites because we use a proprietary system unlike any other real estate company. Today, www.unitedcountry.com can log more than 900,000 visitors per month, intent on searching our thousands of listings for properties like yours. That’s more traffic than most other real estate sites of any kind, and the largest by far in rural real estate.

In fact, ours is the only real estate website with national search capabilities. Powerful software allows prospective buyers to easily search by town, county, state, region, United Country office—or any property feature you desire for all-encompassing national listings. Uniquely, our searches can be conducted by (but not limited to) the following:

Number of acresWater or mountain featuresHunting and fishing opportunitiesLivestockSpecial property featuresConventional home features

We also support more than 650 local office websites and drive specialty web traffic to many other sites such as American-Treasures.com, Small-Biz-Network.com, GolfPropertyUSA.com, SportsmansDream.net, “state name” realestate.net and PremierRanches.com. And we can upload your listing to other relevant websites such as those operated by Google, Trulia, US Lots, Antique Real Estate, Land and Farm, Progressive Farmer and Ducks Unlimited.

My Property Tracker, a United Country exclusive, allows prospective buyers to track specific properties or property types for changes in price or other selected features automatically.

*Realtors Land Institute, 2003


Catalogs that make history… and sales.In continuous publication since 1928, the United Country® Catalog is recognized today as the nation’s top publication for exposing country, lifestyle, recreational, small city and town properties to a national and international audience.

This full-color catalog is distributed to United Country Real Estate offices across America and to selected partners around the globe, providing a powerful showcase for both buyers and sellers. Every United Country office is represented, as is every type of property. Over the decades, the catalog has truly become legendary—the first issue is currently on display at the Smithsonian. Issues are eagerly awaited and regularly saved, with stories of buyers contacting

United Country from issues up to 10 years old.

United Country Real Estate Samplers, designed to supplement the national catalog, showcase properties in specific regions and are provided free of charge to prospective buyers.

Specialty property catalogs are designed to attract buyers looking for Premier, Historic, Mountain, Coastal and Waterfront properties.

These unique and powerful marketing tools are exclusive to United Country Real Estate offices and provide exposure for your properties to interested buyers across the country and around the world. While some companies rely solely on the web to promote properties, our enhanced web-and-catalog approach offers more options to provide proven results.

National advertising that lands more leads.If real estate value is determined by “location, location, location,” then real estate sales results are produced by “exposure, exposure, exposure.”

That’s what’s unique about what you get when you list with a United Country Real Estate agent. United Country is the only real estate company to consistently advertise your property, or properties like yours, in hundreds of newspapers nationwide. From the Wall Street Journal to the San Diego Union, the Seattle Times to the Miami Herald, we crisscross the United States to reach more than 90 million readers every week. The result: an unparalleled database of prospective buyers your agent can access to market your property.

We also reach millions of potential buyers through a large number of magazines that target the lifestyles of buyers who may be interested in your property. Whether buyers are searching for

a second home, interested in recreational property or looking for a smart investment, we’ve got them covered coast-to-coast.

In our ongoing search to uncover the best buying prospects for your listing, we even use the unique reach of cable TV channels. In the past, this has included the Outdoor Channel and other outdoor programming. We advertise on strategic websites, too, to target everything

from general country living to hunting and recreation. Many times we provide real estate searches directly from these strategic partner websites, exclusively exposing your listings to even more buyers.

More advertising options equals more exposure. And United Country exposes your property to potential buyers like no one else.


Targeted messages attract the right buyers.Wide-ranging national advertising and unsurpassed web traffic gives your property important exposure—and no one does it better than United Country® Real Estate. But we also use targeted marketing tools to zero in on, and keep track of, your most likely buyers.

For example, United Country maintains a confidential database of more than 250,000 interested buyers. One or more of them may just be waiting for a property like yours to come on the market. That means we may have multiple buyers identified before you even list your property for sale!

Our direct mail and email campaigns target messages to those who have shown interest in specific property

types, such as beachfront homes, mountain retreats, horse farms and many others. From specially formatted postcards to local area brochures, United Country offices utilize a wide variety of customizable marketing materials.

The overall result: more targeted messages that reach prospective buyers in more ways, giving your property more chances to sell.

Your satisfaction is our priority.At United Country Real Estate, we take pride in making your selling experience as satisfying as possible.

That means more than marketing your property properly to achieve the quickest sale at the best price. Your United Country agent is prepared to “go the extra mile” to ensure that you enjoy the responsive service we believe you deserve. From answering questions about preparing your property for sale to offering professional pricing advice, you can trust your United Country agent to be on your side from the first day forward.

In fact, we even back up our service promise after the sale. That’s when you’ll have the opportunity to participate in a follow-up survey designed to assess your level of satisfaction. It’s part of the way we remain accountable to you … and committed to your best interests.

Trust United Country® Real Estate to not only know the country, but to unite more buyers and sellers who love it.

By establishing strategic partnerships with organizations and publications that specialize in rural lifestyles, we reach more qualified buyers with your property listing. For example, United Country has partnered with Ducks Unlimited (DU), whose members have been exposed to United Country hunting or fishing properties through exclusive DU web property searches, DU magazine and Internet advertising and special events. United Country and DU can also help you better understand and utilize conservation programs to maximize your property value.

And last year alone, more than a half-million people traded their crowded urban lifestyle for the American dream of wide-open spaces and the “good life.” The partnership between United Country and Progressive Farmer, the nation’s largest magazine devoted to

country living, is another tool helping people to find their freedom. This partnership included exclusive United Country property searches in the magazine’s top 300 rural American counties, as well as magazine and web advertising.

Through partnerships like these, United Country works to ensure potential buyers are identified, reached and exposed to your listing. Additionally, these types of strategic partnerships provide valuable information to property owners and buyers.

Partnering for more productive leads.


How important is investing in a Home Protection Warranty from United Country Real Estate? Experience tells us that historically, more than 70 percent of the homes we cover have a breakdown of a major system or appliance between the listing date and the first year the buyers are in the home.*

Here’s how it works. Signing up for our Home Protection Warranty keeps you covered during the listing period and costs nothing during that time. You pay only when your property sells. And if we are unsuccessful in selling your property, you pay nothing—even if a warranty claim has been paid during the listing period.

You can’t lose. Meanwhile, the Home Protection Warranty offers all of these advantages:

Can help your property sell faster, and for a higher priceSets your property apart from other listingsMay reduce risk of buyer complaintsCreates peace of mind for you and the buyerStrengthens appeal of older properties vs. new construction

Keep yourself covered. Ask your United Country sales professional about our Home Protection Warranty today.

* Based on a review of real estate customers conducted by TWG Home Warranty Services, Inc., from January of 2000 to October of 2004.

Our Home Protection Warranty protects you, too.


There is more than one way to achieve success in selling your property. And United Country is the only national real estate company to offer the auction option.

You and your United Country agent will determine if selling your property through an auction is right for you. You may determine that it is best to market your property with a traditional listing sale, and then switch to an auction format if timing or other factors change. Or, if you want, start with the auction option to expedite a sale, sell a unique or high priced property or maybe simultaneously market multiple parcels or combinations thereof.

Your United Country agent will assist you in determining the best option for you and your property based on your objectives and the specific circumstances of your sale.

Most real estate firms offer one form of sale requiring you to change companies if you decide to go to auction. But with United Country either method can be expertly considered and provided by your agent.

Our Auction Services division lets you leverage the vast expertise, resources and national reach of the United Country network to ensure a successful auction if this method of sale is desired. No other firm can match our reach; with over 650 offices in 45 states supported by over 3,500 United Country professionals we can expose your auction from coast to coast. Exposure is supported by national advertising, the #1 country real estate website, direct mail and email campaigns to over 250,000 potential buyers in our database and local execution.

Our Auction Services division is staffed by some of the most well-known auction experts in the industry. These professionals hold international, state and local titles in auction awards and organizations. Our staff has extensive auction experience and is there to support your local United Country agent as they serve your auction needs on a local basis.

Offering more options with Auction Services.

Feel free to visit www.unitedcountry.com or call 1-800-999-1020.© United Country Real Estate 2007. The United Country Real Estate logo is a registered trademark of United Country. An Equal Opportunity Company. Equal Housing Opportunity. Offices are independently owned and operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Confidential — Do not distribute or reproduce without written consent from United Country Real Estate, Inc.

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Marketing you Property with United Country